Design Sprint for Inceptions
WELCOME
Ds
Gastón Valle@gastonvalle
Silvia Calvet@silviacalvet
Tell us about your super powers!
5min
Interaction Designer
Visual Designer
Operations Product Owner
Tech Lead
Tech LeadiOS Dev
Android Dev
Product Owner
Services Dev.
Designer
Client
vs.
Stakeholder
Expectations
+ create your Deck+ Q&A
Intro
Inception & DS Inceptions
Design Sprints
What is anINCEPTION?
#Inception
¿How do we start a new project?
With a powerful expectation-setting tool that will help us to make sure you get the right people on your bus and that it’s headed in the right direction long before the first line of code ever gets written.
“The assumption of consensus where none exists is what kills most projects”
Jonathan Rasmusson
The two main objectives are to understand the WHY behind the project and the HOW to make it real.This set of activities force you to ask the right (and tough) questions before starting that we usually avoid or miss.
DURATION: 2 days to 2 weeksPARTICIPANTS: anyone directly involvedSUCCESS CRITERIA: we are ready to start!OUTPUT: Living artefact
#Inception Deck
WhyHow
Jonathan Rasmusson
Why are we here?
This is a quick reminder about why we are here, who our customers are, and why we decided to do this project in the first place
Create an Elevator Pitch
If we had thirty seconds and two sentences to describe our project, what would we say?
Design a product box
If we were flipping through a magazine and we saw an advertisement for our product or service, what would it say, and, more importantly, would we buy it?
Create a NOT list
It’s pretty clear what we want to do on this project. Let’s be even clearer and show what we are not doing.
Meet your neighbours
Our project community is always bigger than we think. Why don’t we invite them over for coffee and introduce ourselves?
Show the solution
Let’s draw the high-level blueprints of the technical architecture to make sure we are all thinking of the same thing
Ask what keeps us up at night
Some of the things that happen on projects are downright scary. But talking about them, and what we can do to avoid them, can make them less scary
Size it up
Is this thing a three-, six-, or nine-month project?
Be clear on what’s going to give
Projects have levers like time, scope, budget, and quality.What’s most and least important for this project at this time?
Show what it’s going to take
How long is it going to take? How much will it cost? And what kind of team are we going to need to pull this off?
What is aDESIGN SPRINT?
LogotypeAGILE TRANSFORMATION – AGILE PRACTICE LOGOTYPE
Design sprints are a framework for teams to solve and test design problems in a short time period.
DS are an structured brainstorm based on Design Thinking and Agile development.
Traditional ApproachThis is the traditional appraoch of developement.
IDEA 1
2
4
BUILD
LAUNCH
LEARN
3
DesignSprint
The sprint give teams a shortcut to learning without
building and launching.
IDEA 1
2
4
BUILD
LAUNCH
LEARN
3
Design Sprint 1 to 5Days
Planning FollowupUNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE
Design Sprint
Ds
The Challenge
§ What will solve this challenge?
§ For whom we are designing a solution?
§ Why it is important?
(We will come back to this later)
What is our goal for today?
The Challenge
Chic Vitoria hotel
https://www.flickr.com/photos/lisabrideau/9464109485
PO(Gerente)
Marketing RRPP
Recepción Clientehospedado
Tecnología
DEFINEStakeholders map
PersonaUser statements
User JourneyDesign principlesChallenge Review
Agenda
PROTOTYPEStoryboard
Split in teamsPrototype
And plan test
UNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE
UNDERSTANDProject map
Lightning talksHow might weUser interviews
DIVERGESolution sketch
Crazy 8Present ideas
Crazy 1 Presentación de idea
DECIDEZen dot voting
DecisionDecision matrix
VALIDATEUsability test
Stakeholders reviewTechnical feasability
The Challenge
Chic Vitoria hotel
We want to improve our guests experience by offering them customization services to improve their comfortability, so they can relax, unwind, and enjoy exquisite gastronomic experiences. This new service need to be launched in less than 3 months.
The Challenge
• It offers a modern space with personality. • High level of comfort • Custom rooms
• For business travelers• Couples on romantic getaways• Few for families with kids
• Market restaurant very well-valued in the city• Services:
• SPA & Health• Sports • City activities
Some complaints:• Nice rooms but still can’t rest well
Success metricRaising online rating (from 7.1 to over 8)
https://www.flickr.com/photos/lisabrideau/9464109485
You can open the envelope
NOW
Bienvenidos & COFFEE
INTROIntro a la Design Sprint
DESIGN CHALLENGE El reto
COMPRENDERLightning talks (5 min cada)● PO- Director● Recepción● Marketing● Tecnologia● Cliente
DEFINIRMapa de Stakeholders ( min)Persona (2 min)User statements (10 min)User Flows - create & discuss (7 min)Design principles (10 min)Revisión del challenge (5 min)
La AgendaDIVERGERIntroCrazy 8 (5 min)Presentación de ideas (5 min)Crazy 1 (5 min)Presentación de idea (15 min)
DECIDIRZen dot voting (1min)Decisión (1 min)
PROTOTYPERevisión de lo que hemos hechoIntro prototipadoDivisión de equipos Prototipado &show solution (10 min)
VALIDARIntro al test con usuarios Test con usuarios
Gracias! (y siguientes pasos)
This workshop summarizes the spirit of what is
and what is lived in a DS.
We encourage you to run an authentic
DS.
Understand
Lightening TalksHMW
Not today
#HMW
How might we?
assumes solutions
may exist
Creative confidence
says we might not
have solutions, but
let's try
Freedom to share
is all about finding creative
solutions together
Build on the ideas of others
Technology
PO(Manager)
Guest
Reception
Marketing RRPP
- Guests ask for recommendations.- No places when a booking a service.- We keep track of all requests in an excel.- Some customers asked for a pillow menu- One business traveler asked for a specific type
of mattress to rest better
- The website shows the beauty of the building and rooms (Booking is available on the website)
- Guest surveys has 40% participation- 68% showed interest in a Pillow Menu
- Reception requests logs show problems on services reservation
- Considering new App to automate ‘conceirge’ services.
- In the city for professional reasons (attending a conference –CAS-)
- Want a comfortable room to make sure you can rest well (lots of energy needed for the CAS)
- Sleeping well is really important- Will stay few more days after the conference to
enjoy the city
- Good reviews in general, but some incidents have push the score down
- Comfortable rooms, restaurant and location are the strongest points
- Incidents for not being able to enjoy services due to overbooking (most with external partners)
- Recent decision to buy different pillows and have a pillow menu
- The website is a customized CMS, easy to change
- We have template for new forms to reserve services or buying
- Currently considering an App for guests that is customizable
#Lightening talks
Define
Stakeholders mapPersonaUser statementsUser JourneyDesign principlesChallenge Review
#Stakeholders map
Products and services often have multiple types of people they are designed for. The stakeholder map lists all the possible people concerned in a situation.
>This will help to select for whom we will be designing the solution.
OutsideTravel agentsEvents agenciesHotel Providers
HotelReceptionistConciergeHousekeepingWaiter / waitressEntertainersBaby sitters
UsuariosHotel GuestsVistisRestaurants guestsLocal companies
Example for Chic Vitoria
#PersonasBio● He is the commercial director of a leading
national company. ● Carlos spends 3 to 5 days away from home,
on business trips.● Although he travels, it costs him to sleep
outside his home.● He runs 10km first thing in the morning.
Goals at the hotel● Easy and relaxed dinner● Sleep● Shower and enjoy a good breakfast.
Frustrations1. The company’s agency is in charge of
booking the hotel,2. Sometimes he arrives late to hotel because
work dinner.
Carlos Age: 35People are archetypes of users - a
kind of ' collage '. This means they are not real people, but they are based on reality (research) .
They are a tool that helps us focus on designing something for a type of behavior , instead of falling into the trap of designing for all.
https://www.flickr.com/photos/proimos/5865628122
#PersonasHistoria● Casada hace 11 años y con 2 hijos (5 y 9años).● Busca escapadas con encanto no sólo para poder
compartir buenos momentos con su familia, sino para disfrutar de momentos especiales con su marido.
● Es abogado, y tiene jornada larga y agotadora.
Actividades en el Hotel● Puntualmente cena en el hotel. ● Dormir● Desayuno en familia● Servicio de canguro
Comportamientos clave
1. Planea con mucha ilusión las escapadas, busca sitios con encanto y servicios para desconectar de su intensa rutina,
2. Reserva por adelantado servicios para su estancia..
Marta42 añosPeople are archetypes of users - a
kind of ' collage '. This means they are not real people, but they are based on reality (research) .
They are a tool that helps us focus on designing something for a type of behavior , instead of falling into the trap of designing for all.s
___________ is __________________________
that needs a way to ________________________
_________________________________________
becaue they value __________________________
_________________________________________
#User statement
Create the user statement
[needs]
5min
[name] [characteristics]
[insight]
___________ is __________________________
that needs a way to ________________________
_________________________________________
becaue they value __________________________
_________________________________________
#User statement
Create the user statement
5min
5 minWrite theUser statement
#User journey
Identify 5-7 key moments. Start with discovery & goal.
Remember, keep your specific user in mind.
Let's talk about details, but let's not talk interface!
#User journeyChoose
dateBook hotel Pack Hotel
Check inEnter the
room
Ejemplo - Viajar al Boutique hotel
5min
Changesin
bookings
Book services Travel Rate
serviceCheck
out
Book tripfor an
employee
? ? ?
Identify 5-7 key moments. Start with discovery & goal.
Remember, keep your specific user in mind.
Let's talk about details, but let's not talk interface!
5minDraw theUser Journey
Not today
#Design Principles
What are the 3 words you would like to listen to your users when describing the product you're creating now?
§ 1 principle (1 post it) / 3 min
§ Share and sort / 7 min
5min
#Refine the Challenge
Based on what we've seen so far, Let’s refine the challenge that we had established .
We will design _____________________________
To improve the experience of _________________
_________________________________________
Because they value _________________________
_________________________________________
[what]
[whom]
[why]
5min
#Refine the Challenge
Based on what we've seen so far, Let’s refine the challenge that we had established .
We will design _____________________________
To improve the experience of _________________
_________________________________________
Because they value _________________________
_________________________________________
A FORM TO CUSTOMIZE
BUSINESS TRAVELLERS
A GOOD NIGHT SLEEP AND WAKE UP RESTED
Diverge
Solution sketchCrazy 8Present ideas Crazy 1 Presentación de idea
#Quality < Quantity
The best way to find good ideas is to have lots of ideas
#Headlines
< 6 wordsYou don’t need to write everything
#Text < Images
It is easier to communicatewith Images
Una casa <
#Big Ideas
Be brave and spontaneous: we are exploring the impossible (later we will use the scissors…. )
#Crazy 8 in 5
The idea is to draw 8 offers ideas in 5 minutes
Needless detailsIt needs QUANTITY!!
05min
5 minLet’s Draw!
#Crazy 8
Share your solutions!
05min
#No but, < Yes, and
Build on ideas from others
Not today
#Crazy 1 in 5
Now, create 1 Big idea!,With all the details
05min
Not today
#Crazy 1 in 5
Share your solutions!
05min
Decide
Zen dot votingDecisiónDecision matrix
#Vote
Silence!
2min
2 minZen dot voting
Not today
#Review
Now we can talk.
We want to reach the best idea, and decide which will be prototyped.
10 min10min
Prototype
StoryboardSplit in teamsPrototypeAnd plan test
Not today
§ Mockup
§ Demo
§ Video
§ InVision
#Intro to Prototyping
3 teams
• Show solution – (IT)• MKT – PO –Prototype• Designer –plan test
Validate
Usability testStakeholders reviewTechnical feasability
Not today
§ Open questions
§ Listening and observe
§ Don’t try to defender or respond to comments, you’ll decide your solution later
§ Roll with the punches
§ Keep your interviewee on track
#User Testing
Is time to share your work with users!
Yujuuu!Great work!
§ How to understand and define our challenge , and for whom we design our solution sharing internal knowledge we have about the business , technology , user and market
§ How diverged in a balanced way and have incredible ideas that can solve real problems
§ How to decide which idea we pursue and prototyped
§ How to test and validate these ideas with users and within the organization
What we have learnt?
1.
2.
3.
4.
#References
SPRINTSolve Big problems and test new ideas in just five days.http://www.gv.com/sprint/
How design sprints are flexing for success - Google I/O 2016https://www.youtube.com/watch?v=awKVQUcku4A
Design SprintDevelopers Relations sitehttps://developers.google.com/design-sprint/
Not the end of the story…
DS vs INCEPTION
Inception Design SprintDuration 2 days to 2 weeks 1 to 5 days
Participants anyone directly involvedanyone directly involved
(Facilitator is a Design Sprint) Designers, Dev and Stakeholders)
Purpose Get all in the bus. Alignment. Collaboration, Speed, User validation.
Success Criteria Get ready to start Flexible. Defined in advance
Deliverables Living artefact Flexible. Defined in advance
Deck Flexible Deck 5 steps, from understand to validation.
When to use At the beginning At the beginning, and also iteratively. Ideal to improve ideas, releases and team work
Let’s look the activities
WHY WE ARE HERE
ELEVATOR PITCH
WHAT IS IT GOING TO TAKE
WHAT IS IT GOING TO GIVE
SIZE IT UPSHOW SOLUTION
MEET NEIGHBORS
UP AT NIGHTS
NOT LIST
PRODUCT BOX
X X X
Stakeholders mapPersona
User statementsUser Journey
Design principlesChallenge Review
StoryboardSplit in teams
PrototypeAnd plan test
UNDERSTAND DIVERGE PROTOTYPE VALIDATEDEFINE DECIDE
Project mapLightning talksHow might weUser interviews
Solution sketchCrazy 8
Present ideas Crazy 1
Presentación de idea
Zen dot votingDecisión
Decision matrix
Usability testStakeholders reviewTechnical feasability
Inception
Design Sprint
Our next inception
WHAT IS IT GOING TO
TAKE
SIZE IT UP
SHOW SOLUTIO
N
INCEPTION SPRINT 1
RESEARCH
§ DS are fast.
§ Make it outside of the office
§ Sugar and Coffee
§ No devices policy
§ 5-7 people (you can have guests on
schedule)
Tips & Tricks. Know your ecosystem. Set a good challenge.
§ Where are you: Agency or In house?
§ How the team is/will be
§ Time scale to develop & launch
§ How much clear is it what needs to
be done.
§ Do you have a challenge or issues?
Define your next Inception#myNextInception
Thankyou!
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