- 1. CODES & CONVENTIONS A radio advert can range from 15 to
60 seconds but the average running time is around 30 seconds. It
will tell you the qualities of the product and the vital
information that will make the consumer want to know more about the
product. Often contains a music bed or jingle over the top to make
the advert memorable. Contains a voiceover that expresses the key
facts that are needed throughout. May contain extracts from the
documentary to let the consumer know what the product is like. The
voiceover is often a female voice, but can be a male. (Click to
hear example)
2. CODES & CONVENTIONS The advert will contain a tagline for
the product The language use will be tailored to demographic. The
mode of address will be directly to the audience. Music is rarely
copyrighted. The voiceover will be upbeat and lively to attract
attention and typically uses an English accent an will speak very
clearly for audibility. Heavily persuasive language will be used
throughout. (Click to hear example)