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Disintermediation

@SteveS1#BOLO2011


Disintermediation

What It IsHow to Prevent It


Disintermediation

“The removal of intermediaries in a supply

chain”


Disintermediation

1. Client replaces you with another agency

2. Client adds another agency to get a new service

3. Client abandons agencies to work directly with media providers


Disintermediation





Spider Charts are Just Wrong

Brand

“Digital”

Print

TVOOH“Social

Media”

Sales Promotion

Shopper Marketing

DR


Gigantic Venn Diagram

E-Commerce

TV

In-Store

Web

Shopper Marketing

Event Mktg

Mobile

Newspaper

Magazine

Radio

Social Media

WOM


Disintermediation









Preventing Disintermediation

• Disintermediation

• Be On the Look Out

• Find Specialists

• Do, Learn, Do






• Do, Learn, Do






• Do, Learn, Do






• Do, Learn, Do


Disintermediation

@SteveS1