CHINESE MEDICAL HALL
HISTORY OF TRADESCHINESE MEDICAL HALL
Who’s the creator of Chinese Medicine ?
Shen NungName
Achievement Harvested and codified wild herbal
medicine
THE FATHER OF CHINESE MEDICINE
OccupationChinese Emperor
TRADITIONAL CHINESE MEDICINE HALL Provide one stop
traditional chinese medical treatment
Chinese Physician Chinese Medical Counter Provide herbs Identify patient’s medical
condition
MODERN CHINESE MEDICAL HALL
Provide medical treatment
Selling herbal soup sachets , desserts and teas
Selling western medicine and miscellaneous goods
DESCRIPTION OF BUSINESSES
HISTORYThe Beginning
Market needs, lack of medical center, job that mostly chinese do.
The Original Shop The current shop is just diagonal from the original shop which was destroyed
during WWII.
BRIEF DESCRIPTIONFounder
Lee Pak Fong
Opened in 1933 1988 (move after WWII)
Now Running 4th generation Lee Xi Wen
164B-C, Lebuh Campbell, 10100, Pulau Pinang,
Pulau Pinang, 10200, Malaysia
HISTORY The Beginning
His father started this business due to a strong interest in chinese medicine.
The Original Shop The shop was originally run with his two
brothers. Due to some conflict, the owner started his current shop which is
located just opposite the street.
BRIEF DESCRIPTIONFounder
Liew Xin
Opened in 1965
Now Running 2th generation: Keen Hing
Jalan Petaling City Centre, 50000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
COMPARATIVEANALYSIS
All competitors located at the same street [ Lebuh Campbell ]
Poh Aun Tong
Hai O Enterprise Berhad
Eu Yan Sang International Ltd.
COMPETITORS OF CHENG WOH MEDICAL HALL
COMPETITOR #1 POH AUN TONG
Established 1965
Products: Herbs & Services
Source: Local & Overseas
COMPETITOR #2 HAI O ENTERPRISE
Established 1975
Products: Medicines, Teas, Wines
Source : Manufacturer
COMPETITOR #3 EU YAN SANG
Established 1885
Products: Herbs, Medicines, Food, Supplements.
Source: Manufacturer
COMPETITORS OF KEEN HING ENTERPRISE
Kien Fatt Medical Store
Yong Fong Thai Sdn.Bhd.
Located at the busy walkway of Petaling StreetThese shop were very closed to each other.
COMPETITOR #1 KIEN FATT MEDICAL STORE
Established1967
Category: Traditional Chinese Pharmacy
Newly Renovated
COMPETITOR #2 YONG FONG THAI
Established1975
Category: Traditional Healthcare Therapy
Newly Renovated
COMPETITION STRATEGY #1 PRICING
COMPETITION STRATEGY #2 ADVERTISING
COMPETITION STRATEGY #3 SIGNATURE PRODUCT
COMPETITION STRATEGY #4 QUALITY OF SERVICES
OBSTACLES FACED BY NEW BUSINESS
Large Capital Professional Knowledge Reputation
SIMILARITIES
Main Products
Current Branches
Atmosphere
DIFFERENCE #1
History
DIFFERENCE #2
Location
DIFFERENCE #3
Workers
DIFFERENCE #4
Future plan
DIFFERENCE #5
Target Market
DIFFERENCE #6
Media
DIFFERENCE #7
Combating Competition
DIFFERENCE #8
Reason Of Starting The Business
DIFFERENCE #9
Product Source
DIFFERENCE #10
Annual Revenue
RECOMMENDATIONS
Limited choices of products.
CHENG WOH MEDICAL HALL Stagnant expansion of
branches
Sell various products Expansion
KEEN HING MEDICAL HALL
Limited services Weak Advertising
Product sources from China
Provide medical consultation
Advertise Get local products
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