Cut outHow ‘disintermediation’ threatens

the future of publishingMichael Bhaskar 20.06.2012

EBOOKS ≠ DISRUPTION

- Hyperlinked- Interactive- Short and vernacular

BUT the digital network is the biggest issue

Distribution – Intellectual Property and Copyright – Business Models

DISINTERMEDIATION

1. Retailer channels

2. Artists Direct

3. New players in the supply chain

'Publishing is not evolving. Publishing is going away. Because the word “publishing” means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done.' Clay Shirky

PARTIAL DISINTERMEDIATION

A halfway house seen in the music industry also applies to publishing

Creates questions around licencing models and the treat of piracy

80-90%?

INNOVATION IS HAPPENING

The future of publishing…hangs in the balanceBut the future of reading, writing and books…is probably fine!

Michael BhaskarDigital Publishing DirectorProfile Books

michaelbhaskar.com@ajaxlogos