1
INDUSTRY CATEGORY REPORT
RETAIL
Q1-2014
2
AGENDA
1. GFR Media
2. PR Advertising Market
3. Retail advertising market
4. PR Audience Market
5. Retail Audience market
6. Circulation
7. GFR Media and retail (Best practices in advertising)
8. Next steps
Grupo Ferré Rangel (GFR)
• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico
• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR
• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper
– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;
offering service in PR and US– City View Plaza – Commercial real estate company
Media Properties
• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media
• Puerto Rico is one of the countries with the highest levels of readership in the world
• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach
• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico
World’s ReadershipPR is one of the countries with highest levels of readership in the world
Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers
85% Countries with population between 3 and 4.5 millions
GFR Media has evolved from a newspaper to a content and media company
DBMarketing-Analytics
DBMarketing-Analytics
• We are the largest and most diversified media company in Puerto Rico
• Leader in newspaper readership: over 2.1 million weekly readers.
• Leader in digital traffic: over 6 million monthly unique browsers.
• Leader in Database: over 2 million people in GFR Media DATABASE.
• Leader in Circulation: over 407k newspapers
• Leader in Social Networks:
• over 2.4 millions fans
• over 600K followers
• over 67K followers
GFR Media Platforms
GFR Media Newspaper Products
El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers
Primera Hora• Leader in single copy circulation
• Primarily in stores and distribution points• Second largest paid newspaper
• Over 1.3 million readers
Indice• Leader in non-paid circulation
• Over 120k daily copies• Over 240k regional copies on Thursday
• Promotional and commercial platform • Flexible distribution• 360 Offering
GFR Media Digital Products
elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach
• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers
primerahora.com• #2 news site in Puerto Rico
• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports
• Younger audience• Social Media Presence:
• Facebook 756k• Twitter 264k
indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:
• Facebook: 240k• Twitter: 10k
Mobile
Total Mobile units GFR MEDIA reaches
3,074,96In Puerto Rico
*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014
4,550,043Monthly Mobile Users
2,910,057 Monthly unique browsers**
1,398,644 Monthly unique browsers**
241,342 Monthly unique browsers**
13
Advertising Market Puerto Rico Overview
14
ADVERTISING MARKET IN PR 2013
Rate Card$2.1 billions
Real Investment
$602 millions
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment
16DBMarketing-Analytics
MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”
Newspapers21%
Local TV43%
Radio9%
Outdoor5%
Paid TV17%
Internet1%
Others1%
Magazines2%
Cinema0%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Newspapers39%
Local TV28%
Radio11%
Outdoor6%
Paid TV6%
Internet3% Others
2%Magazines2%
Cinema2%
2013 - Real Investment
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media
17DBMarketing-Analytics
Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000 235,782,442
170,530,401
68,978,309
36,582,783 36,040,017
21,000,000 13,600,000 10,768,324 9,600,000
229,668,727
176,041,922
74,742,120
27,424,667 36,553,437
17,300,000 17,000,000 10,282,990 8,000,000
2013 Real investment 2012 real investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
18DBMarketing-Analytics
Business & Consumer Services; 22%
Retail; 15%
Entertainment & Amusements; 13%
Publishing & Media; 12%
Other Categories; 9%
Auto.,auto.access & Equip; 9%
Drugs & Remedies; 6%
Toiletries & Cosmetics; 4%
Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%
2013 – real investment
Top 10 Categories. Share of Investment (SOI)
Business & Con-sumer Services; 21%
Entertainment & Amusements; 15%
Retail; 12%Publishing & Media; 9%
Auto.,auto.access & Equip; 9%
Drugs & Remedies; 7%
Tv Networks/sta-tions; 6%
Toiletries & Cosmet-ics; 5%
Foods & Food Products; 3%
Insurance & Real Es-tate; 3%
Others Categories ; 10%
2013 – rate card
Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
19
RetailFrom the Advertising Perspective
20
Retail In Puerto Rico 2013
The retail category spends $102MM in advertising a year
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Rate Card$270 millions
Retail Real Investment
$102 millions
21DBMarketing-Analytics
Retail CategoryNewspapers are the preferred media investment (50%) of the category
Newspapers37%
Local TV37%
Radio9%
Outdoor4%
Paid TV4%
Internet3% Others
2%
Magazines2%
Cinema1%
2013 - Rate Card
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Newspapers50%
Local TV18%
Radio8%
Outdoor4%
Paid TV1%
Internet9%
Others6%
Magazines1%
Cinema4%
2013 - Real Investment
Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
22
Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
50,786,788
18,580,380
8,149,240
3,837,302
1,043,507
8,743,696
5,678,377
1,134,260
3,994,965
48,217,801
22,063,424
8,408,574
2,496,394 1,878,730
9,397,153
6,102,749
973,762
4,293,527
2013 Real investment 2012 real investment
Retail CategoryReal category advertising investment is $102MM a yearEven though advertising investment decreased by 2%, Newspapers investment grew 5.3%
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
23
Top Department Stores Media InvestmentNewspapers and local TV are the preferred media to invest. Top Players investment:
$11MMTop players investment in newspapers $7.2Top players investment in TV
$2.5MM
Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media
Macys JC Pennys Sears
24%
34%
19%
0%
5%
0%
76% 49%
72%
0%
11%7%
0% 1% 0%0% 0% 1%
Local TV Paid TV N&R Radio Magazines Outdoor
24
Puerto Rico MarketAudiences Overview
25
Media Consumption:
INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS
INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS
MOVIE THEATER-PAST 30 DAYS
MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS
INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS
WATCHED PAID TV- PAST 7 DAYS
INTERNET-ACCESSED PAST 7 DAYS
Newspaper Cume anydailyaverage sat aver sun
Outdoor Billboards seen past 7 days
RADIO- LISTENED IN THE PAST 7 DAYS
WATCHED LOCAL TV-PAST 7 DAYS
0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
7.4%
17.1%
17.8%
24.1%
27.1%
49.6%
59.1%
79.3%
80.8%
91.2%
96.5%
Scarborough – PR Study – 2014 - 1
Newspapers have a 79% penetration in Puerto Rico
26
61%
79%
USA Puerto Rico
ReaderShip
USA Puerto Rico
Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print
Media Consumption
• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.
27DBMarketing-Analytics
94%
GFR MEDIA MARKET SHARE
GFR Media
2.1 Million readers
Newspapers Market Share:
Scarborough – PR Study – 2014 - 1
With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.
28DBMarketing-Analytics
Monday to Friday readership:
2,166,882
1,489,3541,306,634
839,676
482,508 405,074
Any daily newspaperprint edition
El Nuevo Día Primera Hora El Vocero Índice Metro
Monday to Friday
Scarborough – PR Study – 2014 – 1. Cume readers
M-F audiences are reached with GFR Media Newspapers.
29DBMarketing-Analytics
Weekend readership:
Scarborough – PR Study – 2014 - 1
98% of weekend audiences are reached by GFR Media Newspapers.
1,011,916
994,200
Any Sunday newspaper print edition El Nuevo Día
Sunday Readership
984,038
691,836
525,896
Any Saturday newspaper print edition(Current Release Only)
El Nuevo Dia Primera Hora
Saturday Readership
30Source: ScarBorough, Release 1 & 2 2013 and 1 2014
2,167
1,489
1,307
840
405
483
0
500
1,000
1,500
2,000
2,500
2013-1 2013-2 2014-1
Thou
sand
s
Cume Readership - Monday to Friday
Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice
Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership
1,489,35469% of the market
El Nuevo Día (END)
Source: Scarborough 2014 -1 Cume Readers People 18+
1,489,354readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
• 53% are women
• 53% are 25-54 years old
• 53% have a Any College Degree or more (index: 110)
• Bilingual (index: 108)
• “white-collar” (index: 110)
El Nuevo Día Leadership
677,528Readers do not read
El Nuevo Día
Source: Scarborough 2014 -1 Cume Readers People 18+
How to reach END Non-readers?
446,166
66% of no readers of END are readers of
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora captures the most END Non-Readers
446,166
PH Readers, but END Non-Readers
• 52% are women (index: 101)
• 57% are 25-54 years old (index: 105)
• They have an education level of high school or less (index: 104)
• Have difficulties with english (index: 106)
• “Blue-collar” (index: 112)
Source: Scarborough 2014 -1 Cume Readers People 18+
Primera Hora (PH)
reach together an impressive majority of readers*
89% Reach
&
Source: Scarborough 2014 -1 Cume Readers People 18+
The Most Effective Combination
37Source: Comscore
GFR Media Digital Audiences:
+29%
Jan-2013 Jan-2014
4.9 MM
+6.3 MM
GFR Media unique browsers are growing steadily at a 29% rate YOY
4.6 MM+21%
3.8 MM
372K+1134%
25K
2.3 MM
+35% 3.1 MM
38
RetailFrom the audience perspective
39
Media Usage buying decision-making process
Shoppers & Catalogs
Source: Nielsen Adynamics – Jan – Dec.
60%
25%14%
1%
0%
10%
20%
30%
40%
50%
60%
70%
El Nuevo Día Primera Hora Vocero Índice
# of Inserts 2013
41Scarborough – PR Study – 2014 - 1
Weekly sh
oppers
Newspaper
Internet
Loca
l TV
Promotions or v
isual d
isplays w
ithin st
ores
Cable or satellit
e TV Radio
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater
65.5%
46.2%
37.5%33.8%
21.8% 20.5%18.2%
12.2%6.8%
2.6%
Department Stores buyers consider Weekly Shopper, Newspapers and Internet as the preferred media for their buying decision-making process
42
Weekly sh
oppers
Newspaper
Internet
Cable or satellit
e TV (Curre
nt Release
Only)
Promotions or v
isual d
isplays w
ithin st
ores
Loca
l TV (C
urrent R
elease O
nly)Radio
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater (
Current R
elease O
nly)
60.8%
54.0%
46.7%
28.2% 26.0%23.6%
20.6%
15.0%
4.6%0.7%
35+ age, Upper NSE and College Graduate or more
Scarborough – PR Study – 2014 – 1Base: 192,386 35+ age, Upper Socio economic level, college graduate
High Socioeconomic segment consider Shoppers and Newspapers, as the preferred media for their buying decision-making process
43
Retail category consumption by newspaper
44
El Nuevo Dia Average Reader
Primera Hora Average Reader
Indice Average Reader El Vocero Average Reader Metro Average Metro
36.0%
28.6%
9.5%
14.7%
8.0%
El Nuevo Dia and Primera Hora are the most effective newspapers reaching “department store” buyers
Department Stores buyers
Scarborough – PR Study – 2014 - 1
Any major/department store bought past 30 days
Macy's Sears JCPenney
36.0%38.1%
41.0%
36.0%
28.6%
15.4%
28.9%
23.8%
9.5%
14.8%
10.5% 9.9%
14.7%
17.5%
14.4%16.6%
8.0%
10.9%
8.0% 7.2%
El Nuevo Día Average Primera Hora Average Indice Average El Vocero Average Metro Average
El Nuevo Dia:Is the most effective newspaper reaching “department store” category buyers
Scarborough – PR Study – 2014 - 1
46
END Readers’ Profile vs Major Department Store buyers profile
Any Major/department Stores bought
past 30 days El Nuevo Día
Cume El Nuevo Día
CumeTarget % Target % Index
Base Total 100.0% 100.0% 100GenderMen 46.4% 47.0% 100Women 53.6% 53.0% 100AgeAge 18-24 14.9% 15.2% 112Age 25 - 34 16.8% 18.9% 113Age 35-49 27.5% 25.4% 101Age 50-64 23.6% 22.7% 92Age 65 or More 17.2% 17.8% 89EducationHigh School Graduate or Less 44.3% 45.1% 85Some or College Degree 43.0% 43.9% 115Some or Post graduate degree 12.8% 11.1% 125NSEUpper class 15.7% 13.8% 128Upper/middle class 23.7% 23.1% 120Middle/lower class 32.1% 31.6% 103Lower class 28.4% 31.5% 80IncomeLess than $10,000 16.1% 17.7% 83( $10,000 - $24,999 ) 28.9% 29.7% 98( $25,000 - $34,999 ) 17.9% 19.2% 105( $35,000 - $44,999 ) 17.7% 16.0% 107( $45,000 - - $74,999 ) 12.9% 11.9% 112( $75,000 OR $100,000 or more ) 6.5% 5.5% 127
Scarborough 2014 -1 Base: 1,553,626 Any Major/department Stores bought past 30 days 1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia:High penetration in well educated and upper socioeconomic level
47Scarborough 2014 -1 Base: 1,264,554 Any Major/department Stores did not buy 1,489,354 END Cume Readers - Mon – FR
El Nuevo Dia :
High penetration among non-buyers 18+, well educated and high socioeconomics level.
Did not buy any department store
El Nuevo Día Cume
El Nuevo Día Cume
Target % Target % IndexBase Total 100.0% 100.0% 100GenderMen 47.8% 47.0% 100Women 52.2% 53.0% 100AgeAge 18-24 11.8% 15.2% 112Age 25 - 34 16.6% 18.9% 113Age 35-49 22.2% 25.4% 101Age 50-64 26.1% 22.7% 92Age 65 or More 23.3% 17.8% 89EducationHigh School Graduate or Less 63.9% 45.1% 85Some or College Degree 32.1% 43.9% 115Some or Post graduate degree 4.1% 11.1% 125NSEUpper class 4.8% 13.8% 128Upper/middle class 13.8% 23.1% 120Middle/lower class 29.0% 31.6% 103Lower class 52.3% 31.5% 80IncomeLess than $10,000 27.9% 17.7% 83( $10,000 - $24,999 ) 32.3% 29.7% 98( $25,000 - $34,999 ) 18.7% 19.2% 105( $35,000 - $44,999 ) 11.6% 16.0% 107( $45,000 - - $74,999 ) 7.8% 11.9% 112( $75,000 OR $100,000 or more ) 1.7% 5.5% 127
END Readers’ Profile vs Major Department Store Non-buyers profile
48
Circulation
49
Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.
Sources:Alliance for audited media. Certfified Audit of Circulations
177,509
107,394
122,523 112,774
91,712
Paid Free
+70K SUROESTE
50
Certified Circulation: Saturday-Sunday
Sources:Alliance for audited media. Certfified Audit of Circulations
177,979
92,163
SATURDAY
207,659
SUNDAY
GFR Media is the leader in Circulation on Saturdays and Sundays
Luxury and High End
• Luxury Magazine• Inserted at El Nuevo Dia Sunday edition• Glossy Lifestyle quarterly edition
• Covers social local and international events, fashion, beauty, high-end lifestyle, philanthropy, art, trends, trendsetter’s profiles
• Audience:• Readership: 994,200 Sunday• Circulation: 207,659• Digital:
• UV Prom 2013 44,726• PV Prom 2013 190,192
Source: 1) Scarborough 2014-1 2) ABC 2012
• Guarantee distribution El Nuevo Dia• Women- 25 +/ AB Socioeconomic Profile• Recognize Brand• Immediate events publication at web• Aspirational Brand • Multiplatform
• Print• Web• Wap• Facebook• Twitter• Pinterest
GLOSSY MAGAZINE
MAGACIN LIFESTYLE
Readership: 90,540Frequency: 4 seasonal editions Distribution: 30,000 Home
Delivery, Group A-BNew issue 2014: Power Men
55
Thank You
56
Addendum
57
Womens clothing buyers consider Shoppers and Newspapers, as the preferred media for their buying decision-making process
Scarborough – PR Study – 2014 - 1
67.9%
49.0%
34.0% 33.8%
22.9%21.2%
18.8%
12.5%
6.9%3.2%
Weekly shoppers Newspaper Local TV Internet Promotions orvisual displayswithin stores
Cable or satelliteTV
Radio Magazines Outdoor media(billboards, etc.)
Movie theater
58
Shoes buyers consider Shoppers and Newspaper, as the preferred media for their buying decision-making process
Scarborough – PR Study – 2014 - 1
64.6%
45.0%
38.5% 38.4%
23.6% 22.6%21.0%
14.4%
7.8%5.2%
Weeklyshoppers
Newspaper Local TV Internet Radio Promotions orvisual displayswithin stores
Cable orsatellite TV
Magazines Outdoor media(billboards,
etc.)
Movie theater
59
Weekly
shoppers
Intern
et
Newspap
er
Promotions o
r visu
al disp
lays w
ithin st
ores
Local
TV (C
urrent R
elease O
nly)
Cable or s
atellit
e TV (C
urrent R
elease O
nly)Rad
io
Magazi
nes
Outdoor m
edia (billb
oards, e
tc.)
Movie th
eater (
Current R
elease O
nly)
71.8%
47.0%40.6%
33.5%30.7%
27.2%22.8% 22.1%
11.3%8.1%
Jewelry Stores shopped/used services past 3 months
Scarborough – PR Study – 2014 - 1
Jewlery buyers consider Shoppers and Newspapers, as the preferred media for their buying decision-making process
60
64.4%
43.5%
32.2% 30.7%
23.0%
17.7% 16.3%13.1%
7.5%
2.7%
Cosmetics/makeup:Used past 6 months:Yes
Scarborough – PR Study – 2014 – 1Base: 1,298,174 cosmetic/makeup users
Cosmetics buyers consider Shoppers and Newspapers, as the preferred media for their buying decision-making process
61
Weekly sh
oppers
Newspaper
Loca
l TV (C
urrent R
elease O
nly)
Internet
Promotions or v
isual d
isplays w
ithin st
oresRadio
Cable or satellit
e TV (Curre
nt Release
Only)
Magazines
Outdoor media (b
illboards,
etc.)
Movie theater (
Current R
elease O
nly)
65.1%
42.2%
30.7%27.1%
21.4%17.5% 15.9%
12.6%
7.3%
2.6%
Scarborough – PR Study – 2014 – 1Base: 1,493,186 women’s 18+
Women consider Shoppers and Newspapers, as the preferred media for their buying decision-making process
62
El Nuevo Dia and Primera Hora are the most effective newspaper at reaching “Women’s clothing buyers”
Women’s Clothes buyers
Scarborough – PR Study – 2014 - 1
El Nuevo Dia Average Reader
Primera Hora Average Reader
Indice Average Reader El Vocero Average Reader Metro Average Metro
35.9%
29.5%
9.2%
15.9%
7.0%
63
El Nuevo Dia and Primera Hora are the most effective newspapers reaching “Jewelry buyers”.
Jewelry buyers
Scarborough – PR Study – 2014 - 1
El Nuevo Dia Average Reader
Primera Hora Average Reader
Indice Average Reader El Vocero Average Reader Metro Average Metro
37.5%
24.4%
9.5%
11.8%
8.8%
64
El Nuevo Dia and Primera Hora are the most effective newspapers reaching “Shoes buyers”.
Shoes buyers
Scarborough – PR Study – 2014 - 1
El Nuevo Dia Average Reader
Primera Hora Average Reader
Indice Average Reader El Vocero Average Reader
Metro Average Metro
35.1%
29.2%
8.9%
15.0%
7.6%
65
El Nuevo Dia and Primera Hora are the most effective newspapers reaching “Cosmetics Users”
Cosmetics Users
Scarborough – PR Study – 2014 - 1
El Nuevo Dia Average Reader
Primera Hora Average Reader
Indice Average Reader El Vocero Average Reader Metro Average Metro
31.4%
25.7%
9.6%
14.4%
7.3%
66
El Nuevo Dia and Primera Hora are the most effective newspapers reaching “Womens 18+”
Women 18+
Scarborough – PR Study – 2014 - 1
El Nuevo Dia Average Reader
Primera Hora Average Reader
Indice Average Reader El Vocero Average Reader Metro Average Metro
30.5%
24.9%
9.3%
14.3%
6.6%
Women
67
El Nuevo Dia and Primera Hora are the most effective newspapers reaching upper socioeconomic level
Segment: 35 +, high socioeconomic level
Scarborough – PR Study – 2014 - 1
El Nuevo Dia Average Reader
Primera Hora Average Reader
Indice Average Reader El Vocero Average Reader Metro Average Metro
51.8%
28.8%
15.9%19.3%
14.7%
68Scarborough 2014 -1 Base: 1,553,626 Any Major/department Stores bought past 30 days 1,306,634 PH Cume Readers - Mon – FR
Primera Hora:
High penetration mid/low socioeconomic level
Any Major/department Stores bought past
30 daysPrimera Hora
CumePrimera Hora
Cume Target % Target % IndexBase Total 100.00% 100.00% 100GenderMen 46.40% 47.30% 101Women 53.60% 52.70% 99AgeAge 18-24 14.90% 13.40% 99Age 25 - 34 16.80% 20.50% 123Age 35-49 27.50% 29.10% 116Age 50-64 23.60% 23.10% 93Age 65 or More 17.20% 13.90% 70EducationHigh School Graduate or Less 44.30% 52.50% 99Some or College Degree 43.00% 39.80% 105Some or Post graduate degree 12.80% 7.70% 87NSEUpper class 15.70% 10.40% 96Upper/middle class 23.70% 18.30% 95Middle/lower class 32.10% 31.60% 103Lower class 28.40% 39.70% 101IncomeLess than $10,000 16.10% 22.70% 106( $10,000 - $24,999 ) 28.90% 30.70% 101( $25,000 - $34,999 ) 17.90% 19.30% 106( $35,000 - $44,999 ) 17.70% 13.70% 91( $45,000 - - $74,999 ) 12.90% 10.00% 94( $75,000 OR $100,000 or more ) 6.50% 3.70% 85
PH Readers’ Profile vs Major Department Store buyers profile
69Scarborough 2014 -1 Base: 1,264,554 Any Major/department Stores did not buy 1,306,364 PH Cume Readers - Mon – FR
Primera Hora:
High penetration among low socioeconomics level and low income.
Did not buy any
departement store
Primera Hora Cume
Primera Hora Cume
Target % Target % IndexBase Total 100.00% 100.00% 100GenderMen 47.80% 47.30% 101Women 52.20% 52.70% 99AgeAge 18-24 11.80% 13.40% 99Age 25 - 34 16.60% 20.50% 123Age 35-49 22.20% 29.10% 116Age 50-64 26.10% 23.10% 93Age 65 or More 23.30% 13.90% 70EducationHigh School Graduate or Less 63.90% 52.50% 99Some or college Degree 32.10% 39.80% 105Some or Post graduate degree 4.10% 7.70% 87NSEUpper class 4.80% 10.40% 96Upper/middle class 13.80% 18.30% 95Middle/lower class 29.00% 31.60% 103Lower class 52.30% 39.70% 101IncomeLess than $10,000 27.90% 22.70% 106( $10,000 - $24,999 ) 32.30% 30.70% 101( $25,000 - $34,999 ) 18.70% 19.30% 106( $35,000 - $44,999 ) 11.60% 13.70% 91( $45,000 - - $74,999 ) 7.80% 10.00% 94( $75,000 OR $100,000 or more ) 1.70% 3.70% 85
PH Readers’ Profile vs Major Department Store Non-buyers profile
70Scarborough 2014 -1 Base: 1,553,626 Any Major/department Stores bought past 30 days 482,508 Indice Cume Readers - Mon – FR
Indice readers:
High penetration among well educated and upper/middle level
Any Major/department Stores bought past
30 days Índice Cume Índice Cume Target % Target % IndexBase Total 100.00% 100.00% 100GenderMen 46.40% 45.00% 96Women 53.60% 55.00% 104AgeAge 18-24 14.90% 17.10% 126Age 25 - 34 16.80% 19.90% 119Age 35-49 27.50% 29.70% 118Age 50-64 23.60% 21.70% 88Age 65 or More 17.20% 11.60% 58Education
High School Graduate or Less 44.30% 41.70% 79Some or college Degree 43.00% 45.10% 118Some or Post graduate degree 12.80% 13.20% 149NSEUpper class 15.70% 15.80% 146Upper/middle class 23.70% 21.90% 113Middle/lower class 32.10% 33.40% 109Lower class 28.40% 28.90% 74IncomeLess than $10,000 16.10% 14.10% 66( $10,000 - $24,999 ) 28.90% 33.00% 109( $25,000 - $34,999 ) 17.90% 20.30% 111( $35,000 - $44,999 ) 17.70% 16.80% 112( $45,000 - - $74,999 ) 12.90% 9.70% 91( $75,000 OR $100,000 or more ) 6.50% 6.10% 142
Indice Readers’ Profile vs Major Department Store buyers profile
71Scarborough 2014 -1 Base: 1,264,554 Any Major/department Stores did not buy 482,508 Indice Cume Readers - Mon – FR
Indice readers:
High penetration among well educated and middle income level
Did not buy any
department store Índice Cume Índice Cume
Target % Target % Index
Base Total 100.00% 100.00% 100Gender
Men 47.80% 45.00% 96Women 52.20% 55.00% 104Age
Age 18-24 11.80% 17.10% 126Age 25 - 34 16.60% 19.90% 119Age 35-49 22.20% 29.70% 118Age 50-64 26.10% 21.70% 88Age 65 or More 23.30% 11.60% 58Education
High School Graduate or Less 63.90% 41.70% 79Some or college Degree 32.10% 45.10% 118Some or Post graduate degree 4.10% 13.20% 149NSE
Upper class 4.80% 15.80% 146Upper/middle class 13.80% 21.90% 113Middle/lower class 29.00% 33.40% 109Lower class 52.30% 28.90% 74Income
Less than $10,000 27.90% 14.10% 66( $10,000 - $24,999 ) 32.30% 33.00% 109( $25,000 - $34,999 ) 18.70% 20.30% 111( $35,000 - $44,999 ) 11.60% 16.80% 112( $45,000 - - $74,999 ) 7.80% 9.70% 91( $75,000 OR $100,000 or more ) 1.70% 6.10% 142
Indice Readers’ Profile vs Major Department Store Non-buyers profile
¡Impresos que impresionan!
Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.
We are dedicated to bring solutions to our customers through 4 key attributes.
Who we are…
Speed
Innovation
Flexibility
Quality
•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean
•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time
•In press cameras, assure register and color accuracy
Printing Quality & Innovation Innovation
Quality
We operate 24 hours a day
Fast turnaround
AGP Online color approval
Island wide & Caribbean delivery
SpeedSpeed
•AGP meets all your printing needs…
•3 Web Presses
•2 Sheetfed Presses
•Finishing equipment includes:
• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter
Flexibility Flexibility
•Armed 24 hour security officers in all our facilities
•Controlled access to the building, internal & surrounding areas
•All employees have a Personal Employee ID/Access card
•Proximity access is controlled according to areas of responsibility
Security
All our production process is monitored by CCTV System
CCTV monitoring facility is located at GFR Media
It is monitored 24/7 by FRG Security
Only FRG Security has access to the videos recorded by our cameras
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Our Products
“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars
…and many more
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Some of our Valued Customers:
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Benefits for You!
“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs
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Certified Minority Business Enterprise
… or visit us at www.agppr.com
ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council
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Contact Information:
Suzette M. Jiménez
Sales & Marketing Director
Phone (787) 641-5400, ext. 6019 or 6017
Fax (787) 641-4477
Mobile (787) 925-8088
www.agppr.com
Joel Acevedo
VP & General Manager
Phone (787) 641-5400, ext. 6020 or 6021
Fax (787) 641-4477
Mobile (787) 368-2813
www.agppr.com