Digital Marketing

Introduction to Digital Media Marketing

Presented by Mohammed Azharuddin

About Me

Mohammed Azharuddin, Btech

Adwords Certified Professional

8+ Yrs in Web Technologies

What is the Agenda ?

What is Digital Marketing ?

Why use Digital Marketing ?

Search Engine Optimization

Paid Marketing

Social Media Marketing

Email Marketing

ORM

Digital Analytics

What is Digital Marketing ?

• Digital marketing is marketing that makes use of

electronic devices like desktops, laptops, phones and

tabs (New Emerging technologies like Google Glass)

• Digital marketing can be achieved using Emails,

Websites and Apps.

Why Digital Marketing ?

Digital Marketing

SEO

SEM

SMODA

EM

ORM

Search Engine Optimization

• SEO is a process to achieve top ranks on organic search

results (Free Results)

• Every user do research on search engines before making any

decision of purchasing or buying a product.

• Search engines ranks a website based on various factors.

Search Engine Marketing

• Marketing method to achieve top positions on paid

results by bidding for keywords.

• Advertising on external websites

Social Media Marketing

Generating the visitors and increasing the brand awareness using Social Networks

Major networks to target

Facebook Pinterest

Google + Youtube

Twitter Linkedin

Who can do the course ?

• Any graduate can take this course and start a career in digital marketing

• Business owners to improve leads to business with Digital

• No prerequisite for doing this course

Careers in Digital Marketing

• Digital marketing professionals salary will be between 10K to 20K+ based on various factors.

• Common Job Profiles– SEO Professional– Adwords Account Manager– PPC Marketer – Social Media Specialist– Digital Media Specialist– Web Analytics Specialist– Freelancer

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