READ OUT LOUDTHE STORY BEHIND

- LEGO-LEGO IS REALLY ENJOYING THE CRISIS

BEFORE YOU START….

please look into your camera and tell us slowly your name,

city and country… Then you can start reading this paragraph out

loud… Have fun!

“In 1960, the Lego factory burned to the ground. As of that moment, Ole stopped producing wooden toys in favor of focusing 100% on the development of the Lego system. This was an important turning point in the

history of our company.” Kjeld Kirk, Ole Kirk’s grandson, joined Lego in 1979 and used his commercial talents to expand the company internationally and make it global. He was the driving force behind

innovative ideas such as Lego play themes. In this way, each generation has made its own contribution to the expansion of the family company.

In no time, Lego became an international. It seemed as if nothingand no one could stop its growth. Yet, during the nineties, things started to go wrong. Per explains: “Thanks to its years of success, Lego had become

lazy and arrogant. They no longer used child test panels to test new products and the designers were given free rein in deciding what Lego would introduce into the market.

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