1. Convince Me! Understanding Persuasive Techniques in
commercials
Mrs. Del Barto
2. Persuasion
Persuade: 1.get somebody to do something
to succeed in convincing somebody to do something, especially by
reasoning, pleading, or coaxing
2. convince somebody of something
to make somebody believe something, especially by giving good
reasons for doing so
Encarta Dictionary
3. Commercials
Who is the audience?
4. What is the author trying to persuade you to do/think?