Download pdf - DICE BOARDS

_ Mitch Gibbons_ OUGD303_ FMP

Brief Eight: Dice Records

The BriefDesign the branding for Dice Records along with a seasonal set of CD releases.

RationaleType based branding & promotion for sub-cultures, focussing on identity within music, fashion & sport culture.

Target AudienceMale and females from the age of 16 - 35 who have a keen interest in either acoustic, rock, indie or electronic music and frequently attend live gigs and concerts.

BackgroundDice Records is a local Leeds based record label, specialising in finding up and coming talent within inie, rock, electronic and acoustic music. Hosting regular gigs and club nights and is now one of the main sponsors of Decoy club nights.

DeliverablesLogo designs for Dice Records along with a set of seasonal record releases.

01/06





The Logos These are the final logo designs for the label. The primary logo being the dice vector along with a straight up type application.

Primary LogoObviously reprsenting an actual dice, this has an alternative secondary mark which has no copy on, as when used on a small scale the ‘records’ becomes illegible. The Primary logo therefore being mostly for digital and large print jobs.

02/06

1. Primary Logo2. Secondary Logo3. Type Mark

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03/06

The Seasonal Records The second part of the brief, designing artwork for a range of seasonal CD releases.A compliation album for each of the 4 seasons, Spring, Summer, Autumn and Winter.

FormatWorking to a small budget, so the designs are for a simple sleeve format of 130 x130mm onto white card.





04/06

1. Spring Sounds2. Winter Works

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05/06

1. Autumn Audio 2. Summer Sessions

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1. Amazon.co.uk 2. Itunes Store

The ContextThe CD’s are to be sold online as shown above but also at Dice Records gigs and live events.

06/06