Communicating Corporate Afterlife
Leonhard Dobusch University of Innsbruck
Academy of Management Annual Meeting, Session "Strategizing in Startups and Incumbent Firms"
August 9, 2016, Anaheim, USA
Post-Mortem Statements of Failed Startups
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Semesterarbeit!!
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COPYING!AS!INNOVATION?!!
The!Case!of!Rocket!Internet!!
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Semesterarbeit!im!Rahmen!des!!
Moduls!Management,!Marketing!und!Informationssysteme!
bei!Prof.!Dr.!Leonhard!Dobusch!
an!der!Freien!Universität!Berlin!
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Vorgelegt!von!Judith!Morsnowski!
Studiengang!Wirtschaftsinformatik!(MSc.)!
Matrikelnummer:!4709443!
ERMail:[email protected]!
!Berlin,!28.02.2012! !
Nils KoesterFreie Universität Berlin
Erik Schäfer Freie Universität Berlin
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Entrepreneurial Failure
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4Source: http://kingscross.impacthub.net/wp-content/uploads/sites/2/2015/03/fuckupnights-1140x407.png
5Source: http://www.fuckupnight.spurprojects.org/images/fuckup04.png
How do founders openly communicate the failure of their business venture?
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Strategic Failure Communication
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as of 2015:
114 entries
- unaccessible, journalist articles"
65 final sample
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of 65 post-mortem statemtents:
42% on personal blogs"
32% on Medium
15% in online magazines"
8% on company's website
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Communicative Afterlife of an Organization?
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IdentityActorhood
Decisions
Communicative Constitution of Organization
IdentityActorhood
Decisions
Communicative Constitution of Organization
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post-hoc rationalizations of why the venture failed“
(Zacharakis et al. 1999, p. 2)
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Sub-Genres of Post-mortem Statements
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Lessons Learned (46%)
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Seven lessons I learned from the failure of my first startup“
Dinnr
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Mistakes Made (15%)
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99 Problems But A Bit Ain’t One: Why My Startup Failed“
Emjoyment
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Chronology of Failure (26%)
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Dear Internet, our journey began a long time ago in a galaxy far, far away... but for all intents and purposes let’s just say it began in May 2013
“Poliana
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Good bye and Thanks! (12%)
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Even though Thrive.ly is shutting our doors, we’d like to think we have made a small dent in the world with your help.
“Thrively
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Discussion and Conclusions
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Future-oriented, written for professional community of entrepreneurs and investors
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Communicatively constitute organizational afterlife, retroactively alter identity
Thank you.
E-Mail: [email protected] Twitter: @leonidobusch Web: dobusch.net !Research blog: www.governancexborders.com
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