Transcript
Page 1: Driving Revenue Growth with Visual Conversations

Introduction

Driving Revenue Growth with Visual Conversations

Thomas PiselloCEO & Founder

[email protected]@tpisellohttp://alinean.com

Michael ParkerCEO & Founder

[email protected]@streetsenzhttp://zamurai.com

Copyright © 2013 Alinean Inc. Zamurai Inc

Page 2: Driving Revenue Growth with Visual Conversations

What is the biggest sales challenge today?

10% 60%

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How Can You Best Communicate Value?

Memorable Engaging Justified

3 days later?

10%

65%

Visual Storytelling

Invited Back33% - No visual selling

72% - Embraced program

Introduced to Others36% - No visual selling

58% - Embraced program

95% - Require ROI

65% - Need Help

Mastering Technical Sales IDC

50% - Increased opportunity

Purdue Univ.

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How Does PowerPoint Help Address the Challenge?

1/3rd - fallen asleep

1 in 5 – rather go to dentist

Sources: Inc, ThinkOutsideTheSlide.com

Most decks about company & products74% read slides vs. having a conversation

• An endless• Set of bullets• Read monotone• And sure to produce• Lots of ZZzzzzs

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What other shortfalls does PowerPoint Have?

Hours creating & customizing decks

Linear vs. dynamic

Doesn’t capture the conversation

Customer Intelligence?

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What about traditional Whiteboards?

Value Quantification & Insights

Role / Vertical Based?

Leave Behind?

Adoption?

Drawing Skills?

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What if ….

Guided Value Storytelling

Insights + Financial Justification

Dynamic Whiteboarding

Usage + Customer Intelligence

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IDC

The ROI of Visual / value-focused selling?

50% increase in lead conversion rate

30% faster on-boarding time

Up to 30% shorter sales cycle

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Q&A

Thomas PiselloCEO & Founder

[email protected]@tpisellohttp://alinean.com

Michael ParkerCEO & Founder

[email protected]@streetsenzhttp://zamurai.com

"TELL ME AND I WILL FORGET. SHOW ME AND I MAY REMEMBER. INVOLVE ME AND I WILL UNDERSTAND” Confucius, 450 BC


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