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Energy & Utilities Overview Eduard Marfà, EMEA Portfolio Marketing
2014-5-20
Unrestricted © Siemens AG 2014 All rights reserved.
Page 2 Siemens PLM Software
Energy Industry Trends
Power Generation
Oil & Gas Fossil Renewables Nuclear Utilities Infrastructure
Reliably operate in environments with increasingly more extreme pressures and temperatures
Increase % gain in product efficiency to increase operator revenues and be a market differentiator
Be lighter, stronger and cheaper to achieve cost parity with traditional energy sources
Improve safety and self-regulation to help meet rapidly growing energy and regulatory demands
Enhance smart grid intelligence to improve reliability across a broad range of energy sources
Develop and execute more advanced designs to improve the structural integrity and increased architectural demands
2014-5-20
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Page 3 Siemens PLM Software
Owners & Operators
EPCs and AECs
Services and Equipment
Energy Industry Trends Interaction across segments enhanced with PLM
How do I make products and
services more efficient and
reliable?
How do I handle the increase
in product complexity and
regulatory standards?
How do I operate, evaluate
and modernize my assets to
leverage them beyond their
designed life?
2014-5-20
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Page 4 Siemens PLM Software
Energy Industry Trends Key PLM Trends and Challenges in Energy & Utilities
Globalization Complexity
Delivery Sustainability Project
Execution Hazardous Conditions
Equipment Reuse
Workforce Enablement
Emerging Markets
Sales and Service Networks
Production Agility
Industry Partnerships
Supply Chain Coordination
EtO & Modular Designs Rapid Change Technology
Innovation
Safety Environment Compliance Modernization
Energy Savings
2014-5-20
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Page 5 Siemens PLM Software
Energy Industry Solutions Great Performing Equipment Requires… Thousands of Great Decisions
MORE PEOPLE COLLABORATING...
SEARCHING FOR MORE INFORMATION...
MAKING COMPLEX PRODUCT DECISIONS...
WITH LESS TIME TO GET THEM RIGHT.
2014-5-20
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Page 6 Siemens PLM Software
Energy Industry Solutions Energy & Utilities Process Map
Project ClosureDecommissioningOrder Definition
Complete
Sales & Marketing
Equipment Technology DevelopmentCustomer Order
AcquisitionCustomer Order Entry & Plan Equipment Design & Manufacturing
Create Customer
Order Schedule
Create R&D Project
& Schedule
Virtually Design &
Simulate Equipment
Solutions
Define
Requirements
(Market, Technical,
Service, …)
Review and Approve
Equipment Design
Maintain Standard
Equipment Portfolio
& Part Classification
Failure Reporting &
Corrective Action
and Performance
Feedback
Procure /
Manufacture Parts
of New Designs
Assemble & Ship
Equipment
Components &
Tooling Kits
Operations & MaintenanceInstallation &
Commissioning
Customer
Order
Authorization
R&DCommissioning
& Certification
Project Management
EquipmentEngineering
Manufacturing & Supply Chain Management
Field Services
Test Physical
Performance
Validate Equipment
Design for Serviceability
Maintain Project
Schedule and
Change
Management
Close R&D Project
Validate Equipment
Design for
Manufacturability
Configure Customer
RequirementsCreate Quotation
Create Customer
Order
Site Analysis and
Planning / Estimate
Installation & Field
Services
Estimate
Procurement Costs
& Lead Times
Define
Requirements and
Estimate E-to-O
Components
Create Engineering
Order Structure
Estimate E-to-O
Project Scope, Time
& Cost
Decision:
Assemble-to-Order /
Engineer-to-Order
Issue Existing
Designs and Early
Designs for Long-
Lead Items
Procure /
Manufacture Parts
of Existing Design
Create Customer
Order Project
Define
Requirements
(Order, Technical,
Service, …)
Define Lead Times
Define / Simulate
Site Logistics
Create Engineering
Work Plans
Update Load Plan
Virtually Design &
Simulate New
Equipment
Solutions
Review and Approve New
Equipment Design
Validate New Equipment
Design for Installation
Validate New Equipment
Design for
Manufacturability
Maintain Standard
Equipment Portfolio
& Part Classification
Maintain Project
Schedule, Change
Management &
Reporting
Create
Decommissioning
Plan
Assemble, Install
and Inspect
Equipment
Update Unit
Configuration (As
Built)
Design and/or
Resolve Field
Issues
Conduct
Commissioning,
Certification & Client
Acceptance
Update Unit
Configuration (As
Installed)
Operate Equipment
Design and/or
Resolve Field
Issues
Maintain Equipment
& Monitor
Performance
Update Unit
Configuration (As
Maintained) and
Collect Performance
Data
Identify Equipment
Modernizations /
Performance
Enhancements
Create Quotation /
Receive Customer
Order
Operations
Update Installation
PlanUpdate Operations
& Maintenance Plan
Decommissioning
Close Customer
Project
Decommissioning
Order Structure
Validate Site
ConfigurationDecommission Site
Update Unit
Configuration (As
Decommissioned)
and Collect
Performance Data
Technical Publications,
Equipment Manuals and
Manufacturing & Service
Work Instructions
Rulestream
TeamcenterPrimavera Connector
Content Management
& CortonaTeamcenterWorkflows
TeamcenterRequirements
TeamcenterSchedule Manager
TeamcentereBOM
TeamcenterClassification SE, NX,
Nastran & Plant JT
Intosite
CAD/CAM
Teamcenter Projects
FMEA & Hazard &
Operability Study
(HAZOP)
Teamcenter MDL’s &
Document Transmittals
Assembly Planning
Issue New Designs
Reporting & Analytics
Mobility Teamcenter MRO
Assembly and
Construction Planning and
Simulation
Tecnomatix Jack / Virtual
Training
ERP Integration
RFQ & Vendor
Management
Supplier
Collaboration
JT
Test Physical
Performance
TeamcenterIssues, Change
& CAPA
TeamcenterChange
Management
Multi-CAD, Synchronous & Interoperability
FMEA, HAZOP and
Compliance
TeamcenterSystems
Engineering
TeamcentermBOM / BOP
TeamcenterCAPA
LMS
Business Perspective of their Processes Aligned to SPLM Solutions
2014-5-20
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Page 7 Siemens PLM Software
Energy Industry Solutions Solution Overlay
Project ClosureDecommissioningOrder Definition
Complete
Sales & Marketing
Equipment Technology DevelopmentCustomer Order
AcquisitionCustomer Order Entry & Plan Equipment Design & Manufacturing
Create Customer
Order Schedule
Create R&D Project
& Schedule
Virtually Design &
Simulate Equipment
Solutions
Define
Requirements
(Market, Technical,
Service, …)
Review and Approve
Equipment Design
Maintain Standard
Equipment Portfolio
& Part Classification
Failure Reporting &
Corrective Action
and Performance
Feedback
Procure /
Manufacture Parts
of New Designs
Assemble & Ship
Equipment
Components &
Tooling Kits
Operations & MaintenanceInstallation &
Commissioning
Customer
Order
Authorization
R&DCommissioning
& Certification
Project Management
EquipmentEngineering
Manufacturing & Supply Chain Management
Field Services
Test Physical
Performance
Validate Equipment
Design for Serviceability
Maintain Project
Schedule and
Change
Management
Close R&D Project
Validate Equipment
Design for
Manufacturability
Configure Customer
RequirementsCreate Quotation
Create Customer
Order
Site Analysis and
Planning / Estimate
Installation & Field
Services
Estimate
Procurement Costs
& Lead Times
Define
Requirements and
Estimate E-to-O
Components
Create Engineering
Order Structure
Estimate E-to-O
Project Scope, Time
& Cost
Decision:
Assemble-to-Order /
Engineer-to-Order
Issue Existing
Designs and Early
Designs for Long-
Lead Items
Procure /
Manufacture Parts
of Existing Design
Create Customer
Order Project
Define
Requirements
(Order, Technical,
Service, …)
Define Lead Times
Define / Simulate
Site Logistics
Create Engineering
Work Plans
Update Load Plan
Virtually Design &
Simulate New
Equipment
Solutions
Review and Approve New
Equipment Design
Validate New Equipment
Design for Installation
Validate New Equipment
Design for
Manufacturability
Maintain Standard
Equipment Portfolio
& Part Classification
Maintain Project
Schedule, Change
Management &
Reporting
Create
Decommissioning
Plan
Assemble, Install
and Inspect
Equipment
Update Unit
Configuration (As
Built)
Design and/or
Resolve Field
Issues
Conduct
Commissioning,
Certification & Client
Acceptance
Update Unit
Configuration (As
Installed)
Operate Equipment
Design and/or
Resolve Field
Issues
Maintain Equipment
& Monitor
Performance
Update Unit
Configuration (As
Maintained) and
Collect Performance
Data
Identify Equipment
Modernizations /
Performance
Enhancements
Create Quotation /
Receive Customer
Order
Operations
Update Installation
PlanUpdate Operations
& Maintenance Plan
Decommissioning
Close Customer
Project
Decommissioning
Order Structure
Validate Site
ConfigurationDecommission Site
Update Unit
Configuration (As
Decommissioned)
and Collect
Performance Data
Technical Publications,
Equipment Manuals and
Manufacturing & Service
Work Instructions
Rulestream
TeamcenterPrimavera Connector
Content Management
& CortonaTeamcenterWorkflows
TeamcenterRequirements
TeamcenterSchedule Manager
TeamcentereBOM
TeamcenterClassification SE, NX,
Nastran & Plant JT
Intosite
CAD/CAM
Teamcenter Projects
FMEA & Hazard &
Operability Study
(HAZOP)
Teamcenter MDL’s &
Document Transmittals
Assembly Planning
Issue New Designs
Reporting & Analytics
Mobility Teamcenter MRO
Assembly and
Construction Planning and
Simulation
Tecnomatix Jack / Virtual
Training
ERP Integration
RFQ & Vendor
Management
Supplier
Collaboration
JT
Test Physical
Performance
TeamcenterIssues, Change
& CAPA
TeamcenterChange
Management
Multi-CAD, Synchronous & Interoperability
FMEA, HAZOP and
Compliance
TeamcenterSystems
Engineering
TeamcentermBOM / BOP
TeamcenterCAPA
LMS
PLM as a Platform
Information and Process Management
Model-Centric Engineer-to-Order
Design
Virtual to Physical Construction and O&M
Capital Project Management
Manufacturing, Construction & Supply Chain
Integration
Visualization Security Workflow Product Structure
Document Collaboration Open Architecture Schedule Management Change Management
2014-5-20
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Page 8 Siemens PLM Software
Energy and Utilities Solution Pillars
Intelligently Integrated Information
HIGH-DEFINITION User Experience
Future-proof Architecture
Plant Design and Construction Equipment Design and Manufacturing
Capital Project Management Plant Operations and Maintenance
2014-5-20
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Page 9 Siemens PLM Software
Essentials for Excellence in Energy Key Message…
Energy and utilities companies should benefit from PLM solutions to deliver a single source of plant, product and
process information that manages the innovation lifecycle across all of its stages.
2014-5-20
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Page 10 Siemens PLM Software
Key Industry Challenges by Segment
Reliably operate in environments with increasingly more extreme pressures and temperatures
Increase % gain in product efficiency to increase operator revenues and be a market differentiator
Be lighter, stronger and cheaper to achieve cost parity with traditional energy sources
Improve safety and self-regulation to help meet rapidly growing energy demands
Enhance smart grid intelligence to improve reliability across a broad range of energy sources
Designs are becoming increasingly complex requiring more advanced tools to design and manufacture
Power Generation
Oil & Gas Fossil Renewables Nuclear Utilities Infrastructure
WPG
2014-5-20
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Page 11 Siemens PLM Software
Wind Turbine Industry Overview
• Growing energy demand, global warming, and CO2 emissions - Sustainable energy need of the hour
• Government policies fueling growth – Subsidies to continue • In recent years, the production of wind turbine systems has
enjoyed growth rates exceeding 25% over last 5 years
• Demand for increased generation drives increase in turbine size
• Competition among wind turbine OEMs is rapidly intensifying as growth extends to new regions, encouraging start-ups of new manufacturers
• Moving on 2 MW and above segment: Vestas and Enercon—
are aiming to protect their share of this market. However, multiple proven machines from Gamesa, Siemens , Suzlon/REpower, Alstom and others are providing buyers more options.
2014-5-20
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Page 12 Siemens PLM Software
Wind Power Trends
• Requirement to reduce blade weight, strong emphasis on the need for stronger and lighter materials, improved blade design, and more efficient processing.
• Wind is Intermittent and hence need for storage of excess energy produced in the form of • - Batteries • - Hydro Reservoirs • - Direct connection to HVDC Lines • - Connecting more farms to balance the instability and minimize the loss
• More OEMs Taking the Direct (Drive) Approach for Wind Turbines
• Development of modern wind technology can now be operated effectively at a wider range
of sites suitable to high as well as low wind speeds
• A new technology for using the wind’s power is being developed for densely populated cities where buildings are virtually stacked on top of one another. This new technology has been dubbed ‘urban turbines’.
2014-5-20
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Page 13 Siemens PLM Software
Wind Turbine Lifecycle
0-2 YRS 20 YRS 4-6 YRS
2014-5-20
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Page 14 Siemens PLM Software
Integrated Product Development
Design & Engineering
• Seamless flow of information
• Early analysis of designs
• Reduced manufacturing time and cost
• Increased re-use and adaption
• Continuous collaboration
2014-5-20
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Page 15 Siemens PLM Software
Connect the Manufacturing Team
Connect the TEAM with: • Automated manufacturing
• Process simulation
• Human safety
• Energy management
• Robotics simulation
• Real-time collaboration
• Multidisciplinary impact analysis
2014-5-20
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Page 16 Siemens PLM Software
Empower the SUPPLY CHAIN
• Common project schedules
• Resource visibility
• Process automation
• Managed deliverables
• Interoperable technologies
• Real-time dashboards ensure quality and reliability
2014-5-20
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Page 17 Siemens PLM Software
• Configuration based asset lifecycle management
• Structured O&M documentation
• Virtual maintenance manuals
• Safety procedures
• Closed loop to design
Ensure Quality and Reliability of Maintenance
2014-5-20
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Page 18 Siemens PLM Software
Key Industry Challenges by Segment
Reliably operate in environments with increasingly more extreme pressures and temperatures
Increase % gain in product efficiency to increase operator revenues and be a market differentiator
Be lighter, stronger and cheaper to achieve cost parity with traditional energy sources
Improve safety and self-regulation to help meet rapidly growing energy demands
Enhance smart grid intelligence to improve reliability across a broad range of energy sources
Designs are becoming increasingly complex requiring more advanced tools to design and manufacture
Power Generation
Oil & Gas Fossil Renewables Nuclear Utilities Infrastructure
O&G
2014-5-20
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Page 19 Siemens PLM Software
Oilfield Services & Equipment Trends Dynamic and Growing Industry
• Competition coming from new global reserve discoveries
• Design anywhere, deliver anywhere strategy
• 75% of global exploration and production is outsourced (Source: The Star)
Complex Global Delivery Models
• Increased demand for premium services (Source: WSJ)
• 15% CAGR O&G CAPEX growth in 2013 • Rise of small independent service
companies driving innovation
Innovation Driving Growth in Reserves
• HSE critical with increase in off-shore and more remote oil and gas sites
• Increased compliance and environmental regulations affecting delivery and cost
• Increasing complexity is making reliable delivery more complex
Need for Safer More Reliable Services
• Increasing equipment and system complexity drives steeper learning curves
• Real-time access to information needed for safe and reliable decision making
• Improved operations and maintenance procedures required for next generation
Demand for Knowledge Workers
2014-5-20
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Page 20 Siemens PLM Software
Intelligently Integrated Information for Energy & Utilities
Assess Project ROI
& Initiate Tender
Approve Basic Design
Order
Engineering
Equipment Design
Maintain Asset Information Repository Operate and Maintain
Maintain Asset
Owner Operator
Equipment Manufacturers
Installation & Commissioning
Approve Detailed Design
Monitor Project Progress & Risks
Equipment Centric Perspective
Manufacture & Ship to Site
Engineering Commissioning & Handover
Engineering, Procurement & Construction (EPC)
Procurement Front-end Engineering & Design (FEED)
Construction
Project Centric Perspective
Plant Centric Perspective
Submittals/ Data Exchange
Handover
2014-5-20
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Page 21 Siemens PLM Software
Alignment to solution pillars
Design and Manufacture of: • Oil & Gas Upstream
equipment
• Power Generation equipment (Nuclear, Turbines, Generators, Wind, Photovoltaic, Hydro, etc.)
• Transmission & Distribution equipment
Design and Construction of: • Oil & Gas rigs
• LNG piping
• Power plants
• Wind Farms
• Other facilities and utilities
Planning & Execution of: • Oil & Gas rigs
• LNG piping
• Power plants
• Infrastructure
• Other facilities and utilities
Operations & Maintenance of: • Oil & Gas Upstream
equipment
• Oil & Gas rigs
• LNG piping
• Power Generation equipment (Nuclear, Turbines, Generators, Wind, Photovoltaic, Hydro, etc.)
• Power plants
• Transmission & Distribution equipment
• Other facilities and utilities
Capital Project Management
Plant Design & Construction
Plant Operations & Maintenance
Discrete Product Design & Manufacturing
2014-5-20
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Page 22 Siemens PLM Software
Alignment to solution pillars
Capital Project Management
Plant Design & Construction
Plant Operations & Maintenance
Discrete Product Design & Manufacturing
Equipment Manufacturers
EPC’s & AEC’s
Owner / Operators
Valu
e D
river
s
• BOM-centric design • Integrated design to
manufacturing process • Global concurrent
engineering • Open & unified
architecture
• Data interoperability across 2D/3D design disciplines
• Design tools optimized to specific disciplines
• Supplier management and design collaboration
• Secure structured and unstructured document collaboration and tracking
• Schedule planning and execution linked to deliverables
• Mobility
• Efficient configuration data management
• Maintenance planning, documentation and training
• Mobility
2014-5-20
Unrestricted © Siemens AG 2014 All rights reserved.
Page 23 Siemens PLM Software
Key Industry Challenges by Segment
Reliably operate in environments with increasingly more extreme pressures and temperatures
Increase % gain in product efficiency to increase operator revenues and be a market differentiator
Be lighter, stronger and cheaper to achieve cost parity with traditional energy sources
Improve safety and self-regulation to help meet rapidly growing energy demands
Enhance smart grid intelligence to improve reliability across a broad range of energy sources
Designs are becoming increasingly complex requiring more advanced tools to design and manufacture
Power Generation
Oil & Gas Fossil Renewables Nuclear Utilities Infrastructure
AEC
2014-5-20
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Page 24 Siemens PLM Software
Key Industry Drivers
Predictability & Profitability • Accuracy of quote
• Reduce issues on site
• Schedule overruns
Client & stakeholder pressure • Government push
Available technology Benefits understood
2014-5-20
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Page 25 Siemens PLM Software
AEC Trends
By moving from on-site construction to manufacturing in a controlled factory environment, we can drive down costs while increasing quality
Pre-Fabrication
Economic pressures are forcing companies to work globally, increasing the demand for collaboration tools and driving the need for effective digital communication
Collaboration
Complex projects put more pressure on companies to perform. When ROI figures are often around two to five percent, cost overruns, delays and mistakes can result in financial loss
Complexity
2014-5-20
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Page 26 Siemens PLM Software
AEC Maturity
Requirements 2D tools Error prone Lacking information Ambiguous
Windows folder structures Excel Lack of revision control No traceability
Client Design company Specialist design agencies Contractors Suppliers Building occupier
Infrastructure 4D & 5D simulation Plant design Visualization
Lack of project definition Inadequate Data Management
Fragmented delivery organization Islands of excellence
2014-5-20
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Page 27 Siemens PLM Software
• Schedule deliverables • Transmittals • Collaboration • Change control • Handover
• Regulations • Customer requirements • Permits / Licenses • Documents • Analysis and simulation • Improved project definition
results in creation of more data
Adding value with PLM
Complexity Project and Process
Product Lifecycle Management for AEC
2014-5-20
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Page 28 Siemens PLM Software
Take-aways
Siemens PLM is committed to Energy The strong position of Siemens AG provides us with unrivalled access to industry information
Open Philosophy Our ‘open solutions’ approach enables the integration with other software tools – ERP, Program Management and Authoring
Support the entire lifecycle PLM has a role to play throughout the Energy industry lifecycle, from portfolio planning through to product decommissioning