Compiled By:
Chanchal Lodha
XI ‘I’, 09Samsung Electronics Co Ltd has announced the launch of “Samsung Hope
Project”, which aims to make a difference in the lives of underprivileged
children by providing them quality education.
“Samsung aims to reach out to children across 100 villages in Tamil Nadu
through Aid India, its selected partner and in Delhi and Uttar Pradesh through
Smile Foundation.
Samsung had constituted a high profile jury to evaluate and select partners for
this programme. The jury was headed by Dr Raghunath A Mashelkar, former
Director General of Council of Scientific and Industrial Research (CSIR), and
currently the President of Indian National Science Academy (INSA).
AID India – Samsung SuperKidz Program
AID India was founded in July 1997 and has been working in Tamil Nadu for the
last 14 years in the field of education. Founded by IIT and BITS alumni, it works
closely with the Government and UNICEF to develop curriculum and
methodologies to improve education quality in schools. Under the ‘Samsung
SuperKidz Program’ children from 100 villages in Tamil Nadu will benefit from
AID India’s vast experience and will learn Tamil, English, Math and Science
through innovative teaching techniques. Comprehensive skill assessment and
monitoring, individual attention, special focus for weaker students and regular
interaction with parents, will ensure that the development of each child is taken
care of. Through the program, children will be enabled to improve their grades
and those that are drop outs are encouraged to re-join the formal school
system.
Smile Foundation Mission Education Program
Mission Education, established in the year 2003, is the flag ship programme of
Smile Foundation. The programme reaches out to more than 12000 children
across 19 states in India. The program ensures education of under privileged
children from backward rural/ urban locations. It aims at imparting education to
bring changes not only in the amount of knowledge gained but also in the
abilities to think and acquire habits, skills and attitude which characterize an
individual who is socially accepted and adjusted. Through Samsung’s support,
Smile Foundation will reach out to children at two centres in New Delhi and
Noida. The program will enrol children in the age group of 6-16 years in bridge
courses and enable them to get mainstreamed in formal schools.
Samsung Hope Project To Provide Education To Under Privileged Children In Tamil Nadu
Corporate Social Responsibility Of SAMSUNG
Samsung Electronics Co Ltd has announced the launch of “Samsung Hope
Project”, which aims to make a difference in the lives of underprivileged
children by providing them quality education.
“Samsung aims to reach out to children across 100 villages in Tamil Nadu
through Aid India, its selected partner and in Delhi and Uttar Pradesh through
Smile Foundation.
Samsung had constituted a high profile jury to evaluate and select partners for
this programme. The jury was headed by Dr Raghunath A Mashelkar, former
Director General of Council of Scientific and Industrial Research (CSIR), and
currently the President of Indian National Science Academy (INSA).
AID India – Samsung SuperKidz Program
AID India was founded in July 1997 and has been working in Tamil Nadu for the
last 14 years in the field of education. Founded by IIT and BITS alumni, it works
closely with the Government and UNICEF to develop curriculum and
methodologies to improve education quality in schools. Under the ‘Samsung
SuperKidz Program’ children from 100 villages in Tamil Nadu will benefit from
AID India’s vast experience and will learn Tamil, English, Math and Science
through innovative teaching techniques. Comprehensive skill assessment and
monitoring, individual attention, special focus for weaker students and regular
interaction with parents, will ensure that the development of each child is taken
care of. Through the program, children will be enabled to improve their grades
and those that are drop outs are encouraged to re-join the formal school
system.
Smile Foundation Mission Education Program
Mission Education, established in the year 2003, is the flag ship programme of
Smile Foundation. The programme reaches out to more than 12000 children
across 19 states in India. The program ensures education of under privileged
children from backward rural/ urban locations. It aims at imparting education to
bring changes not only in the amount of knowledge gained but also in the
abilities to think and acquire habits, skills and attitude which characterize an
individual who is socially accepted and adjusted. Through Samsung’s support,
Smile Foundation will reach out to children at two centres in New Delhi and
Noida. The program will enrol children in the age group of 6-16 years in bridge
courses and enable them to get mainstreamed in formal schools.
On 31st of last month, Samsung Electronics Engineering Academy, run by
Samsung Electronics Africa, hosted its first graduation ceremony at the civic
center of Alberton, one of the nation’s economic centers.When each of the
students marched to the stage and received their certificate, more than a few
parents and teachers silently wiped off tears. Thundering applause came out
when the name of the summa cum laude was finally announced. Top
graduate Refiloe Machaba seemed like he could not believe he became the
winner of a Samsung LED TV.
Preparing students for the future
A young student named Machaba was in Grade 10 of Katlehong Tech High
School located at the outskirt town of Johannesburg when he joined the
Samsung Electronics Engineering Academy on 6th of March 2011. Samsung
Electronics Africa received recommendation from four public tech schools
located in economically challenged regions and initiated its one-year program
with 120 students (in Grade 10~12) who had shown excellent academic
performance. Samsung brought the students to its education facility after
regular school hours and taught theories about state-of-the-art electronic
goods and provided hands-on training for free.
Among the 12th graders, all the students (24) who wanted to job were hired
by Samsung Africa’s partners. “I have a lot of friends whose lives are
destroyed because they do not have any hope for getting a job. I appreciate
Samsung a lot for giving me a good future,” said Bernard, who is in Grade 12
in Katlehong Tech High.
Samsung Electronics Africa launched its second engineering academy in
Nairobi, Kenya and is planning to establish another in Nigeria in March.
Samsung Electronics plans to nurture 10,000 engineers in Africa by 2015
through its education programs like this academy.
The CSR (corporate social responsibility) campaign of Samsung Electronics
Africa is not confined only to the education sector. Samsung lends a hand
wherever help is needed. For example, the presence of Samsung is definitely
important in Qunu, Nelson Mandela’s hometown and current residence.
Samsung Electronics Engineeering Academy
PAGE 3EMPLOYEE NEWSLETTER
Establishment of Green Management Structure
In order to fulfill our environmental responsibility as a global citizen,
Samsung Electronics announced the “Eco-Management 2013” initiative in 2009.
In accordance with the initiative, they promoted various
environmental programs such as the reduction of greenhouse gas
emissions and the development of eco-friendly products. As of 2011,
they have reduced greenhouse gas emissions by 40% compared to
2008, and increased the number of eco-friendly products within all
our product lines by 97% for Good Eco Product, and by 85% for Good
Eco Device which is close to reaching our target of 100% by 2013.
Moreover, they have invented a plethora of eco-friendly, high performance
products with ultra low-power memory chips which greatly
reduces energy consumption due to the improved energy efficiency.
In reflection of Samsung Electronics’ green management, four products including
the world’s first solar-charging laptop, a microwave
oven, a laundry machine and transparent LCDs, received Eco Design
awards at the Consumer Electronics Show (CES) 2012. Samsung was
also named Energy Star Partner of the Year by the U.S. Environmental
Protection Agency (EPA) for two consecutive years. In addition to these
awards, Samsung Electronics has received international recognition for
its green management efforts and initiatives from the China Europe
International Business School (CEBIS) which named Samsung Electronics as one
of 100 green foreign companies in China.
Samsung Electronics created a regional Green Management Committee in order
to establish an eco-friendly workplace at all of Samsung’s
production sites. In China, the Green Management Task Force was
created with the goal of making all of our production plants compliant
with international standards of environmental management and of
reducing the amount of environmental pollutants which they release to
within 80% of the legal limits.
As a company, Samsung Electronics strives to generate economic
profits and simultaneously tries to tackle global issues such as
the polarization of society, poverty and famine in order to pass on
their positive values to the society in which they operate. With about
10,000 employees since its inception in 1970s, they employ approximately
220,000 employees at Samsung Electronics worldwide in 2011.
As part of their contribution to the societies they live in, they engage in a
variety of activities for local communities such as support programs for children,
teen education, medical benefits for low-income families and their global social
contribution initiative, the Samsung Hope for Children.
Samsung Electronics’ brand value has steadily increased and in
2011 was ranked 17th, according to Interbrand which annually ranks
the Top 100 Brands in the world. In 2012, the brand value was worth
USD 23.43 billion, which was a 20% increase from the previous year.
Samsung Electronics has been included since in 2009 in the Dow Jones
Sustainability
Index (DJSI) which is one of the most authoritative sustainable management
indexes. In 2011, Samsung Electronics was named no. 1 in the global “Super
sector
leader” in Technology. In addition, Samsung Electronics has been included in the
list
of the Global 100 Most Sustainable Corporations in the World at the World
Economic
Forum in Davos for three consecutive years, ranking 73rd in February 2012.
http://www.indiacsr.in/ p en/? =5008 http://global.samsungtomorrow.com/?p=10909http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/download/2012/2012_sustainability_rpt.pdf
Social Responsibility And Value Creation