Download pptx - #CNX14 - CPA, CPC, CP...What?! (The Non-Marketer’s Guide to Marketing)

Track: Personal Transformation & Growth

#CNX14

@mparkerbyrd

#CNX14

CPA, CPC, CP…What?!The Non-Marketer’s Guide to Marketing

Matt Byrd

Senior Marketing Manager, Litmus

@mparkerbyrd


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

How I came to <3 email


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

My career path


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Nobody wants to be a digital marketer


#CNX14

@mparkerbyrd

What kids want to be when they grow up

• Police officer – 16%• Zookeeper – 14%• Firefighter – 13%• Doctor – 10%• “I don’t want to work” – 6%• Digital marketer – 0%


#CNX14

@mparkerbyrd

MarketingComputer ScienceVisual Communication

CommunicationGraphic DesignAdvertisingArtBusinessMultimedia Production

Digital Art

Chemical Engineering

FinanceAnthropology

GermanViolin PerformanceArchitecture

TheaterBroadcast

BiologyJournalism

Criminal JusticeMicrobiologyPolitical ScienceEconomics

ClassicsSecretarial Training

MusicIT

PsychologyFilm

The backgrounds of digital marketers


#CNX14

@mparkerbyrd

MarketingComputer ScienceVisual Communication

CommunicationGraphic DesignAdvertisingArtBusinessMultimedia Production

Digital Art

Chemical Engineering

FinanceAnthropology

GermanViolin PerformanceArchitecture

TheaterBroadcast

BiologyJournalism

Criminal JusticeMicrobiologyPolitical ScienceEconomics

ClassicsSecretarial Training

MusicIT

PsychologyFilm

53% of digital marketers have had no relevant, formal training.

The backgrounds of digital marketers


#CNX14

@mparkerbyrd

“Email marketing is something I stumbled upon and kind of didn't expect to like it

as much as I do now.”Laura Manley

Email Marketing Team Lead


#CNX14

@mparkerbyrd

“My first exposure to HTML was during a marketing internship. My boss gave me a ‘Teach Yourself HTML’ book and told me to ‘learn this.’”

Tommy GrimesEmail

Marketing Manager


#CNX14

@mparkerbyrd

“There are still no real good courses. By the time something is a best practice, the course is still 3

years away from existing.” Dave Mossop

Manager, Interactive Marketing


#CNX14

@mparkerbyrd

Key takeaway:None of us know what we’re doing.

We’re figuring it out as we go.

…And you can too!


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

What’s a digital marketer to do, then?


#CNX14

@mparkerbyrd

To navigate the ever-changing digital landscape…

1 2 3

Focus on networking

Read, read, read

to stay current

Realize you know more than

you think


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Networking


#CNX14

@mparkerbyrd

Networking: Twitter

It’s the water cooler of our industry.

Follow (and interact with):• Thought leaders• Other marketers• Conference hashtags • Marketing brands/vendors


#CNX14

@mparkerbyrd

Networking: Twitter

Not participating on Twitter at marketing

events =Skipping the reception at a wedding


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Networking: Twitter

MARKETING/STRATEGY• @kyleplacy• @litmusapp• @exacttarget• @meladorri• @unmarketing• @chadswhite• @email_expert• @jkrohrs• @mparkerbyrd


#CNX14

@mparkerbyrd

Networking: Twitter

MARKETING/EMAIL DESIGN• @rodriguezcommaj• @KEVINgotbounce• @iamelliot• @becskr• @omgitsonlyalex• @yarcatt• @flcarneiro• @briangraves• @stylecampaign


#CNX14

@mparkerbyrd

Networking: Twitter

Always follow up with people you meet!


#CNX14

@mparkerbyrd

Networking: Real, living, breathing people

I am pretty introverted.

Talking to strangers is hard for me.

The worst things in the world are ice breakers.


#CNX14

@mparkerbyrd

TEDCNTACC

CHEESY ICE BREAKERS.

I HATE THEM.


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Networking: Real, living, breathing people

So let’s do one!


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Read to stay current


#CNX14

@mparkerbyrd

The first 15: Give yourself 15 minutes

Start each workday with 15 minutes of industry news and blogs.

Make it easy by using a newsreader, like Feedly


#CNX14

@mparkerbyrd

A few must-reads

http://blog.exacttarget.com

http://www.litmus.com/blog

https://www.campaignmonitor.com/blog

http://www.clickz.com

http://blog.kissmetrics.com

http://www.growthhackers.com

http://blog.exacttarget.com/

http://www.litmus.com/blog



http://www.clickz.com/

http://blog.kissmetrics.com/

http://www.growthhackers.com/


#CNX14

@mparkerbyrd

A few must-reads

http://www.marketingprofs.com

http://www.moz.com/blog

http://www.copyblogger.com/blog

http://www.unmarketing.com

http://www.searchengineland.com

http://www.marketingprofs.com/

http://www.moz.com/blog

http://www.copyblogger.com/blog

http://www.unmarketing.com/

http://www.searchengineland.com/


#CNX14

@mparkerbyrd

Some books that shaped my thinking

YOUtility – Jay Baer

Data Smart – John Foreman

Audience – Jeff Rohrs

Lean Analytics – Alistair Croll and Benjamin Yoskovitz


#CNX14

@mparkerbyrd

For basic technical skills…

You don’t need to be an HTML expert, but you should understand the fundamental concepts.


#CNX14

@mparkerbyrd

Understand a lot; specialize in a little


#CNX14

@mparkerbyrd

Pro tip: Bringing it all together!

If you particularly enjoy an author’s blog post or book,

tweet at them and let them know!


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Realize you know more than you think


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Be more concerned with qualities than specificknowledge


#CNX14

@mparkerbyrd

be

scrappy


#CNX14

@mparkerbyrd

be

goal-oriented


#CNX14

@mparkerbyrd

be

daring


#CNX14

@mparkerbyrd

be

curious


#CNX14

@mparkerbyrd

be

a sponge


#CNX14

@mparkerbyrd

be

on your toes


#CNX14

@mparkerbyrd

but above all else…


#CNX14

@mparkerbyrd

be

a human being


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Think about people first.Everything else will follow.


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Before we go…


#CNX14

@mparkerbyrd

Pro tip: Get the most out of conferences

You are here to get ideas and meet people.

Make sure you do both.


#CNX14

@mparkerbyrd

Pro tip: Get the most out of conferences

NewPeople

Short-term Wins

Long-termIdeas


#CNX14

@mparkerbyrd


#CNX14

Take the after-session survey!

Take the Survey in the Connections 2014 Mobile App

Join the Conversation!

Prizes!

$50Starbuck

sGift Card Session speaker

@mparkerbyrd

#CNX14


#CNX14

@mparkerbyrd


#CNX14

@mparkerbyrd

Questions?


#CNX14

@mparkerbyrd

CUSTOMER JOURNEY SHOWCASE

MARKETING THOUGHT LEADERS

EMAIL MARKETING PRODUCT STRATEGY& ROADMAP

PERSONAL TRANSFORMATION

& GROWTH

SOCIAL MARKETING MOBILE & WEB MARKETING

DEVELOPERS HANDS-ON TRAINING

INDUSTRY TRENDSETTERS

CREATIVITY & INNOVATION

SALESFORCE FOR MARKETERS

ROUNDTABLES


#CNX14

@mparkerbyrd