Content Strategy for a Mobile World

Karen McGrane

CONTENT IN A ZOMBIE APOCALYPSE

@karenmcgrane

PRINT

WEB

MOBILE

TABLETS

SMART TV

IN-CAR

STAR TREK COMPUTER

WATCHES

STADIUM SCOREBOARDS

DIGITAL SIGNAGE

REFRIGERATOR

TOAST

CONTENT

EMAILINTRANET

SOCIAL MEDIA

MICROSITES

MOBILE WEBWEBSITE

PRINT

TABLET APPS

MOBILE APPS

BLOGS

SMART TV

IN-CAR SYSTEMS

GOOGLE GLASS

DIGITAL SIGNAGE

DELICIOUS TOAST

WATCHES

PROTECT OURSELVES

TRUE SEPARATION OF CONTENT FROM FORM

The future of content management systems is in their ability to

capture the content in a clean, presentation-independent way.

—Daniel Jacobson, Netflix

THE WEB IS NOT A LASER PRINTER

Imitating paper on a computer screen is like

tearing the wings off a 747 and using it as a bus on

the highway.

—Ted Nelson

BLOBS vs. CHUNKS

STRUCTURED CONTENT SEMANTIC METADATA CONTENT PACKAGES AUTHOR EXPERIENCE

SEMANTIC METADATA

Ethan Resnick, @studip101

Metadata is a love note to the future.

Metadata is the new art direction.

Jason Scott, @textfiles

CONTENT PACKAGES

A PACKAGE OF IMAGE CROPS

TRUNCATION IS NOT A CONTENT STRATE…

AUTHOR EXPERIENCE

They hate all the fields.

They say they wantMicrosoft Word.

WYSIWYG is what they understand.

If I had asked people what they wanted, they would have

said faster horses.

—Not Henry Ford

“Beautiful software, even for back-end users, is becoming an expectation. We’re moving in this direction because we now understand that better content management systems foster better content.

—Matt Thompson

THE WEB ISN’T PRINT.

THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.

OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES

THANK YOU

@karenmcgranekaren@bondartscience.com www.bondartscience.com +1 (917) 887-8149

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