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Snapchat in Numbers Features Brands are Using Snapchat Success Stories Influencers The Future of Snapchat
Snapchat
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Snapchat in Numbers• Fastest growing social app of
2014
• 100 million monthly active users
• 700 million photo Snaps per day
• 70% women / 30% men
• 71% under 25 years old
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Snapchat 101 Your Snapchats Make a Snapchat Your Friends on
SnapchatChat on Snapchat
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Features: MessagesOne-to-one conversation with fans
• Be human
• Personalize your snaps for fans
• Discounts and photo challenges
• Share exclusive content
• Partner with Snapchat influencers
• Be playful – have fun with the features like drawing
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Features: StoriesCreate a narrative with photos and videos, lasts for 24 hours
• Change “View my Story” settings from default “Friends” to “Everyone”
• Share exclusive, behind-the-scenes content
• Crowd-source Stories at events
• Mix branded content with UGC for an authentic feel
• Reveal discount codes
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Features: DiscoverA page dedicated to news stories from selected media channels
• Brands have a permanent place on the app
• Real-time – post relevant and timely content
• Use headlines to help tell the news story
• Only available to a small number of brands at the moment
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MTVVMA Nominations
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MTV used Snapchat to reveal the much-anticipated nominees for the 2014 VMAs
- While last year’s VMA nominees were
announced via Vine, MTV took to Snapchat to
announce the nominees for 2014 through eight
10-second videos- The VMAs introduced a brand new social
category – Best Lyric Video – which was
determined by social voting by fans and was
announced via Snapchat- In the 24 hours after the Snapchat
announcement, MTV’s followers grew by a
whopping 40%
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Taco BellValentine’s Day Campaign
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Taco Bell published a Valentine’s Day story filled with hilarious virtual cards
- One of the first major brands to take advantage
of the platform, Taco Bell’s Snapchat marketing
is consistently on the mark when it comes to
interacting with their millennial audience - Taco bell published its limited-time only
Valentine’s Day stories with detailed
instructions for personalizing and sending the
Snapchat cards - Taco Bell’s Nicholas Tran said Snapchat
followers are “crazy engaged.” When the brand
sends a Snap, 90 percent of friends who open a
message view it in its entirety (AdWeek).
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HeinekenHeineken House at Coachella
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To celebrate its 13th year as an official sponsor of Coachella, Heineken gave its fans “Heineken House”
- Commemorating a partnership that spans over
a decade, Heineken created a hub that allowed
fans to experience music, food and art
collaborations - After users connected to HeinekenSnapWho,
the beverage brand snapped image clues of
select artists set to perform at Heineken House - By replying back and guessing the right artist,
fans were then sent sneak peeks on when the
performance would take place
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Michael Platco Professional Snapchatter
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Platco is another famous Snapchatter known for his work on brands like MLS, The Voice and Marriott
- Another artist with incredible talent, Boston-
based Platco is known for his intricate artwork
for brands- He’s worked with everyone from Grubhub to
Pretty Little Liars to WaltDisneyWorld
- Snapchat handle: mplatco
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Shaun McBride Snapchat Viral Star
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Like other social networks, Snapchat was bound to produce celebrities
- Originally a snowboard sales rep, McBride rose
to fame for his amazing illustrations using
Snapchat- Brands like Disney and Taco Bell have
approached him to create branded content that
has that authentic Snapchat style that teens
respond to- Brands have paid up to $30,000 for advertising
deals with McBride and various other users
- Snapchat Handle: shonduras
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Evan Garber Snapchat Viral Star
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Hailing from the engineering field, 27 year old Garber makes a living from his Snapchat sponsorships
- Currently working with Shaun McBride on a
scripted Snapchat series called Snapper Hero
for AT&T, Garber’s art takes hours to complete - He saw companies struggling with how best to
use Snapchat and he had the vision “by
practicing to become a better Snapchat artist, I
could then come up more creative ways to work
with brands and companies to actually create
engaging, visually appealing pieces of content
that would set their story apart.” (
digitalmusicnews.com)
- Snapchat handle: emgarber