Curs Optimizare Rata de Conversie de pe Site
Curs Optimizare Rata de Conversie de pe Site
Invata sa vinzi mai mult pe site-ul tau fara cheltuieli suplimentare
1. Ce este CRO
CRO sau optimizarea ratei de conversie este procesul prin care indemnii vizitatorii de pe site sa faca o actiune specifica descarcare ghid, inscriere la newsletter, cumparare
CRO este important in marketing online pentru ca poti castiga mai multi clienti din traficul actual
2. Monitorizare date
Pentru a dezvolta un proces de optimizare a ratei de conversie ai nevoie sa sti ce fac vizitatorii pe site, cati vizitatori ai, cum se comporta, de unde vine traficul pe site, cat stau pe site samd
Astfel dupa ce sti aceste lucruri poti sa incepi sa iti dezvolti o strategie de optimizare CRO
Astfel trebuie sa ai un obiectiv bine definit
3. Elemente de optimizat
Titlu
Subtitlu
Call to Action
Copy
Imagini/video
Garantii
Testimoniale
Design
4. Landing Page
Landing Page este acea pagina pe care ajung oamenii dupa ce dau click pe anuntul/postarea/link postat pe diferite retele sau site-uri
Scopul unui landing page trebuie sa fie acela de a vinde, a indemna userii sa dea click pe CTA
Un landing page trebuie sa aibe doar 1 obiectiv
CTA este un must have in Landing Page
Adauga imagine/video de calitate
Adauga beneficii in copy
Adauga un CTA persuasiv
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Click to edit Master title style
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Edit Master text styles
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4/9/2016
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Edit Master text stylesSecond level
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Click to edit Master title style
Edit Master text styles
Edit Master text styles
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Edit Master text styles
Edit Master text styles
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4/9/2016
4/9/2016
Edit Master text stylesSecond level
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Click to edit Master title style
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Edit Master text stylesSecond level
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Edit Master text stylesSecond level
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Click to edit Master title style
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Edit Master text styles
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Edit Master text stylesSecond level
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Edit Master text stylesSecond level
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Click to edit Master title style
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Edit Master text styles
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Edit Master text stylesSecond level
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Click to edit Master title style
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4/9/2016
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Edit Master text stylesSecond level
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Click to edit Master title style
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Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
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Click to edit Master title style
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Edit Master text styles
Edit Master text styles
Edit Master text styles
Edit Master text styles
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
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Fifth level
Click to edit Master title style
Edit Master text styles
Click icon to add picture
Edit Master text styles
Edit Master text styles
Click icon to add picture
Edit Master text styles
Edit Master text styles
Click icon to add picture
Edit Master text styles
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level
Click to edit Master title style
Edit Master text styles
Second level
Third level
Fourth level
Fifth level
4/9/2016
4/9/2016
Edit Master text stylesSecond level
Third level
Fourth level
Fifth level