- 1. PLATFORMDESIGNEDBY WALMERICTOTENDTOTHE
NEEDSOFB2CCLIENTS
2. LEADMANAGEMENT PLATFORM
LEADMANAGEMENT:MAXIMIZEYOURINVESTMENTS,
MANAGINGALLOFYOURCHANNELSFROMONEPLATFORM".
DELIO,THEMARKETINGONLINE&SALESFULLSUITE Analytics Lead
Qualication Lead Nurturing Integration Dynamic LandingPages Contact
Manager Reporting HotLead LiveHelpTool Knowand Manage yourSales
Opportunities Monetizeyour Database Contactyour Leads Immediately
Measure Results 3. ? HowdoIqualifymyleadstoincrease
theirchancestoturnintosales? HowdoIgetmyleadsthemost
relevantmessagesaccordingto theirbehaviour? WhatcanIdowiththeleads
whodidnotbuy aftertherstcall? HowdoIservetheleadjustwhenhe
needsit,withoutincurringintoo manySalescosts? HowdoIstoppeoplefrom
leavingmysitewithout purchasinganything?
Source:marketingautomationsoftware.com WHATCONCERNSAB2CCLIENT? 4.
2013B2CContentMarketingBenchmarks-NorthAmerica:
ContentMarketingInstitute/MarketingProfs MANAGESANDSELLS
LIVEHELPTOOL MEASURES&QUALIFIES CONTACTMANAGER CROSSSELLING
UPSELLING AUTOMATES LEADNURTURING 25% 32% 50% 52% 61% 66% 74% 75%
77% CustomerRetention/Loyalty CustomerAdquisition BrandAwareness
Engagement WebsiteTrac LeadGeneration Sales ThoughtLeadership
LeadManagment/Nurturing % of B2Crespondents whocitethe goalasa
priority ORGANIZATIONALGOALSFORB2CMARKETING
DELIOSOLVESTHEB2CSECTORSBIGGESTCONCERNS 5.
Itqualiesleadstoimprovetheirchancesofbecomingsales.
Itreachestheleadwiththemostrelevantmessagesaccordingtotheirbehaviour.
Whattheleadneeds,notwhatweguretheleadneeds.
Itreachestheleadjustinthemomenttheleadneedsit,respondingatoncetoeach
leadactionsotheleadisstillhot.
Itadaptstothedierentmediatheleadusesdaily(phonecall,SMStexts,email).
NoleadgoesNoleadgoesunattended.
Itintegratesmarketingactivities(acquiremoreleads)andsalesactivities(selling)ina
singletoolbothcanuse. DELIOSADN 6. WHATISDELIOLEADMANAGEMENT?
TRACKING LEAD MANAGMENT ANALYTICS AUTOMATION
Measuresallresultsinrealtime. Fromtherstclicktosales
conversionintheCallCenter. Itaddslabelstoeachleadsoitcan
betreatedinauniqueway. Itmanagesallyourleadsina
personalizedway,inasecure andautomatedmanner.
ItprovidestheCallCenter withtheinteractiontools
neededtocreatebuying commitment. Multichannelresultanalysis
fromasingleplatform. Itautomatesthe managementofallyoursales
opportunitiesinanecient waybycreatingows 7.
WithDeliospersonalizedlabels,Lead Scoring,ycansegmentandmanage
myleadsinacustomizedway Delioallowsmetoloadleaddatabases
WithDeliosautomatedowsIcankeep ongettingintouchwithallthoseleads
whodidnotbuy(LeadNurturing) DeliosTrackinggivesmeaclearview
ofmyactions WithDelioLiveHelpToolIintegrate
MarketingandSalesinaqualiedand directmanner WITHDELIO...
SELLMORE,SELLBETTER DELIOISTOTALLYALIGNEDWITHTHENEEDS OFAB2CCLIENT
8. TRYNOTTOCANNIBALIZEDIRECTON-SITESALES.
AVOIDINCREASINGCALLCENTERCOSTSWITHPOORLYQUALIFIEDLEADS.
AUTOMATEACTIONSFOREACHLEADWHODIDNOTBUYINITIALLY.
TRACKALLINBOUNDACTIONSSOWECANPLANSUCCESSFULLY.
ALLTOOLSMUSTBEFLEXIBLEANDSCALABLE. SOMECONCLUSIONS 9.
visitusatwww.delio-lm.com SellMore,SellBetter
