Transcript
Page 1: ECEW 2013 Sam Ellis - Using real-time customer feedback to drive Customer Experience

10/04/2023

Using real-time feedback to drive customer experience

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10/04/2023About me

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10/04/2023Large and visible titles

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10/04/2023Large and visible titles

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10/04/2023Large and visible titles

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10/04/2023Our ‘End User’ Loyalty Score – an NPS alternative

Extremely Poor

1 2 3 4 5 6 7 8 9Detractors Passives Promoters

EULS% of PROMOTERS

(6 to 9)=% of

DETRACTORS(1 to 4)

-

Outstanding

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10/04/2023Key lessons

» Measure what is accurate – and even then, IS it accurate??

» Free format comments are gold dust

» Make sense of it all

» Stop ANALYSIS PARALYSIS

» Automate to innovate – free up your minds

» Use the right measure but don’t keep changing it

» Immediate Change vs long term change

» Focus on Next Steps and Making Change Happen

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CHANGE: BUT NOT AS WE KNOW IT

‘There is no change unless there is behavioural change’ – Leandro Herrero

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10/04/2023USD Reports

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10/04/2023Scores

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10/04/2023Scores

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Ownership Do the right thing Fix things quickly

Make it easy! New ideas Innovate

Communicate Set expectations Meet expectations

Zero E-mail Best advice Business technologists

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10/04/2023Trends

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10/04/2023USD Reports

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10/04/2023Commentary

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10/04/2023CommentaryPAPER AEROPLANES: AN AMAZING COMMUNICATION TOOL

What are you taking away and leaving behind today?

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Thank youFor more information please contact:T+ 44 7891 [email protected]@experiencesam

Atos, the Atos logo, Atos Consulting, Atos Worldline, Atos Sphere, Atos Cloud and Atos WorldGrid are registered trademarks of Atos SA. June 2011

© 2011 Atos. Confidential information owned by Atos, to be used by the recipient only. This document, or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos.


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