Common Trade Show Booth Staff Questions
Kristin Hovde
Smash Hit Displays
The Importance of an Effective Booth Staff
Don’t expect all attendees to stop by your trade show display; your staff should be willing to approach them
Their body language and facial expressions will either make attendees want to talk to them or scare them away
Some common questions are…
#1: How many people should I have staff my booth?
How large is your exhibit? How long will the show be? There should be enough booth staffers
to relieve each other for breaks and cover the entire display system
#2: Enthusiastic or has knowledge of your products?
Both are important, but it’s important your staff knows the inner workings of your products
If they are unable to answer even the most basic product questions, it may look poorly on your company
Your staff should also be excited to talk about your products
#3: How should we dress?
Depends on the showBusiness casual is normally acceptable
attireComfort is very important- wear
comfortable, yet professional shoes
#4: Prospective agents vs. salespeople
Prospective agents are trained to get leads
However, no one knows your products more than your salespeople
Don’t forget…
Having a well-designed trade show booth is a must to intrigue attendees to stop by your booth
Check out Smash Hit Displays’ website for more tips