Digital Marketing
Introduction to Digital Media Marketing
Presented by Mohammed Azharuddin
About Me
Mohammed Azharuddin, Btech
Adwords Certified Professional
8+ Yrs in Web Technologies
What is the Agenda ?
What is Digital Marketing ?
Why use Digital Marketing ?
Search Engine Optimization
Paid Marketing
Social Media Marketing
Email Marketing
ORM
Digital Analytics
What is Digital Marketing ?
• Digital marketing is marketing that makes use of
electronic devices like desktops, laptops, phones and
tabs (New Emerging technologies like Google Glass)
• Digital marketing can be achieved using Emails,
Websites and Apps.
Why Digital Marketing ?
Digital Marketing
SEO
SEM
SMODA
EM
ORM
Search Engine Optimization
• SEO is a process to achieve top ranks on organic search
results (Free Results)
• Every user do research on search engines before making any
decision of purchasing or buying a product.
• Search engines ranks a website based on various factors.
Search Engine Marketing
• Marketing method to achieve top positions on paid
results by bidding for keywords.
• Advertising on external websites
Social Media Marketing
Generating the visitors and increasing the brand awareness using Social Networks
Major networks to target
Facebook Pinterest
Google + Youtube
Twitter Linkedin
Who can do the course ?
• Any graduate can take this course and start a career in digital marketing
• Business owners to improve leads to business with Digital
• No prerequisite for doing this course
Careers in Digital Marketing
• Digital marketing professionals salary will be between 10K to 20K+ based on various factors.
• Common Job Profiles– SEO Professional– Adwords Account Manager– PPC Marketer – Social Media Specialist– Digital Media Specialist– Web Analytics Specialist– Freelancer
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