Alan Gardner – Alan Gardner – Global Marketing ManagerGlobal Marketing Manager
Steve Sheffield Steve Sheffield – – UK Sales ManagerUK Sales Manager
Anochrome Key Account Anochrome Key Account ManagerManager
Mark Baker Mark Baker – – European Business ManagerEuropean Business Manager
Interior Automotive Coatings
• Used to enhance and protect many plastic components including:• Door handles
• Dash board
• Handles / knobs
• Radio facias
• Steering wheel trim
MacDermid have developed “Fashion Finishes” which uses the latest coating metallic and organic coating technology for this application
What are Fashion Finishes?
•Our “Fashion Finish” range comprises Hardcoat, metallic and coloured films into new dimensions of choice, style and performance
•“Fashion Finishes” offer stylish high performance coatings and films designed to enhance the value and appeal of a vehicles interior
•The “Fashion Finishes” range offers many new styling ideas beyond anything that has been available before
Environmental Compliance
• Our Fashion Finishes not only deliver beautiful new styling options they are also tested in accordance with the most stringent OEM performance specifications
• Utilizing only environmentally sensitive chemistry and materials, systems meet increasing global regulations regarding hazardous materials
Metallic Coated Plastic
• Applied to ‘platable’ plastics such as ABS / ABS-PC• Electrodeposited metallic layers• Final chromium layer, very hard and corrosion resistant• Optional UV lacquer to provide coloured metallic film
Dark Chromium with Performance
• New Dark Chromium takes colour to a totally new dimension. Never before has chrome been so intense, warm and alluring
• The most advance dark chrome systems available, with a performance profile to match its exceptional colour
The Next Generation
• Metallic colours
• UV Electrophoretic lacquer.
• Range of metallic pastel shades and colours
Decorative Fashion Finishes
Full pallet of shades, colour and styles for today and tomorrow…
Hard Coat IMD Films
• Formable Hard-Coated film
• Scratch & chemical resistance surface
• Graphics behind the film
• Possibility of selective Texturing
Ink
Selective texture
Hard coat
Base Film
www.macdermidautotype.com
IMD - Main Process Steps
Print Form
Cut Mould
Mercedes S Class Interior
44 discrete components
Fiat Punto Evo, Punto Evo Abarth
Global Standards
• Master samples with numeric values will define each Fashion Finish allowing global specifications to be set
• OEM’s may decide unique finishes defined by Q-Klad reference numbers
Potential Uses in Vehicle Cab Area
Satin and dark chromium
Potential Uses in Vehicle Cab Area
Coloured chromium
Potential Uses in Vehicle Cab Area
IMD
Alan Gardner – Alan Gardner – Global Marketing ManagerGlobal Marketing Manager
Steve Sheffield Steve Sheffield – – UK Sales ManagerUK Sales Manager
Anochrome Key Account Anochrome Key Account ManagerManager
Mark Baker Mark Baker – – European Business ManagerEuropean Business Manager
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