The ProcessFrom All Angles

Is it...

Impactful? Emotional? Clear in Meaning?

Design is an important aspect of not only

media, but all areas. Besides attracting audiences

and influencing consumers, design can make a store

front inviting and an interior cozy. It can make a pre-

sentation memorable or a help wanted ad enticing.

Even if you don’t use design for traditional routes

related to Editing and Writing in Media, it is a useful

skill to have and apply to all areas.

Having an eye for design and a knowl-

edge of its power is an invaluable skill to have in

addition to media related editing and writing skills.

Design can impact the effectiveness of any material that

has an audience, whether it is a newsletter, website, ad,

etc. Effective design share a message or entice a con-

sumer by encouraging them to absorb the information.

Impactful An effective design must be impactful to the audience.

Today’s audience is so inundated by advertisements and

campaigns vying for their attention that a design that

does not impact the audience enough to stand out is

easily glazed over, ignored, or quickly forgotten.

Emotional For an ad to cause a connection with the audience,

it should be emotionally involved. This can be accom-

plished with colors that promote different moods, photos

that draw an emotional reaction, or attention grabbing

text with a meaning that plays on emotion.

Clear in Meaning

Without a clear meaning a design, no matter how visually

pleasing, is meaningless. The design should have a clear

relation to the text, and function. The idea is to cause the

audience to take a second look and absorb its meaning.

”The EWM track provides students with a wonderful

opportunity to explore and create innovative media...

For topics ranging from online publishing to television

narrative, ideas about media and storytelling can help

ground your analysis.” --Dr. Leigh Edwards, Media Studies

Be a LeaderA designer uses hierarchy in print to guide the audience to read or view areas of a campaign in the order the designer intended. This technique allows the designer to design around the pieces of the campaign that are important, in hierarchical order. This is often ac-complished by contrast and size of healines, text, and photos. The reader ’s eye is instinc-tually drawn to certain features.

To examine your design’s effect on the user, blur out and desaturate your campaign and examine

yours and other readers’ order of viewing.

Perfection is

achieved, not when

there is nothing more

to add, but when there is

nothing left to take away.-Jarod Kintz .

Cool Colors

to imagine, create, and develop material with consideration of functionality and

aesthetic based on a idea and following a productive process

for a specific purpose and audience..

Cool colors typically appeal to older teenagers and adults. They convey sphistication and

emotional depth.

Blue promotes calmness, honesty, peace, cleanliness, kindness, truth, devotion, and

lightness. Philadelphia Cream Cheese often uses blue in its print ads for its

light cream cheese to emphasize the lightness.

Green indicates balance, understanding, acceptance, nature,

and social awareness. It is often used by programs, such

as yoga, that promote balance, harmony and a

closeness to nature. Violet associates intuition, imag-

ination, meditation, and

artistic and intellec-

tual qualities.

DESIGNDESIGN

Editin

g &

Writi

ng in

Med

ia

“The

Edi

ting,

Writi

ng, a

nd M

edia

trac

k

re-c

once

ives t

he E

nglish

maj

or fo

r the

21st

cent

ury.

It sti

ll pre

serv

es th

e tra

-

ditio

nal c

ore

of E

nglish

, the

cre

atio

n

and

inter

pret

atio

n of

texts

, by

com-

binin

g pr

actic

e in

writin

g an

d ed

iting

with

the

study

of c

ultur

al h

istor

y an

d

critic

ism. H

owev

er, it

tran

sform

s bot

h

writin

g pr

actic

e an

d cr

itical

stud

y to

confr

ont t

he n

ew c

halle

nges

of d

igita

l

tech

nolo

gy, v

isual

cult

ure,

and

the

Inter

net. T

he E

WM

maj

or is

aim

ed a

t

stude

nts w

ith c

aree

r inte

rests

in w

riting

,

publ

ishing

, and

ele

ctro

nic m

edia

but

Neu

tral C

olo

rs

Mak

e Fo

llowe

rs

Color ConsiderationW

arm

Col

ors

Drawing a reader, or a consumer, in wrapped up in the principle of attrac-tion. While most people know better than to use brown in a house cleaner advertisement, not everyone takes the time to consider what colors portray both consciously and subconsiously, and how colors can help to attract the right audience. Bright colorful advertisements, or newsletter designs, will attract children and children’s parents, while cool, luxiurious, and clean

colors, especially neutral, appeal to a more refined, adult audience.

Color consideration is important not just in print ads and reading materials but in media, social networking, in-

terior design, signage, decor, and all design. Choosing the right colors can make or

break a campaign of any kind.

Editing and Writing in Media

Design DefinedThe Process

From All Angles

Color Consideration

Cool ColorsWarm Colors

Neutral Colors

Be a Leader

Make Followers

but w

ho w

ant m

ore

than

just

a jo

b

editin

g a

corp

orat

e ne

wsle

tter o

r

comp

osing

jack

et c

opy

for c

ook-

book

s. Th

e EW

M tr

ack a

ims t

o pr

e-

pare

stud

ents

for le

ader

ship

role

s in

21st

cent

ury

cultu

re, w

heth

er a

s int

el-

lect

uals

pursu

ing a

dvan

ced

degr

ees

in bo

ok h

istor

y, rhe

toric

, and

criti

cal

theo

ry o

r as t

ech-

savv

y pr

ofes

siona

ls

equip

ped

with

edi

toria

l exp

ertis

e an

d

writin

g sk

ill. EW

M is

not

just

a de

gree

: It

is a

visio

n of

the

futur

e of

texts

.”

-Fro

m Th

e En

glish

Dep

artm

ent a

t FSU

Inside...

“Simp

le is g

ood.”

War

m co

lors

are

ofte

n us

ed in

fami

ly-or

ient

ated

cam

-

paig

ns to

esta

blish

a war

mth a

nd co

zines

s, and

also

in ca

m-

paig

ns w

hich a

ttemp

t to

roma

ntic

ize p

rodu

cts o

r idea

s.

Yello

w is

a po

pula

r col

or fo

r chil

dren

and

par

entin

g

camp

aign

s.. It c

onve

ys fu

n, hu

mor, li

ght h

earte

dnes

s, in-

telle

ct, a

nd cr

eativ

ity. Y

ello

w is s

aid

to p

sych

olog

ical

ly

stimu

late

the

brai

n to

use

logi

c; ho

weve

r, it s

hould

be

note

d ye

llow

gene

rally

doe

s no

t app

eal t

o me

n.

Ora

nge

conv

eys

crea

tivity

, pr

oduc

tivity

, en

-

thus

iasm

, and

emo

tiona

l exp

ressi

on. M

any

offic

es, h

otel

s, an

d ga

llerie

s use

ora

nge

in

thei

r inte

rior d

esig

n. O

rang

e ca

n at

tract

a cr

eativ

e au

dien

ce in

cam

paig

ns.

Red

is mo

st fre

quen

tly us

ed to

ro-

mant

isize

camp

aign

s by

con

-

veyin

g pa

ssion

, love

, vita

lity,

and

spon

tane

ity.

It ca

n

also

be

used

to c

all a

t-

tent

ion

to i

mpor

tant

deta

ils or

dan

gers.

Neu

tral c

olo

rs co

nver

y so

phi

stic

atio

n in

so

me

situa

tions

, a

nd p

lain

ness

in o

ther

s. T

hey

can

be

ap

pro

pria

te fo

r o

ffice

mem

ors

and

hig

h cl

ass

ad

verti

sem

ents

.

Bla

ck c

onv

eys

excl

usiv

ity, m

ystiq

ue, d

ram

a, i

nten

sity,

sexin

ess,

and

co

mp

lexit

y. A

mer

ica

n Ex

pre

ss fa

mo

usly

ma

kes

thei

r b

lack

ca

rds

ava

ilab

le o

nly

to th

eir b

est c

usto

mer

s w

ith

the

hig

hest

cre

dit

ther

eby

esta

blis

hing

exc

lusiv

ity.

Whi

te c

onv

eys

clea

lines

s, p

urity

, ca

lmne

ss,

and

sim

plic

ity, P

rod

uct c

ata

log

ues

ofte

n us

e w

hite

wa

lls, fl

oo

rs,

and

furn

iture

to k

eep

the

ba

ckg

roun

d s

imp

le

and

sho

wca

se

pro

duc

ts.

The

epito

me o

f lea

ding

con

sume

rs th

roug

h int

erac

tivity

is t

he u

se o

f

soci

al m

edia

. Eng

aging

pot

entia

l con

sume

rs th

roug

h so

cial

med

ia

initia

tes

the

age

old

idea

of w

ord

of m

outh

, but

in a

n ins

tane

ous,

far-r

each

ing w

ay. D

esig

ning

and

maint

ainin

g so

cial

med

ia p

ages

can

be t

he k

ey t

o bo

th a

ttrac

ting

and

maint

ainin

g co

nsum

ers.

Desig

ning

with

bra

nding

con

nect

s eve

ryth

ing. P

eopl

e do

n’t b

uy

thing

s, th

ey b

uy th

e ex

perie

nces

and

emo

tions

per

cept

ion-

ally

conn

ecte

d to

the

bran

ding

of t

he p

rodu

ct. F

or

exam

ple,

con

sume

rs do

n’t b

uy a

pup

py, t

hey

buy

the

idea

of c

ompa

nions

hip a

nd

love

. Man

y br

ands

hav

e pr

o-

mote

d a

lifesty

le a

nd

gaine

d life

time

custo

mers.

A T

F L

O R

I D

A

S T

A T

E U

N I

V E

R S

I T Y

“-Jim H

enso

n