Common Trade Show Booth Staff Questions

Kristin Hovde

Smash Hit Displays

The Importance of an Effective Booth Staff

Don’t expect all attendees to stop by your trade show display; your staff should be willing to approach them

Their body language and facial expressions will either make attendees want to talk to them or scare them away

Some common questions are…

#1: How many people should I have staff my booth?

How large is your exhibit? How long will the show be? There should be enough booth staffers

to relieve each other for breaks and cover the entire display system

#2: Enthusiastic or has knowledge of your products?

Both are important, but it’s important your staff knows the inner workings of your products

If they are unable to answer even the most basic product questions, it may look poorly on your company

Your staff should also be excited to talk about your products

#3: How should we dress?

Depends on the showBusiness casual is normally acceptable

attireComfort is very important- wear

comfortable, yet professional shoes

#4: Prospective agents vs. salespeople

Prospective agents are trained to get leads

However, no one knows your products more than your salespeople

Don’t forget…

Having a well-designed trade show booth is a must to intrigue attendees to stop by your booth

Check out Smash Hit Displays’ website for more tips