Compiled By:

Chanchal Lodha

XI ‘I’, 09Samsung Electronics Co Ltd has announced the launch of “Samsung Hope

Project”, which aims to make a difference in the lives of underprivileged

children by providing them quality education.

“Samsung aims to reach out to children across 100 villages in Tamil Nadu

through Aid India, its selected partner and in Delhi and Uttar Pradesh through

Smile Foundation.

Samsung had constituted a high profile jury to evaluate and select partners for

this programme. The jury was headed by Dr Raghunath A Mashelkar, former

Director General of Council of Scientific and Industrial Research (CSIR), and

currently the President of Indian National Science Academy (INSA).

AID India – Samsung SuperKidz Program

AID India was founded in July 1997 and has been working in Tamil Nadu for the

last 14 years in the field of education. Founded by IIT and BITS alumni, it works

closely with the Government and UNICEF to develop curriculum and

methodologies to improve education quality in schools. Under the ‘Samsung

SuperKidz Program’ children from 100 villages in Tamil Nadu will benefit from

AID India’s vast experience and will learn Tamil, English, Math and Science

through innovative teaching techniques. Comprehensive skill assessment and

monitoring, individual attention, special focus for weaker students and regular

interaction with parents, will ensure that the development of each child is taken

care of. Through the program, children will be enabled to improve their grades

and those that are drop outs are encouraged to re-join the formal school

system.

Smile Foundation Mission Education Program

Mission Education, established in the year 2003, is the flag ship programme of

Smile Foundation. The programme reaches out to more than 12000 children

across 19 states in India. The program ensures education of under privileged

children from backward rural/ urban locations. It aims at imparting education to

bring changes not only in the amount of knowledge gained but also in the

abilities to think and acquire habits, skills and attitude which characterize an

individual who is socially accepted and adjusted. Through Samsung’s support,

Smile Foundation will reach out to children at two centres in New Delhi and

Noida. The program will enrol children in the age group of 6-16 years in bridge

courses and enable them to get mainstreamed in formal schools.

Samsung Hope Project To Provide Education To Under Privileged Children In Tamil Nadu

Corporate Social Responsibility Of SAMSUNG

Samsung Electronics Co Ltd has announced the launch of “Samsung Hope

Project”, which aims to make a difference in the lives of underprivileged

children by providing them quality education.

“Samsung aims to reach out to children across 100 villages in Tamil Nadu

through Aid India, its selected partner and in Delhi and Uttar Pradesh through

Smile Foundation.

Samsung had constituted a high profile jury to evaluate and select partners for

this programme. The jury was headed by Dr Raghunath A Mashelkar, former

Director General of Council of Scientific and Industrial Research (CSIR), and

currently the President of Indian National Science Academy (INSA).

AID India – Samsung SuperKidz Program

AID India was founded in July 1997 and has been working in Tamil Nadu for the

last 14 years in the field of education. Founded by IIT and BITS alumni, it works

closely with the Government and UNICEF to develop curriculum and

methodologies to improve education quality in schools. Under the ‘Samsung

SuperKidz Program’ children from 100 villages in Tamil Nadu will benefit from

AID India’s vast experience and will learn Tamil, English, Math and Science

through innovative teaching techniques. Comprehensive skill assessment and

monitoring, individual attention, special focus for weaker students and regular

interaction with parents, will ensure that the development of each child is taken

care of. Through the program, children will be enabled to improve their grades

and those that are drop outs are encouraged to re-join the formal school

system.

Smile Foundation Mission Education Program

Mission Education, established in the year 2003, is the flag ship programme of

Smile Foundation. The programme reaches out to more than 12000 children

across 19 states in India. The program ensures education of under privileged

children from backward rural/ urban locations. It aims at imparting education to

bring changes not only in the amount of knowledge gained but also in the

abilities to think and acquire habits, skills and attitude which characterize an

individual who is socially accepted and adjusted. Through Samsung’s support,

Smile Foundation will reach out to children at two centres in New Delhi and

Noida. The program will enrol children in the age group of 6-16 years in bridge

courses and enable them to get mainstreamed in formal schools.

On 31st of last month, Samsung Electronics Engineering Academy, run by

Samsung Electronics Africa, hosted its first graduation ceremony at the civic

center of Alberton, one of the nation’s economic centers.When each of the

students marched to the stage and received their certificate, more than a few

parents and teachers silently wiped off tears. Thundering applause came out

when the name of the summa cum laude was finally announced. Top

graduate Refiloe Machaba seemed like he could not believe he became the

winner of a Samsung LED TV.

Preparing students for the future

A young student named Machaba was in Grade 10 of Katlehong Tech High

School located at the outskirt town of Johannesburg when he joined the

Samsung Electronics Engineering Academy on 6th of March 2011. Samsung

Electronics Africa received recommendation from four public tech schools

located in economically challenged regions and initiated its one-year program

with 120 students (in Grade 10~12) who had shown excellent academic

performance.  Samsung brought the students to its education facility after

regular school hours and taught theories about state-of-the-art electronic

goods and provided hands-on training for free.

Among the 12th graders, all the students (24) who wanted to job were hired

by Samsung Africa’s partners. “I have a lot of friends whose lives are

destroyed because they do not have any hope for getting a job. I appreciate

Samsung a lot for giving me a good future,” said Bernard, who is in Grade 12

in Katlehong Tech High.

Samsung Electronics Africa launched its second engineering academy in

Nairobi, Kenya and is planning to establish another in Nigeria in March.

Samsung Electronics plans to nurture 10,000 engineers in Africa by 2015

through its education programs like this academy.

The CSR (corporate social responsibility) campaign of Samsung Electronics

Africa is not confined only to the education sector. Samsung lends a hand

wherever help is needed. For example, the presence of Samsung is definitely

important in Qunu, Nelson Mandela’s hometown and current residence.

Samsung Electronics Engineeering Academy

PAGE 3EMPLOYEE NEWSLETTER

Establishment of Green Management Structure

In order to fulfill our environmental responsibility as a global citizen,

Samsung Electronics announced the “Eco-Management 2013” initiative in 2009.

In accordance with the initiative, they promoted various

environmental programs such as the reduction of greenhouse gas

emissions and the development of eco-friendly products. As of 2011,

they have reduced greenhouse gas emissions by 40% compared to

2008, and increased the number of eco-friendly products within all

our product lines by 97% for Good Eco Product, and by 85% for Good

Eco Device which is close to reaching our target of 100% by 2013.

Moreover, they have invented a plethora of eco-friendly, high performance

products with ultra low-power memory chips which greatly

reduces energy consumption due to the improved energy efficiency.

In reflection of Samsung Electronics’ green management, four products including

the world’s first solar-charging laptop, a microwave

oven, a laundry machine and transparent LCDs, received Eco Design

awards at the Consumer Electronics Show (CES) 2012. Samsung was

also named Energy Star Partner of the Year by the U.S. Environmental

Protection Agency (EPA) for two consecutive years. In addition to these

awards, Samsung Electronics has received international recognition for

its green management efforts and initiatives from the China Europe

International Business School (CEBIS) which named Samsung Electronics as one

of 100 green foreign companies in China.

Samsung Electronics created a regional Green Management Committee in order

to establish an eco-friendly workplace at all of Samsung’s

production sites. In China, the Green Management Task Force was

created with the goal of making all of our production plants compliant

with international standards of environmental management and of

reducing the amount of environmental pollutants which they release to

within 80% of the legal limits.

As a company, Samsung Electronics strives to generate economic

profits and simultaneously tries to tackle global issues such as

the polarization of society, poverty and famine in order to pass on

their positive values to the society in which they operate. With about

10,000 employees since its inception in 1970s, they employ approximately

220,000 employees at Samsung Electronics worldwide in 2011.

As part of their contribution to the societies they live in, they engage in a

variety of activities for local communities such as support programs for children,

teen education, medical benefits for low-income families and their global social

contribution initiative, the Samsung Hope for Children.

Samsung Electronics’ brand value has steadily increased and in

2011 was ranked 17th, according to Interbrand which annually ranks

the Top 100 Brands in the world. In 2012, the brand value was worth

USD 23.43 billion, which was a 20% increase from the previous year.

Samsung Electronics has been included since in 2009 in the Dow Jones

Sustainability

Index (DJSI) which is one of the most authoritative sustainable management

indexes. In 2011, Samsung Electronics was named no. 1 in the global “Super

sector

leader” in Technology. In addition, Samsung Electronics has been included in the

list

of the Global 100 Most Sustainable Corporations in the World at the World

Economic

Forum in Davos for three consecutive years, ranking 73rd in February 2012.

http://www.indiacsr.in/ p en/? =5008 http://global.samsungtomorrow.com/?p=10909http://www.samsung.com/us/aboutsamsung/sustainability/sustainabilityreports/download/2012/2012_sustainability_rpt.pdf

Social Responsibility And Value Creation