ENGAGING CUSTOMERS From acquisition to subscription: improving the customer experience
@samchatwin
‘Content is king’
Bill Gates
ASOS moodboard example
A CLEAR PROPOSITION
A SINGLE BRAND EXPRESSION
JOIN THE CONVERSATION
WHERE ARE THEY COMING FROM?
VALUE AND SERVICE
‘their daily email newsletter of aggregated stories is worth the price of a subscription alone’
Source: econsultancy
TRUST THROUGH DESIGN
TRUST THROUGH SOCIAL PROOFING
The total number of mobile devices is set to number
2.6 billion by 2016
Source: Canalys estimates and forecast
On average we spend 119 minutes a day on our
mobile devices
Source: Mobile life report UK
By 2017, 87% of smart connected devices will be tablets and smartphones,
with PCs being 13%
Source: www.idc.com
37% of online sales in UK are now on mobile,
totalling £8bn in 2014
Source: IMRG.org
In Britain more than 100,000 mobile phones
are dropped down toilets every year
Source: BBC Radio 2 factoids
RESPONSIVE WEB DESIGN
91% of consumers check their email on their phone
at least once a day
Source: ExactTarget mobile behavior report
48% of emails are opened on mobile devices
Source: Quarterly email benchmark report (Q2 2014)
If an email doesn’t display correctly, 71.2% of users will delete it immediately
Source: BlueHornet consumer views of email marketing
THANKS
@samchatwin
QUESTIONS
@samchatwin