Transcript
Page 1: “Content Marketing Strategy without Print? Who Are You Kidding?”

#cmworld

Content Marketing Strategy without Print?

Who Are You Kidding?

Nenad SenicDisput, Slovenia

@NenadSenic • #cmworld

Page 2: “Content Marketing Strategy without Print? Who Are You Kidding?”

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2012 B2B Content Marketing Benchmarks, Budgets and Trends Research

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2012 B2B Content Marketing Benchmarks, Budgets and Trends Research

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CUSTOMER MAGAZINES ARE ALIVE

& THEY KICK SOME

SERIOUS A**

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POWER OF PRINT

88% prefer to read magazines in print

57% consumers act positively as a result

Regular readers are 38% more likely to spend over $150 a week

on shopping

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POWER OF PRINT

82% readers spent up to 45 minutes reading a customer

magazine

68% US consumers said customer magazines influence

their purchasing decisions

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„DON‘T WASTE YOUR TIME AND

MONEY ON CUSTOMER

MAGAZINES!“ Sak van den Boom

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So, does your content marketing strategy

miss a print publication?

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NAJLEPŠA HVALA!

www.disput.si Twitter: @NenadSenic

LinkedIn: linkedin.com/nenadsenic Email: [email protected] www.zemanta.com/blog/