Categoria Retail

1

INDUSTRY CATEGORY REPORT

RETAIL

Q1-2014

2

AGENDA

1. GFR Media

2. PR Advertising Market

3. Retail advertising market

4. PR Audience Market

5. Retail Audience market

6. Circulation

7. GFR Media and retail (Best practices in advertising)

8. Next steps

Grupo Ferré Rangel (GFR)

• Grupo Ferré Rangel is a family owned conglomerate in Puerto Rico

• Companies owned by GFR include:– GFR Media - largest and most diversified media company in PR

• Publishes: El Nuevo Dia – Puerto Rico’s principal newspaper, Primera Hora – second largest newspaper, and Indice – largest non-paid newspaper

– Advanced Graphic Printing – a commercial printing company– El Día Directo (EDD) – the largest direct marketing company;

offering service in PR and US– City View Plaza – Commercial real estate company

Media Properties

• Media properties account for 35% of the media expenditure in the island– Newspapers dominate investment in media

• Puerto Rico is one of the countries with the highest levels of readership in the world

• El Nuevo Dia is the leading newspaper in the market as measured by circulation, advertising and quality of readership– Leader in Class A, B & C Reach

• Shoppers that insert in the newspaper are the main source of information for purchasing decision in Puerto Rico

World’s ReadershipPR is one of the countries with highest levels of readership in the world

Source: World Press Trends - 2007*Based on CMB 2007 – Last Week (Monday to Saturday) readers

85% Countries with population between 3 and 4.5 millions

GFR Media has evolved from a newspaper to a content and media company

DBMarketing-Analytics


• We are the largest and most diversified media company in Puerto Rico

• Leader in newspaper readership: over 2.1 million weekly readers.

• Leader in digital traffic: over 6 million monthly unique browsers.

• Leader in Database: over 2 million people in GFR Media DATABASE.

• Leader in Circulation: over 407k newspapers

• Leader in Social Networks:

• over 2.4 millions fans

• over 600K followers

• over 67K followers

GFR Media Platforms

GFR Media Newspaper Products

El Nuevo Día• Newspaper of record in Puerto Rico• Primarily island wide home delivered• Leader in audited circulation• Over 1.4 million readers• Audited circulation 184,306 weekly & 207,659 Sunday• Proven results for advertisers

Primera Hora• Leader in single copy circulation

• Primarily in stores and distribution points• Second largest paid newspaper

• Over 1.3 million readers

Indice• Leader in non-paid circulation

• Over 120k daily copies• Over 240k regional copies on Thursday

• Promotional and commercial platform • Flexible distribution• 360 Offering

GFR Media Digital Products

elnuevodia.com• #1 most visited site in Puerto Rico• Over 5 Million Monthly Unique Browsers• Leader in Social Media reach

• Over 1.2 Million Facebook Likes• Over 349k Twitter Followers

primerahora.com• #2 news site in Puerto Rico

• Over 2.2 Million Monthly Unique Browsers• Focus on Entertainment and Sports

• Younger audience• Social Media Presence:

• Facebook 756k• Twitter 264k

indicepr.com• Over 500k Monthly Unique Browsers• Responsive design platform• Focus on light news• Social Media Presence:

• Facebook: 240k• Twitter: 10k

Mobile

Total Mobile units GFR MEDIA reaches

3,074,96In Puerto Rico

*Source: Junta Reglamentadora de Telecomunicaciones, February 2014**Includes Mobile Web and Native Applications. Source: Comscore and Flurry Analytics. March 2014

4,550,043Monthly Mobile Users

2,910,057 Monthly unique browsers**

1,398,644 Monthly unique browsers**

241,342 Monthly unique browsers**

13

Advertising Market Puerto Rico Overview

14

ADVERTISING MARKET IN PR 2013

Rate Card$2.1 billions

Real Investment

$602 millions

Nielsen Adynamics – Jan – Dec. Real investment calculations by GFR Media

Total Advertising spending in Puerto Rico at “rate card” was $2.1B but estimated at $602MM net of discounts – real investment

16DBMarketing-Analytics

MARKET SHARE BY MEDIANewspapers have the highest investment at 39% of total “real media investment”

Newspapers21%

Local TV43%

Radio9%

Outdoor5%

Paid TV17%

Internet1%

Others1%

Magazines2%

Cinema0%

2013 - Rate Card

Newspapers Local TV Radio Outdoor Paid TVInternet Others Magazines Cinema

Newspapers39%

Local TV28%

Radio11%

Outdoor6%

Paid TV6%

Internet3% Others

2%Magazines2%

Cinema2%

2013 - Real Investment


Nielsen Adynamics – Jan – Dec. Real investment calculation by GFR Media


Advertising Market in Puerto Rico – Real investmentNewspapers and local TV represent 67% of $602MM total investment.Investment in newspapers grew 3%

Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -

50,000,000

100,000,000

150,000,000

200,000,000

250,000,000 235,782,442

170,530,401

68,978,309

36,582,783 36,040,017

21,000,000 13,600,000 10,768,324 9,600,000

229,668,727

176,041,922

74,742,120

27,424,667 36,553,437

17,300,000 17,000,000 10,282,990 8,000,000

2013 Real investment 2012 real investment



Business & Consumer Services; 22%

Retail; 15%

Entertainment & Amusements; 13%

Publishing & Media; 12%

Other Categories; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 6%

Toiletries & Cosmetics; 4%

Tv Networks/stations; 4% Insurance & Real Estate; 3% Foods & Food Products; 2%

2013 – real investment

Top 10 Categories. Share of Investment (SOI)

Business & Con-sumer Services; 21%

Entertainment & Amusements; 15%

Retail; 12%Publishing & Media; 9%

Auto.,auto.access & Equip; 9%

Drugs & Remedies; 7%

Tv Networks/sta-tions; 6%

Toiletries & Cosmet-ics; 5%

Foods & Food Products; 3%

Insurance & Real Es-tate; 3%

Others Categories ; 10%

2013 – rate card

Retail category is the 2nd largest category in terms of advertising expenditure at 15% of total real Media investment


19

RetailFrom the Advertising Perspective

20

Retail In Puerto Rico 2013

The retail category spends $102MM in advertising a year


Rate Card$270 millions

Retail Real Investment

$102 millions


Retail CategoryNewspapers are the preferred media investment (50%) of the category

Newspapers37%

Local TV37%

Radio9%

Outdoor4%

Paid TV4%

Internet3% Others

2%

Magazines2%

Cinema1%

2013 - Rate Card


Newspapers50%

Local TV18%

Radio8%

Outdoor4%

Paid TV1%

Internet9%

Others6%

Magazines1%

Cinema4%

2013 - Real Investment



22

Newspapers Local TV Radio Outdoor Paid TV Internet Others Magazines Cinema -

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

50,786,788

18,580,380

8,149,240

3,837,302

1,043,507

8,743,696

5,678,377

1,134,260

3,994,965

48,217,801

22,063,424

8,408,574

2,496,394 1,878,730

9,397,153

6,102,749

973,762

4,293,527

2013 Real investment 2012 real investment

Retail CategoryReal category advertising investment is $102MM a yearEven though advertising investment decreased by 2%, Newspapers investment grew 5.3%


23

Top Department Stores Media InvestmentNewspapers and local TV are the preferred media to invest. Top Players investment:

$11MMTop players investment in newspapers $7.2Top players investment in TV

$2.5MM


Macys JC Pennys Sears

24%

34%

19%

0%

5%

0%

76% 49%

72%

0%

11%7%

0% 1% 0%0% 0% 1%

Local TV Paid TV N&R Radio Magazines Outdoor

24

Puerto Rico MarketAudiences Overview

25

Media Consumption:

INTERNET WEBSITE- ANY RADIO STATION-PAST 7 DAYS

INTERNET WEBSITE- ANY BROADCAST TV- PAST 7 DAYS

MOVIE THEATER-PAST 30 DAYS

MAGAZINE( MONTHY/WEEKLY/BI-WEEKLY)-READ ANY IN THE PAST 7 DAYS

INTERNET WEBSITE-ANY NEWSPAPER- PAST 7 DAYS

WATCHED PAID TV- PAST 7 DAYS

INTERNET-ACCESSED PAST 7 DAYS

Newspaper Cume anydailyaverage sat aver sun

Outdoor Billboards seen past 7 days

RADIO- LISTENED IN THE PAST 7 DAYS

WATCHED LOCAL TV-PAST 7 DAYS

0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%

7.4%

17.1%

17.8%

24.1%

27.1%

49.6%

59.1%

79.3%

80.8%

91.2%

96.5%

Scarborough – PR Study – 2014 - 1

Newspapers have a 79% penetration in Puerto Rico

26

61%

79%

USA Puerto Rico

ReaderShip

USA Puerto Rico

Scarborough – PR Study – 2014 – 1USA. Newspapers Association of America. Past week newspaper print

Media Consumption

• Newspaper (Print) penetration in Puerto Rico is higher than USA by 30%.


94%

GFR MEDIA MARKET SHARE

GFR Media

2.1 Million readers

Newspapers Market Share:


With GFR Media Newspapers, advertisers reach 2.1 million readers, which accounts for 94% of the total readers (18+) in Puerto Rico.


Monday to Friday readership:

2,166,882

1,489,3541,306,634

839,676

482,508 405,074

Any daily newspaperprint edition

El Nuevo Día Primera Hora El Vocero Índice Metro

Monday to Friday

Scarborough – PR Study – 2014 – 1. Cume readers

M-F audiences are reached with GFR Media Newspapers.


Weekend readership:


98% of weekend audiences are reached by GFR Media Newspapers.

1,011,916

994,200

Any Sunday newspaper print edition El Nuevo Día

Sunday Readership

984,038

691,836

525,896

Any Saturday newspaper print edition(Current Release Only)

El Nuevo Dia Primera Hora

Saturday Readership

30Source: ScarBorough, Release 1 & 2 2013 and 1 2014

2,167

1,489

1,307

840

405

483

0

500

1,000

1,500

2,000

2,500

2013-1 2013-2 2014-1

Thou

sand

s

Cume Readership - Monday to Friday

Any daily newspaper print edition El Nuevo Día Primera Hora El Vocero Metro Índice

Newspapers Cume Readers TrendsEl Nuevo Dia leads newspapers readership

1,489,35469% of the market

El Nuevo Día (END)

Source: Scarborough 2014 -1 Cume Readers People 18+

1,489,354readers of


• 53% are women

• 53% are 25-54 years old

• 53% have a Any College Degree or more (index: 110)

• Bilingual (index: 108)

• “white-collar” (index: 110)

El Nuevo Día Leadership

677,528Readers do not read

El Nuevo Día


How to reach END Non-readers?

446,166

66% of no readers of END are readers of


Primera Hora captures the most END Non-Readers

446,166

PH Readers, but END Non-Readers

• 52% are women (index: 101)

• 57% are 25-54 years old (index: 105)

• They have an education level of high school or less (index: 104)

• Have difficulties with english (index: 106)

• “Blue-collar” (index: 112)


Primera Hora (PH)

reach together an impressive majority of readers*

89% Reach

&


The Most Effective Combination

37Source: Comscore

GFR Media Digital Audiences:

+29%

Jan-2013 Jan-2014

4.9 MM

+6.3 MM

GFR Media unique browsers are growing steadily at a 29% rate YOY

4.6 MM+21%

3.8 MM

372K+1134%

25K

2.3 MM

+35% 3.1 MM

38

RetailFrom the audience perspective

39

Media Usage buying decision-making process

Shoppers & Catalogs

Source: Nielsen Adynamics – Jan – Dec.

60%

25%14%

1%

0%

10%

20%

30%

40%

50%

60%

70%

El Nuevo Día Primera Hora Vocero Índice

# of Inserts 2013

41Scarborough – PR Study – 2014 - 1

Weekly sh

oppers

Newspaper

Internet

Loca

l TV

Promotions or v

isual d

isplays w

ithin st

ores

Cable or satellit

e TV Radio

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater

65.5%

46.2%

37.5%33.8%

21.8% 20.5%18.2%

12.2%6.8%

2.6%

Department Stores buyers consider Weekly Shopper, Newspapers and Internet as the preferred media for their buying decision-making process

42

Weekly sh

oppers

Newspaper

Internet

Cable or satellit

e TV (Curre

nt Release

Only)

Promotions or v

isual d

isplays w

ithin st

ores

Loca

l TV (C

urrent R

elease O

nly)Radio

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater (

Current R

elease O

nly)

60.8%

54.0%

46.7%

28.2% 26.0%23.6%

20.6%

15.0%

4.6%0.7%

35+ age, Upper NSE and College Graduate or more

Scarborough – PR Study – 2014 – 1Base: 192,386 35+ age, Upper Socio economic level, college graduate

High Socioeconomic segment consider Shoppers and Newspapers, as the preferred media for their buying decision-making process

43

Retail category consumption by newspaper

44

El Nuevo Dia Average Reader

Primera Hora Average Reader

Indice Average Reader El Vocero Average Reader Metro Average Metro

36.0%

28.6%

9.5%

14.7%

8.0%

El Nuevo Dia and Primera Hora are the most effective newspapers reaching “department store” buyers

Department Stores buyers


Any major/department store bought past 30 days

Macy's Sears JCPenney

36.0%38.1%

41.0%

36.0%

28.6%

15.4%

28.9%

23.8%

9.5%

14.8%

10.5% 9.9%

14.7%

17.5%

14.4%16.6%

8.0%

10.9%

8.0% 7.2%

El Nuevo Día Average Primera Hora Average Indice Average El Vocero Average Metro Average

El Nuevo Dia:Is the most effective newspaper reaching “department store” category buyers


46

END Readers’ Profile vs Major Department Store buyers profile

Any Major/department Stores bought

past 30 days El Nuevo Día

Cume El Nuevo Día

CumeTarget % Target % Index

Base Total 100.0% 100.0% 100GenderMen 46.4% 47.0% 100Women 53.6% 53.0% 100AgeAge 18-24 14.9% 15.2% 112Age 25 - 34 16.8% 18.9% 113Age 35-49 27.5% 25.4% 101Age 50-64 23.6% 22.7% 92Age 65 or More 17.2% 17.8% 89EducationHigh School Graduate or Less 44.3% 45.1% 85Some or College Degree 43.0% 43.9% 115Some or Post graduate degree 12.8% 11.1% 125NSEUpper class 15.7% 13.8% 128Upper/middle class 23.7% 23.1% 120Middle/lower class 32.1% 31.6% 103Lower class 28.4% 31.5% 80IncomeLess than $10,000 16.1% 17.7% 83( $10,000 - $24,999 ) 28.9% 29.7% 98( $25,000 - $34,999 ) 17.9% 19.2% 105( $35,000 - $44,999 ) 17.7% 16.0% 107( $45,000 - - $74,999 ) 12.9% 11.9% 112( $75,000 OR $100,000 or more ) 6.5% 5.5% 127

Scarborough 2014 -1 Base: 1,553,626 Any Major/department Stores bought past 30 days 1,489,354 END Cume Readers - Mon – FR

El Nuevo Dia:High penetration in well educated and upper socioeconomic level

47Scarborough 2014 -1 Base: 1,264,554 Any Major/department Stores did not buy 1,489,354 END Cume Readers - Mon – FR

El Nuevo Dia :

High penetration among non-buyers 18+, well educated and high socioeconomics level.

Did not buy any department store

El Nuevo Día Cume

El Nuevo Día Cume

Target % Target % IndexBase Total 100.0% 100.0% 100GenderMen 47.8% 47.0% 100Women 52.2% 53.0% 100AgeAge 18-24 11.8% 15.2% 112Age 25 - 34 16.6% 18.9% 113Age 35-49 22.2% 25.4% 101Age 50-64 26.1% 22.7% 92Age 65 or More 23.3% 17.8% 89EducationHigh School Graduate or Less 63.9% 45.1% 85Some or College Degree 32.1% 43.9% 115Some or Post graduate degree 4.1% 11.1% 125NSEUpper class 4.8% 13.8% 128Upper/middle class 13.8% 23.1% 120Middle/lower class 29.0% 31.6% 103Lower class 52.3% 31.5% 80IncomeLess than $10,000 27.9% 17.7% 83( $10,000 - $24,999 ) 32.3% 29.7% 98( $25,000 - $34,999 ) 18.7% 19.2% 105( $35,000 - $44,999 ) 11.6% 16.0% 107( $45,000 - - $74,999 ) 7.8% 11.9% 112( $75,000 OR $100,000 or more ) 1.7% 5.5% 127

END Readers’ Profile vs Major Department Store Non-buyers profile

48

Circulation

49

Certified Circulation: Monday to FridayEL Nuevo Dia is the leader in Circulation for all PAID newspapers and Indice for NON PAID newspapers.

Sources:Alliance for audited media. Certfified Audit of Circulations

177,509

107,394

122,523 112,774

91,712

Paid Free

+70K SUROESTE

50

Certified Circulation: Saturday-Sunday

Sources:Alliance for audited media. Certfified Audit of Circulations

177,979

92,163

SATURDAY

207,659

SUNDAY

GFR Media is the leader in Circulation on Saturdays and Sundays

Luxury and High End

• Luxury Magazine• Inserted at El Nuevo Dia Sunday edition• Glossy Lifestyle quarterly edition

• Covers social local and international events, fashion, beauty, high-end lifestyle, philanthropy, art, trends, trendsetter’s profiles

• Audience:• Readership: 994,200 Sunday• Circulation: 207,659• Digital:

• UV Prom 2013 44,726• PV Prom 2013 190,192

Source: 1) Scarborough 2014-1 2) ABC 2012

• Guarantee distribution El Nuevo Dia• Women- 25 +/ AB Socioeconomic Profile• Recognize Brand• Immediate events publication at web• Aspirational Brand • Multiplatform

• Print• Web• Wap• Facebook• Twitter• Pinterest

GLOSSY MAGAZINE

MAGACIN LIFESTYLE

Readership: 90,540Frequency: 4 seasonal editions Distribution: 30,000 Home

Delivery, Group A-BNew issue 2014: Power Men

55

Thank You

56

Addendum

57

Womens clothing buyers consider Shoppers and Newspapers, as the preferred media for their buying decision-making process


67.9%

49.0%

34.0% 33.8%

22.9%21.2%

18.8%

12.5%

6.9%3.2%

Weekly shoppers Newspaper Local TV Internet Promotions orvisual displayswithin stores

Cable or satelliteTV

Radio Magazines Outdoor media(billboards, etc.)

Movie theater

58

Shoes buyers consider Shoppers and Newspaper, as the preferred media for their buying decision-making process


64.6%

45.0%

38.5% 38.4%

23.6% 22.6%21.0%

14.4%

7.8%5.2%

Weeklyshoppers

Newspaper Local TV Internet Radio Promotions orvisual displayswithin stores

Cable orsatellite TV

Magazines Outdoor media(billboards,

etc.)

Movie theater

59

Weekly

shoppers

Intern

et

Newspap

er

Promotions o

r visu

al disp

lays w

ithin st

ores

Local

TV (C

urrent R

elease O

nly)

Cable or s

atellit

e TV (C

urrent R

elease O

nly)Rad

io

Magazi

nes

Outdoor m

edia (billb

oards, e

tc.)

Movie th

eater (

Current R

elease O

nly)

71.8%

47.0%40.6%

33.5%30.7%

27.2%22.8% 22.1%

11.3%8.1%

Jewelry Stores shopped/used services past 3 months


Jewlery buyers consider Shoppers and Newspapers, as the preferred media for their buying decision-making process

60

64.4%

43.5%

32.2% 30.7%

23.0%

17.7% 16.3%13.1%

7.5%

2.7%

Cosmetics/makeup:Used past 6 months:Yes

Scarborough – PR Study – 2014 – 1Base: 1,298,174 cosmetic/makeup users

Cosmetics buyers consider Shoppers and Newspapers, as the preferred media for their buying decision-making process

61

Weekly sh

oppers

Newspaper

Loca

l TV (C

urrent R

elease O

nly)

Internet

Promotions or v

isual d

isplays w

ithin st

oresRadio

Cable or satellit

e TV (Curre

nt Release

Only)

Magazines

Outdoor media (b

illboards,

etc.)

Movie theater (

Current R

elease O

nly)

65.1%

42.2%

30.7%27.1%

21.4%17.5% 15.9%

12.6%

7.3%

2.6%

Scarborough – PR Study – 2014 – 1Base: 1,493,186 women’s 18+

Women consider Shoppers and Newspapers, as the preferred media for their buying decision-making process

62

El Nuevo Dia and Primera Hora are the most effective newspaper at reaching “Women’s clothing buyers”

Women’s Clothes buyers





35.9%

29.5%

9.2%

15.9%

7.0%

63

El Nuevo Dia and Primera Hora are the most effective newspapers reaching “Jewelry buyers”.

Jewelry buyers





37.5%

24.4%

9.5%

11.8%

8.8%

64

El Nuevo Dia and Primera Hora are the most effective newspapers reaching “Shoes buyers”.

Shoes buyers




Indice Average Reader El Vocero Average Reader

Metro Average Metro

35.1%

29.2%

8.9%

15.0%

7.6%

65

El Nuevo Dia and Primera Hora are the most effective newspapers reaching “Cosmetics Users”

Cosmetics Users





31.4%

25.7%

9.6%

14.4%

7.3%

66

El Nuevo Dia and Primera Hora are the most effective newspapers reaching “Womens 18+”

Women 18+





30.5%

24.9%

9.3%

14.3%

6.6%

Women

67

El Nuevo Dia and Primera Hora are the most effective newspapers reaching upper socioeconomic level

Segment: 35 +, high socioeconomic level





51.8%

28.8%

15.9%19.3%

14.7%

68Scarborough 2014 -1 Base: 1,553,626 Any Major/department Stores bought past 30 days 1,306,634 PH Cume Readers - Mon – FR

Primera Hora:

High penetration mid/low socioeconomic level

Any Major/department Stores bought past

30 daysPrimera Hora

CumePrimera Hora

Cume Target % Target % IndexBase Total 100.00% 100.00% 100GenderMen 46.40% 47.30% 101Women 53.60% 52.70% 99AgeAge 18-24 14.90% 13.40% 99Age 25 - 34 16.80% 20.50% 123Age 35-49 27.50% 29.10% 116Age 50-64 23.60% 23.10% 93Age 65 or More 17.20% 13.90% 70EducationHigh School Graduate or Less 44.30% 52.50% 99Some or College Degree 43.00% 39.80% 105Some or Post graduate degree 12.80% 7.70% 87NSEUpper class 15.70% 10.40% 96Upper/middle class 23.70% 18.30% 95Middle/lower class 32.10% 31.60% 103Lower class 28.40% 39.70% 101IncomeLess than $10,000 16.10% 22.70% 106( $10,000 - $24,999 ) 28.90% 30.70% 101( $25,000 - $34,999 ) 17.90% 19.30% 106( $35,000 - $44,999 ) 17.70% 13.70% 91( $45,000 - - $74,999 ) 12.90% 10.00% 94( $75,000 OR $100,000 or more ) 6.50% 3.70% 85

PH Readers’ Profile vs Major Department Store buyers profile

69Scarborough 2014 -1 Base: 1,264,554 Any Major/department Stores did not buy 1,306,364 PH Cume Readers - Mon – FR

Primera Hora:

High penetration among low socioeconomics level and low income.

Did not buy any

departement store

Primera Hora Cume

Primera Hora Cume

Target % Target % IndexBase Total 100.00% 100.00% 100GenderMen 47.80% 47.30% 101Women 52.20% 52.70% 99AgeAge 18-24 11.80% 13.40% 99Age 25 - 34 16.60% 20.50% 123Age 35-49 22.20% 29.10% 116Age 50-64 26.10% 23.10% 93Age 65 or More 23.30% 13.90% 70EducationHigh School Graduate or Less 63.90% 52.50% 99Some or college Degree 32.10% 39.80% 105Some or Post graduate degree 4.10% 7.70% 87NSEUpper class 4.80% 10.40% 96Upper/middle class 13.80% 18.30% 95Middle/lower class 29.00% 31.60% 103Lower class 52.30% 39.70% 101IncomeLess than $10,000 27.90% 22.70% 106( $10,000 - $24,999 ) 32.30% 30.70% 101( $25,000 - $34,999 ) 18.70% 19.30% 106( $35,000 - $44,999 ) 11.60% 13.70% 91( $45,000 - - $74,999 ) 7.80% 10.00% 94( $75,000 OR $100,000 or more ) 1.70% 3.70% 85

PH Readers’ Profile vs Major Department Store Non-buyers profile

70Scarborough 2014 -1 Base: 1,553,626 Any Major/department Stores bought past 30 days 482,508 Indice Cume Readers - Mon – FR

Indice readers:

High penetration among well educated and upper/middle level

Any Major/department Stores bought past

30 days Índice Cume Índice Cume Target % Target % IndexBase Total 100.00% 100.00% 100GenderMen 46.40% 45.00% 96Women 53.60% 55.00% 104AgeAge 18-24 14.90% 17.10% 126Age 25 - 34 16.80% 19.90% 119Age 35-49 27.50% 29.70% 118Age 50-64 23.60% 21.70% 88Age 65 or More 17.20% 11.60% 58Education

High School Graduate or Less 44.30% 41.70% 79Some or college Degree 43.00% 45.10% 118Some or Post graduate degree 12.80% 13.20% 149NSEUpper class 15.70% 15.80% 146Upper/middle class 23.70% 21.90% 113Middle/lower class 32.10% 33.40% 109Lower class 28.40% 28.90% 74IncomeLess than $10,000 16.10% 14.10% 66( $10,000 - $24,999 ) 28.90% 33.00% 109( $25,000 - $34,999 ) 17.90% 20.30% 111( $35,000 - $44,999 ) 17.70% 16.80% 112( $45,000 - - $74,999 ) 12.90% 9.70% 91( $75,000 OR $100,000 or more ) 6.50% 6.10% 142

Indice Readers’ Profile vs Major Department Store buyers profile

71Scarborough 2014 -1 Base: 1,264,554 Any Major/department Stores did not buy 482,508 Indice Cume Readers - Mon – FR

Indice readers:

High penetration among well educated and middle income level

Did not buy any

department store Índice Cume Índice Cume

Target % Target % Index

Base Total 100.00% 100.00% 100Gender

Men 47.80% 45.00% 96Women 52.20% 55.00% 104Age

Age 18-24 11.80% 17.10% 126Age 25 - 34 16.60% 19.90% 119Age 35-49 22.20% 29.70% 118Age 50-64 26.10% 21.70% 88Age 65 or More 23.30% 11.60% 58Education

High School Graduate or Less 63.90% 41.70% 79Some or college Degree 32.10% 45.10% 118Some or Post graduate degree 4.10% 13.20% 149NSE

Upper class 4.80% 15.80% 146Upper/middle class 13.80% 21.90% 113Middle/lower class 29.00% 33.40% 109Lower class 52.30% 28.90% 74Income

Less than $10,000 27.90% 14.10% 66( $10,000 - $24,999 ) 32.30% 33.00% 109( $25,000 - $34,999 ) 18.70% 20.30% 111( $35,000 - $44,999 ) 11.60% 16.80% 112( $45,000 - - $74,999 ) 7.80% 9.70% 91( $75,000 OR $100,000 or more ) 1.70% 6.10% 142

Indice Readers’ Profile vs Major Department Store Non-buyers profile

¡Impresos que impresionan!

Advanced Graphic Printing is the largest commercial printing company in Puerto Rico and the Caribbean.

We are dedicated to bring solutions to our customers through 4 key attributes.

Who we are…

Speed

Innovation

Flexibility

Quality

•AGP is the largest and technologically advanced printing company in Puerto Rico & the Caribbean

•Pre press system (VCC) provides color and imposition proofs that will match your final printed product every time

•In press cameras, assure register and color accuracy

Printing Quality & Innovation Innovation

Quality

We operate 24 hours a day

Fast turnaround

AGP Online color approval

Island wide & Caribbean delivery

SpeedSpeed

•AGP meets all your printing needs…

•3 Web Presses

•2 Sheetfed Presses

•Finishing equipment includes:

• 2 Folders, 3 Saddle-Stitchers, 1 Perfect Binder, die cutter

Flexibility Flexibility

•Armed 24 hour security officers in all our facilities

•Controlled access to the building, internal & surrounding areas

•All employees have a Personal Employee ID/Access card

•Proximity access is controlled according to areas of responsibility

Security

All our production process is monitored by CCTV System

CCTV monitoring facility is located at GFR Media

It is monitored 24/7 by FRG Security

Only FRG Security has access to the videos recorded by our cameras


Our Products

“Shoppers” / CircularsBooks & MagazinesDirect Mail materialDirectoriesPostersInsertsCatalogsPress KitsCalendars

…and many more


Some of our Valued Customers:

http://rds.yahoo.com/_ylt=A0PDoS7fizRNmGMACqKjzbkF/SIG=1331l0o0s/EXP=1295375711/**http:/www.weblo.com/asset_images/large/Sears_logo_Sears_Logo_464e1a665f83b.jpg

https://www.medicalcardsystem.com/MCMSClassicareWebSite/MainEn2010.aspx


Benefits for You!

“One stop shopping” for all your commercial printing needsState of the art technology that provides consistent quality, speed and cost efficienciesSecurity & ConfidentialityPersonalized customer serviceFlexibility to meet your special needs


Certified Minority Business Enterprise

… or visit us at www.agppr.com

ADVANCED GRAPHIC PRINT,ING INC Has met the requirements for certification as a bona fide Minority Business Enterprise as defined by the National Minority Supplier Development Council, Inc.® (NMSDC®) and as adopted by the Puerto Rico Minority Supplier Development Council

http://www.agppr.com/


Contact Information:

Suzette M. Jiménez

Sales & Marketing Director

[email protected]

Phone (787) 641-5400, ext. 6019 or 6017

Fax (787) 641-4477

Mobile (787) 925-8088

www.agppr.com

Joel Acevedo

VP & General Manager

[email protected]

Phone (787) 641-5400, ext. 6020 or 6021

Fax (787) 641-4477

Mobile (787) 368-2813

www.agppr.com

mailto:[email protected]



