WiFi Consulting Services
Independent Wi-Fi Offload Network
Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013
1
Research Offering
www.maravedis-bwa.com© Maravedis Inc.
CLIENT CONFIDENTIAL
MOSA RAN
Backhaul Clearspectrum
Wireless Watch
Faultline
Consulting
Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013
3
• Business Modelling Tool
Module 1
• Network & Vendor Selection
Module 2
• Business & Deployment IssuesModule 3
WiFi Consulting Services
•
Module 1: WiFi Business Model
End-to-end techno-economic modelling frameworkModel services, data usage, device & network
technology, revenues, network builds, CAPEX/OPEX, cash flow, KPIs, & much more
Results: Precise valuation of your seamless carrier Wi-Fi business opportunity
Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013
4
Module 2: Network & Vendor Selection
Preliminary Network PlanCosting and Vendor Recommendation
Final end-to-end Network PlanFinal Vendor selection
RFP/RFQ submissions and evaluations
Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013
5
Module 3: Business & Deployment Issues
• How to avoid building a network that is not flexible or scalable• Why real estate (commercial and public) are your #1 key to success?• What key area of your business to in source versus outsource?• Which core system to consider running with a cloud service provider? •Unlimited or limited downloads, speed caps, content filtering do’s and don’ts
Client Confidential- Maravedis Inc copyright ALl rights reseerved 2013
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Consulting Team
Customer Engagement Miami
Senior Analyst Video London
www.maravedis-bwa.com
CLIENT CONFIDENTIAL
Adlane Fellah
Caroline Gabriel
Research DirectorLondon
Robert Syputa
Peter White
Senior AdvisorSeattle
Claus Hetting
WiFi Business ModelCopenhagen
Esteban Monturus
Backhaul AnalystBarcelona
Basharat Ashai
Market Analyst APAC and MEA
India
MagnusJohansson
Senior WiFi AdvisorLima
© Maravedis Inc.CLIENT CONFIDENTIAL
Contact Information
© Maravedis Inc.CLIENT CONFIDENTIALBROADBAND WIRELESS INTELLIGENCE
www.maravedis-bwa.com
www.linkedin.com/in/adlanefellah
www.twitter.com/maravedis
MaravedisRethink
http://www.maravedis-bwa.comhttp://www.rethinkresearch.biz/
(305) 865-1006
(514) 313-5656
Adlane FellahCustomer Engagement
Carrier Wi-Fi & Wi-Fi offload:
New opportunities for service providersBy Claus Hetting
Senior consultant & analyst
Maravedis-Rethink October 2013
Copyright HETTING Consulting 2013 9
1 GB
3 GBWi-Fi proportion of smartphone
traffic
Mobile data proportion of smartphone
traffic
Businessopportunity
Why is seamless Wi-Fi offload a mass-market business opportunity?
Users prefer Wi-Fi over cellular (50%+)Today, EAP-SIM based Wi-Fi is seamless
10
Because you can now offer seamless carrier-grade Wi-Fi services to thepreferred mass-market device – wholesale or otherwise
Why carrier Wi-Fi is the right choice
11
• The bad news:
• Low growth or even declining ARPUs and revenues for MNOs
• More and more data is offloaded to unmonetized Wi-Fi
• Licensed spectrum is becoming increasingly scarce
• Building high-capacity networks is CAPEX-intensive
• The good news:
• Seamless carrier Wi-Fi technology is here today
• Carrier Wi-Fi network cost is less than half mobile network costs
• Many venues/areas are underserved by any wireless service
• Carrier Wi-Fi with offload is a real business opportunity
What is Wi-Fi ‘seamlessness’ and why is it important?
12
• Zero user interaction required on the Wi-Fi device (SIM or non-SIM)
• No captive Wi-Fi portal, no credit cards, no logon, no passwords
• “Cellular-like” user experience
• Connect immediately & automatically to available Wi-Fi networks
• Seamless handover to other Wi-Fi networks (Hotspot 2.0)
• Seamless handover between mobile and Wi-Fi networks (ANDSF)
• Pay conveniently via your cable company or mobile services bill
Where is the 3 GB of Wi-Fi traffic?
13
At HOME (cablecos) Opportunity using ’homespots’
At the OFFICE (enterprise) Future opportunity for roaming
HIGH-DENSITY PLACES OF CONGREGATIONShopping, transport, many other venues Opportunity for new carrier Wi-Fi build Opportunity for wholesale Wi-Fi capacity sales to MNOs
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MegaSPOT
What do consumers really want?
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• High-speed wireless connectivity
Solution: Carrier-grade 802.11n (802.11ac) delivers 30+ Mbps per user
• Services for all wireless devices (SIM & non-SIM)
Solution: EAP-SIM for smartphones & (extended to) non-SIM devices
• Seamless experience with zero device interaction
Solution: Hotspot 2.0, EAP-SIM authentication, & intelligent connectivity clients
• Excellent indoor services at home, office, everywhere else
Solution: Professional carrier-grade Wi-Fi & public access ‘homespots’
• Low wireless data services cost
Solution: Carrier-grade Wi-Fi is 50% less costly to deploy than LTE
• Wide service footprint
Solution: Build, aggregate, & partner with MNOs, cablecos, aggregators
What are the carrier Wi-Fi & Wi-Fi offload business models?
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Direct seamless WISP services to consumers
• Paid subscription or ad-hoc services on own/aggregated Wi-Fi footprint
• Paid national & international Wi-Fi roaming with Hotspot 2.0
• Free service for competitive advantage & customer retention
• Single or multiple Wi-Fi devices (SIM or non-SIM)
Wholesale Wi-Fi offload to MNOs, MVNOs, cable companies, WISPs
• Per GB wholesale capacity where it matters (high-density areas)
• Fee per connected Wi-Fi offload user per month
• Seamless handover between mobile and Wi-Fi (clients, ANDSF)
• Single or multiple Wi-Fi devices (SIM or non-SIM)
• ‘Neutral host’ network model
Why mobile services alonewill never be enough: Capacity & costs
Airport:1,000 smartphone users50 MB/user in BH100,000 m2
Peak capacity need = 110 Mbps
6 x LTE pico eNodeB (10 MHz)With DAS ≈ 120 MbpsCost ≈ $170,000
100 x 802.11n Wi-Fi APs≈ 100 x 50 Mbps≈ 5,000 MbpsCost ≈ $100,000
Wi-Fi offload:CAPEX savings ≈ 40%Capacity gain ≈ 4000%
SIM
Source: HETTING Consulting
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So where should you begin?
There’s only one way:
Build a strategy & build a business case
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The complete business case model:
• End-to-end techno-economic
modelling framework
• Model services, data usage, device
& network technology, revenues,
network builds, CAPEX/OPEX, cash
flow, KPIs, & much more
Results: Precise valuation of your
seamless carrier Wi-Fi business
opportunity
Copyright 2013 HETTING Consultingwww.hettingconsulting.com
.. and join the community!
LinkedIn Group:’Seamless Wi-Fi Offload’
And remember to connect to me too!
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Wigo is wi-fi free of wait, complications orobsticals
MAGNUS JOHANSSON
COO
DigitalWay SA
1.
Where and Why Go Wi-Fi
Users Have Wi-Fi Devices & Expects Free Wi-Fi
“We love us some Wi-Fi…”
“…because mobile data
[insert complaints]”
2.
Wigo, the vision
carriergrade,
operatoragnosticmanaged
wi-fi provider
single managed wi-fi network
multiple unmanaged wi-fi networks
All wi-fi enabled
devices
one operators
postpaid
smartphones
channel
Interference
no access
control
poor coverage
inconsistent
experience
centralized
access control
and channel
management
maximized
coverage
consistent
experience
Our Market Position
The Mobile
Operators
A Great Wi-Fi Experience Changes User Behaviors
• MALL A (LARGE):
- A Mall that buys Internet (2Mbps)
- 1AP with coverage only in the food court.
- Unique users per month: 12 k
- Downloads per month: 100 GB
- Most visited web page: Facebook.
• MALL B (SMALL):
• Managed Wi-Fi model.
• Coverage accross the whole mall.
• Unique users per month: 1.5 k
• Download per month: 1 TB (1000 GB)
• Most visited page: Youtube.
The
preferred
access
network
away from
home
Our Vision
making free unmanaged
wi-fi irrelevant
creating
our own
“blue
ocean…”
…and a
temporary
monopoly
Semi exclusive access to Luz del Sur and Edenor lamp posts
exclusivity to provide managed outdoor wi-fi for key municipalities
exclusivity to provide managed wi-fi inside
key commercial venues
Our Competitive Advantage
3.
A network to supportmultiple business models
freemium
premium
wholesale
PrepaidserviceSeamlessaccesstoen renetworkunlimited
UnlimitedPremium
servicesponsredbyadver seroneclicktoregisterandconnectmelimit
InternetFreemium
serviceintegratedwithoperatorssimauthen ca onunlimited
WholesalePremium
Our Business Model
4.
How do we do it?
Phased Approach
Location, Location, Location
Customer Acquisition
Monetize
Value added services
Deploy where you
have highest
concentration
of target audience
Simple registration
process for
FREE ACCESS
Design the network to
support multiple
business models
Location based
services &
Customer insights
Coverage or Capacity? No its Concurrency
• Ability to support high concurrency within your coverage area is more important than capacity
• Wi-Fi’s advantage is the capacity m2 it supports and the cost per Mbps to deploy
• Optimize the Network to Support Video Effectively
Mbps/10m2
Monetize and Value Added Services
FREEMIUM• Social Media Integration
to collect and aggregate user information
+• Location aware APs
+• Integrated with
advertising platform=
• Ability to offer targeted hyper local call to action advertising and other location based services
WHOLESALE/OFFLOAD
• Flexible platform with ability to integrate into mobile operators core and allow for seamless secure simauthentication
SIM authentication Server
Insource versus outsource considerations
Insource
Out source
Design and Site selection
Design and site selection
Design and site selection
NOC, Monitoring1st & 2nd level support
Installation and site hunting
Installation, site hunting, co-location
Installation and site hunting
Design, configuration & optimization, 3rd
level support
Tier 1 providers
Advertisingplatform, social media platform, systems dependent on demand
Outdoor Root APOutdoor Mesh AP
Indoor Mesh AP
5.XMhz Mesh Link
5.XMhz Mesh Link
Outdoor Mesh AP
Dark Fiber
Data Center/Aggregation Node
• IP Core• Aggregation Router• Border Routers• Core Switches• DNS• AP Control• Billing Control• Access Control (Captive Portal)• Policy Control• Deep Packet Inspection (DPI)• Unified Threat Management
(Firewall, Filtering Virus Control)• 24/7 monitoring (NOC)
5.XMhz Mesh Link
• Each Outdoor Root AP supports via mesh
• Two additional outdoor APs
• One additional indoor AP
• Each Root AP has a 50Mbps point to multi point (P2MP) radio link
• Each P2MP rooftop base station (BTS) supports four P2MP links (200Mbps)
• Each P2MP BTS has four sectors (800Mbps)
• Each P2MP BTS is back hauled by microwave (800Mbps)
• Total of 64 APs supported by each P2MP four sector rooftop BTS
• Each Aggregation supports 10 backhaul links
• Each Aggregation Node connected to Internet via different routes
Aggregation Node A (10Gbps)Data Center A
Aggregation Node B (10Gbps)Data Center B
A B
60m 60m
360m
Our Flexible Network Design
5.
Simple Access Process
The Mall
AP installation examples
Registration Process
Continuar
Bienvenido a WIGO
Te invitamos a registrarte para que vivas
la experiencia WIGO, wi-fi libre.
Social Media Integration
Regístrate para disfrutar de WIGO
watch one 15 second geo contextual video advert…
El video cambia dependiendo
del lugar gracias a la opción 82
Por favor, no cierres esta ventana, de lo contrario, no podremos crear tu cuenta.
¡WIGO es libre gracias a nuestros auspiciadores!
Redirected to location specific landing page
Tu cuenta ha sido creada.
Serás redirigido a www.facebook.com/MinkaPeru
Call to action venue specific advert portal
*fast food chains, coffee shops, restaurants etc.
Malls 9.5 million visitors/month
Municipalities 3 million visitors/month
Hang Outs* 2 million visitors/month
TOTAL 14.5 million visitors/month
**25% carries a smartphone | 50% connects to Wi-Fi | Average 2 connections/month
3.6 million
potential ad
views**
The Advert Market Opportunity
Thank you!
Magnus Johansson
COO
Digital Way S.A.