Social Media
Not for Profit & Social Enterprise Sector
Tips, Tricks, Ideas & Results
Alan McGee Say Consultancy Ltd
6 Social Media PitfallsThat Charities may do!
1. Rush To Action without a Plan
2. Lack of any Objectives or
Measurement
3. No clear Content Guidelines
4. Failing To Engage your community
5. Having Limited Social Reach
6. Choosing the Wrong Tools & Tactics.
5 Steps to Safeguarding your Business with Social Media
1. Social Media Strategy2. Social Media Policy3. Prepare Legal guidelines 4. Have a Cyber Security Policy5. Create Great Content.
Social Media StrategyDo you have:
• Key Objectives• Target audience• Your Capacity• Tools & tactics• How to Measure• How to Be Creative.
Social Media PolicyReasons Why
• Business reputation• Keeping clients happy• Morale• Boundaries• Avoiding litigation• Disciplinary action
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How can we use them
• Involve your Community • Make it Visual• Make it audio• Make it interactive• Make it interesting • Make it infectious• Share it.
Top Tips for Social Media
• Develop a strategy• Be patient• Empower employees• Listen & respond• Use if for fundraising• Explore different social media tools• No age barriers• Use it to deliver Great customer service.
4 C’s of Social Media
Content Context Conversation Community =
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Successful Social Media Marketing
Content is King
• 41% of B2B companies have acquired a customer through Facebook
• 57% of businesses have acquired a customer through their company Blog
• Company websites with a Blog get 55% more visitors
• Social media marketing costs 63% less than traditional marketing.
Say Consultancy Ltd
Companies we have worked with to date:
Any ?
Say Consultancy Ltd