1. Introduction to the Course Digital & Social Media
Marketing Susan Fant www.susanfant.com / www.castlesandsllc.com
These Slides are for Educational Purposes Only The University of
Alabama Marketing Department MKT597: Digital & Social Media
Marketing Fall Semester 2013
2. The Internet
3. The Course A blend of history, theory, current events and
application. Focused on teaching you how to use digital and social
media marketing professionally for yourself and for
companies/organizations. Skill based on the goal of helping each
other find and secure internships and opportunities
post-school.
4. The Instructor: Susan Fant Instructor of Marketing and MSM
Corporate Director of Engagement and Digital / Social Media Owner,
Castle Sands LLC www.castlesandsllc.com Executive Director FERN
www.fernweb.org Masters: University of St Andrews (Scotland)
Managing in the Creative Industries Bachelors: Birmingham-Southern
College Business, Editor of The Hilltop News (Blending Art +
Business) Castle Sands
5. Whats the point of all of this? THE INTERNET IS DYNAMIC ITS
ALWAYS CHANGING (How you proactively foresee and respond to these
changes makes the real difference.)
6. Why Should Companies Care? Isnt Social Media Bad? YOU create
the Internet.* *(Okay, You didnt create itbut you create the
content and you view the content that makes the Internet. Companies
can take advantage of social media and digital marketing or miss
outor worse, mess it up). Product. Price. Place. Promotion.
Monitor, Amplify, Respond and Lead It all happens in this
space.
7. Thats 2.06 BILLION Views.a Khols commercial plays first
(right now). How does this make any sense? The top watched video on
YouTube of ALL time:
8. What does it mean? The earths population is 7.186 Billion
(Acording to the U.S. Census Bureau on 8/202014) That means 2.06
Billion+ people watched and rewatched this guy OR over 2/7 of the
worlds population watched him.
9. What Else Does it Mean Though? It means we can watch modern
history in action. Anytime.
10. It means small businesses and local artists have a chance
on the major playing field.
11. It means that an individual person can make a difference.
(and sing you a song, make some money, find a following, fall in
love, and create an active web show.)
12. It means we have a voice. A global voice.
13. Here is the Tech Generation (and its open to all ages)
Alexis Ohanian, Co-Founder Reddit L-R ModCloth Founder, Facebook
Founder, Pinterest Founders, Brit + Co Founder
14. We Have Opportunity The opportunity to be a tech founder.
to get a job. to satisfy a need. to report. to make a sneezing
panda video. (that brings joy to everyone who sees it) For
ourselves and for companies and organizations.
15. Beyond the Social Web Randy Komisar Stanford University
E-Corner Partner at Kleiner Perkins Caufield and Byers. Co- founder
of Claris Corporation. Served as CEO for LucasArts
Entertainment.
16. Social Media Isnt a Bubble Social media (and digital
marketing) is here to stay. People are an active part of the
internet right now. ATTENTION is the scarcest resource companies
must compete for 24 hours a day / 7 days a week. Its all about
Monitor, Amplify, Respond, and Lead. And companies must compete for
your attention with cat videos, vacation pictures on Facebook,
chatting with your best friend (and new best friends) over Skype,
Pinterest, YouTube, Reddit, LinkedIn -- ALL KINDS OF MEDIA,
MATERIALS, VIDEOS, and INTERACTION.
17. Test Your Internet Strategy Skills Whats the point of
Kermit the Frog participating in the ALS Ice Bucket Challenge
today?
https://www.youtube.com/watch?v=Mmax3yEZX58&list=UUB0ABGbdSggBXLF0UdN4d5A