All Content Company Confidential ©2013 Dynamic Signal
Creating Brand Advocates via Employee Engagement
All Content Company Confidential ©2013 Dynamic Signal
About Dynamic Signal
Dynamic Signal is a social software company that helps brands connect with and manage their relationships with influencers, customers and employees to turn them into social marketers on behalf of the brand
• Founded in 2010• 50 people based in San Francisco, NY, LA• $24m funding: Venrock, Time Warner, Trinity,
Cox
All Content Company Confidential ©2013 Dynamic Signal
All Content Company Confidential ©2013 Dynamic Signal
Fans Advocates
Passionate VoicesInfluencers
All Content Company Confidential ©2013 Dynamic Signal
Over 100 Tools…
All Content Company Confidential ©2013 Dynamic Signal
Quality
All Content Company Confidential ©2013 Dynamic Signal
Participation
All Content Company Confidential ©2013 Dynamic Signal
Incentives & Prizes
All Content Company Confidential ©2013 Dynamic Signal
Legal Disclosures
All Content Company Confidential ©2013 Dynamic SignalJust Add Water….
All Content Company Confidential ©2013 Dynamic Signal
Why Engage
Employees?
Knowledge Base
Enjoy Sharing
Recognition
Team Building
Gamification
Job Satisfaction
Low Risk
Participation
All Content Company Confidential ©2013 Dynamic Signal
The Good News…
Over 50% of employees want to
share news/info about their company
73% say they would share more/often
-----Top issues listed
What to share? (#1)
When?Is it okay?
Recognition (#2)
All Content Company Confidential ©2013 Dynamic Signal
• Send out messages• Random distribution
• No scheduling• Content controls• Measurement?• 3rd Party crutch
Large amounts of untapped earned media wasted…
Execs/Leadership…
All Content Company Confidential ©2013 Dynamic Signal
Tap into earned media power of…
Employees
Investors/ Advisors
Partners /Franchises
All Content Company Confidential ©2013 Dynamic Signal
1. Align with corporate social media policy2. 100% opt-in optional program3. No surreptitious monitoring -
transparent4. Recognize participation5. Team leaderboards & gaming6. “Always On” & “Mobile First”7. Be authentic8. Give employees space9. Share employee posts/accounts10.Encourage employee content
Best Practices for Employee Engagement
All Content Company Confidential ©2013 Dynamic Signal
How Does VoiceStorm Work?
Claim AccountOutbound Messaging
Register Social Accounts
All Content Company Confidential ©2013 Dynamic Signal
Always On Relevant Content
• PR & News• Product Info• Deals &
Coupons• Promotions• Events• Recruiting & HR
All Content Company Confidential ©2013 Dynamic Signal
Management Dashboard
Employee CRM & Management Content Curation & Publishing