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Company Presentation
Marketing First at a Glance
• A marketing and business development agency
• Taking a management view, not just providers
• A wide range of solutions for technology companies
• Specializing in international markets with a focus on
Western Europe and the US
The Team
An economist with over years of 15 business development & marketing experience.Worked in high tech and service providers (Yigal Arnon, Cukierman Investment House).Specializes in business development, web marketing, PR.
MA in English with over 10 years experience in marketing communications and business development.Worked in high tech (last position Marketing Manager at Applicure).Specializes in marketing strategy, marketing communications, advertising and campaigns.
Our Services
• Strategy & positioning• Marketing plans• Exhibitions &
launches• Web marketing• PR, advertising• Collateral &
copywriting
MarketingBusiness
Development
• Roadshows• Recruiting partners• Developing relations
with eco-system • Key customers
GamaSec
Challenge• Create a corporate identity that reflects the quality of the solution
in a crowded market
Background• Innovative web security company
Strategy• Position the company as innovative with a strong leadership in web
security and cutting edge solutions• Simplify all the messages to streamline the essence of the company and
technology
Results• Successful launch of new web site and marketing materials• Increased number of inquiries from potential customers and partners
GamaSec Home Page
GamaSec Inner Page
Mer Group
Challenge• Provide Marcom outsourcing services to various companies in the group
Background• Mer Group is a holdings company (TASE:MER) focusing on security, telecom
and cleantech
Strategy• Work in close cooperation with the Group’s marketing department and
daughter companies.• Develop marketing materials in line with the Group’s brand and positioning.
Services• Marketing First has been supplying the Mer Group with event production,
collateral production, copywriting and translation services since 2011.
Cleantech Division Profile
Otonomic
Challenge• Ongoing marketing support independently or in cooperation with internal
Marketing Manager
Background
• Creating websites out of Facebook pages for small businesses
Advantages• Flexible and immediately available marketing expertise• Strategic outlook coupled with hands-on experience
Services• Participation in strategic planning processes, from business plan to branding• Ongoing marketing services, including planning, creative, PR, copywriting,
project management and more.
Otonomic PR
Fibernet
Challenge• Provide copywriting services supporting the company’s expansion
into international markets
Background• Leading manufacturer of fiber optics equipment
Strategy• Focus, update and unify company messaging • Emphasize Fibernet’s unique offering for different industries
Results• Successful launch of new web site
Fibernet Website
bSolar
Challenge• Create clear differentiation and explain new product
Background• Launching innovative double-sided solar cells
Strategy• Position product launch as revolution• Big launch at Europe’s largest solar exhibitions with PR support
Results• Successful launch – recruited new partners, starting new projects• Enthusiastic media response
bSolar Collateral & PR
TourPal
Challenge• Create strategic partnership
Background• Business development for tourism app
Strategy• Leverage existing contacts to reach relevant companies• Identify key role players within the industry and specific companies
Results• Negotiating for long-term cooperation with one of the biggest players
in the tourist guides market.
Idomoo
Challenge• Reach relevant partners and key customers within a short time-frame
Background• Roadshow in France for video technology company
Strategy• Leverage existing contacts to reach relevant companies• Identify key role players within the industry and specific companies
Results• Successful roadshow – new technology enthusiastically received• Company received offer for project estimated at €100,000
