Hoja5MEDIOTVSuma de TRPSEtiquetas de columna2014Total
20142015Total 2015Total generalEtiquetas de
filaENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBREENEROFEBREROMARZOABRILBACKUS
ICE989.92169.11914.81746.92142.5929.1190.21097.81075.8737.81095.214089.1842.6892.81127.422864.816953.9BRAHMA54.11126.25.296.596.5BUDWEISER79.23205.21009.9721.3225.75241.35241.3CRISTAL727.9716.91544.42144.82265.12712.62341.21059.41308.11525.41974.81103.819424.4304.91520.81092.91353.64272.223696.6CUSQUENA37.51005.580963.973.7868.7351.4928.1952.6580.5105.85776.795.4645.1519.8435.61695.97472.6HEINEKEN58.198.9199.7220.22.829.4232149.488.5133.964.81277.741.834.636.61131390.7LOWENBRAU27.7982.92066.51025607370.1555.5808.8115.66559.16559.1PILSEN
CALLAO538.920389321029.3666.119871934.41592.1525.6468.511711.9933.81595.8676.4508.63714.615426.5Total
general1809.42982.86085.49004.96754.18564.95475.64727.65395.85451.95840.12084.264176.72176.74696.33451.12336.412660.576837.2
Hoja1INVERSIN POR MARCA Y MEDIO20142015
(ene-abr)TVCABLERADIODIARIOSREVISTATVCABLERADIOREVISTABACKUS
ICE2,767,14434,542225,6523,027,337645,263645,263BRAHMA8,08321,71529,798BUDWEISER4,337,004289,5234,626,527CORONA0.059,51659,51632,62532,625CRISTAL2,767,3051,639,265250,677119,5594,776,806727,917583,42312,0391,323,379CUSQUENA1,601,305160,562421,52744,97438,9102,267,278716,92246,72975,456839,107HEINEKEN270,5470.0270,54731,2060.031,206LOWENBRAU2,717,03741,070488,35119,1923,265,650MILLER8,3998,399PERONI2,7252,7253,3253,325PILSEN
CALLAO3,013,14612,275261,1394,6341,5003,292,694986,5544,32318,28219,1171,028,276TRES
CRUCES24,71824,7186,6026,602Total
general17,481,5712,198,9531,672,063188,358102,65121,643,5963,107,863634,475120,77755,0673,918,181INVERSIN
MENSUAL DE ENERO 2014 A ABRIL
201520142015ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBREENEROFEBREROMARZOABRILBACKUS
ICE242,124602,984317,851294,244610,428205,06430,989187,345183,077137,933215,297266,657178,109200,325173BRAHMA12,7151,59213,031272,1532800.0BUDWEISER0.026,1992,957,373929,503522,523190,929CORONA2,7256,05610,0273,17511,69025,8435,77526,850CRISTAL196,021213,573162,306526,187523,087472,548526,874251,895295,167430,133840,386338,62881,510485,370325,965430,534CUSQUENA2,14311,480364,270230,80520,36376,511463,978175,222338,348346,449224,96112,7466,182321,271335,594176,060HEINEKEN0.015,57222,55242,09442,6131785,01151,26623,64115,88536,35515,38112,1779,4559,573LOWENBRAU33,974725,3401,018,532554,322187,476147,89562,855416198,465308,78927,585MILLER8,399PERONI2,7253,325PILSEN
CALLAO1,500225,606492,936215,598256,217165,791590,952540,299459,795149,048194,953241,609454,193113,304219,171TRES
CRUCES9,09815,6203254,3837201,174Total
general457,228887,9571,840,9822,608,0001,994,7634,164,7452,285,6621,319,5361,380,9481,588,6592,309,049806,066596,2821,464,6021,012,213845,084TRPS
MENSUALES EN TV DE ENERO 2014 A ABRIL
201520142015ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBREENEROFEBREROMARZOABRILBACKUS
ICE989.92,169.11,914.81,746.92,142.5929.1190.21,097.81,075.8737.81,095.2842.6892.81,127.42.0BRAHMA54.111.026.25.2BUDWEISER79.23,205.21,009.9721.3225.7CRISTAL727.9716.91,544.42,144.82,265.12,712.62,341.21,059.41,308.11,525.41,974.81,103.8304.91,520.81,092.91,353.6CUSQUENA37.51,005.5809.063.973.7868.7351.4928.1952.6580.5105.895.4645.1519.8435.6HEINEKEN58.198.9199.7220.22.829.4232.0149.488.5133.964.841.834.636.6LOWENBRAU27.7982.92,066.51,025.0607.0370.1555.5808.8115.6PILSEN
CALLAO538.92,038.0932.01,029.3666.11,987.01,934.41,592.1525.6468.5933.81,595.8676.4508.6Total
general1,809.42,982.86,085.49,004.96,754.18,564.95,475.64,727.65,395.85,451.95,840.12,084.22,176.74,696.33,451.12,336.4
Hoja2
Hoja3
Hoja4ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBREBACKUS
ICE242,124602,984317,851294,244610,428205,06430,989187,345183,077137,933215,297BRAHMA12,7151,59213,031272,1532800.0BUDWEISER0.026,1992,957,373929,503522,523190,929ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBREENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBRECORONA2,7256,05610,0273,17511,69025,843BRAHMA12,7151,59213,031272,1532800.0BUDWEISER0.026,1992,957,373929,503522,523190,929CRISTAL196,021213,573162,306526,187523,087472,548526,874251,895295,167430,133840,386338,628CUSQUENA2,14311,480364,270230,80520,36376,511463,978175,222338,348346,449224,96112,746HEINEKEN0.015,57222,55242,09442,6131785,01151,26623,64115,88536,35515,381LOWENBRAU33,974725,3401,018,532554,322187,476147,89562,855416198,465308,78927,585MILLERPERONI2,725ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBREPILSEN
CALLAO1,500225,606492,936215,598256,217165,791590,952540,299459,795149,048194,953CORONA2,7256,05610,0273,17511,69025,843TRES
CRUCES9,09815,620ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBRECRISTAL196,021213,573162,306526,187523,087472,548526,874251,895295,167430,133840,386338,628ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBRECUSQUENA2,14311,480364,270230,80520,36376,511463,978175,222338,348346,449224,96112,746ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBREHEINEKEN0.015,57222,55242,09442,6131785,01151,26623,64115,88536,35515,381ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBRELOWENBRAU33,974725,3401,018,532554,322187,476147,89562,855416198,465308,78927,585ENEROFEBREROMARZOABRILMAYOJUNIOJULIOAGOSTOSEPTIEMBREOCTUBRENOVIEMBREDICIEMBREPILSEN
CALLAO1,500225,606492,936215,598256,217165,791590,952540,299459,795149,048194,953
Hoja6ENEROFEBREROMARZOABRILLOWENBRAU
