Enrollment ManagementCampus Update
Chancellor’s Council October 3, 2007
Strategic Plan Update
2000 2005 2006 2007 2007 2008 2009 2010 2011
Total Enrollment 4626 5,602 5,858 6,167 6,000 6,150 6,300 6,425 6,550
Undergraduate Students 3698 4,313 4,515 4,753 4,610 4,675 4,730 4,770 4,800
Graduate Students 928 1,289 1,343 1,414 1,390 1,475 1,570 1,655 1,750
Freshmen Class 696 914 977 1,051 940 945 945 945 945
Transfer Class 210 314 266 276 280 290 300 310 320
American Indian/Alaskan Native 24 20 20 33 22 24 27 28 29
Asian-American 117 131 198 198 218 240 264 277 290
Black, Non-Hispanic 159 200 245 271 270 296 326 342 359
Hispanic-American 53 104 137 139 151 166 182 192 201
Total Female 1071 1224 1326 1,391 1450 1600 1765 1865 1965
Undergraduate Female 860 945 1016 1,052 1110 1210 1325 1390 1440
Graduate Female 211 279 310 339 340 390 440 475 525
Freshman Female 196 168 221 255 245 257 270 277 284
Transfer Female 45 91 70 74 75 80 85 90 96
On-campus 4393 5,101 5,389 5,649 5,460 5,570 5,655 5,735 5,825
Distance Education 233 501 469 518 540 580 645 690 725
Actual Goal
Grow overall enrollment to 6,550 by 2011 with diversity that reflects the State of Missouri and the global environment in which we compete. Increase the overall graduate enrollment to 1,750
Table 2.1
Fall Semester
Headcount
Enrollment UpdateFall 2007
» 33% increase over Fall 2000
» 1051 Freshmen
• Third Largest Class in UMR History
• 27.4 Ave ACT (upper 10% in nation)
» Housing near 100% capacity
» 87% Record retention rate for UM System
» Historic low in cancellations for non-payment (46)
» Undergraduate Discount Rate Back Below 29%!!
Enrollment Management Missionapproved: June 2001
The Division of Enrollment Management coordinates student enrollment services for the University, working collaboratively with the academic units, student affairs and administrative units to identify and implement processes to meet, and strive to exceed student/customer expectations and University goals.
»Research»Recruitment»Retention
Enrollment Management Division
Registrar Student Financial Assistance Admissions and Visitor Center New Student Programs (Orientation & IDs)
Student Diversity Programs Women’s Leadership Institute Center for Pre-College Programs
Enrollment Development TeamEDT
Admissions Registrar Financial Aid Campus Housing Student Activities Counseling Center Orientation Teacher Training
Director
Info Tech Institutional Research Women’s Programs Minority Programs International Affairs Cashier/Billing Pre-College Programs Reporting Services
Core Enrollment Management Performance Expectations
1. Managerial Philosophy: Follow the “Platinum Rule” Do unto others as you would prefer them to do unto you
1. Student Service Philosophy: Find ways to say “YES”
1. Operational Philosophy:Make data based decisions & do the basics better than everyone else
The Core Understandings of UMR Enrollment Management:
1. We exist to help and serve students the best we can
2. Be honest and positive at all times. Never feel pressure to make things up or answer questions you do not know the answers to. Feel free to say, “I don’t know,but I will find out and get back to you.”
3. You are the University – everything you say, how you look and act will be the guests vision and image of UMR. Take your role and the responsibility that goes with it very seriously.
Enrollment Concerns 2000-2001
52% Graduation Rate 82% Retention Rate 23% Female Enrollment 8% Minority Student Enrollment 8 Year Decline New Students (-700 students) Industry Asking for MORE Graduates
Enrollment Status 2006-2007
64% Graduation Rate 87% Retention Rate 23% Female Enrollment (+341) 10% Minority Student Enrollment (+264) Record New Student Classes & Student Success 6 Year Increase (+1,541 students) Industry STILL Asking for MORE Graduates
Strategic Enrollment Management Plan 2007-2011
Increase Success of Students» Retention Rates» Graduation Rates
Increase College Going Rate & Access1. Access & Affordability2. Pipeline of College Ready Students3. Strategic Partnerships4. Outreach/Education5. Scholarships
Expanding Current Markets & Capturing New Markets1. Out-of-state students2. Transfer Students3. Female Students4. Underrepresented Minority Students5. International Students6. Graduate Students7. Nontraditional Students
Enrollment KPIs
UMR ENROLLMENT33% Growth since 2000
Since 2004, 60% of Growth due to Retention Increase
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
Fall
To
tal N
um
be
r o
f S
tud
en
ts
On - Campus Distance
Distance 314 227 233 308 392 476 471 501 469 518
On - Campus 4,673 4,517 4,393 4,575 4,848 4,983 4,936 5,101 5,388 5,649
1998 1999 2000 2001 2002 2003 2004 2005 2006
Freshmen Return & Graduation Rates
45%
50%
55%
60%
65%
70%
75%
80%
85%
90%
87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05
Enter ing Fal l
1 Yr 2 Yrs 4 Yrs 6 Yrs
Academic QualityAverage ACT Composite Score by Year:
1990 - 2007 First-time Freshmen
20
21
22
23
24
25
26
27
28
29
30
19
88
19
89
19
90
19
91
19
92
19
93
19
94
19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
Year
Ave
rage
AC
T S
core
Series1 Series2
Ave. Freshmen ACT Score UMR Goal: Upper 10% in Nation
All Students, Totals
United States 5,605 Other Countries 564 Total 6,167
ALASKACALIFORNIA
IDAHO
OREGON
WASHINGTON
MONTANA
WYOMING
UTAH
COLORADO
ARIZONA
NEW MEXICO
TEXAS
OKLAHOMA
KANSAS
NEBRASKA
SOUTH DAKOTA
NORTH DAKOTA MINNESOTA
WISCONSIN
IOWA
ILLINOIS
OHIOIN
KENTUCKY
WV
VIRGINIA
NO. CAROLINA
GEORGIA
FL
ALABAMA
MS
MISSOURI
ARKANSAS
LA
NEVADA
HAWAII1
MICHIGAN
PENNSYLVANIA
NJ
NEW YORK CTMA
VT
NH
MAINE
TENNESSEE
CAROLINA
SO.
MD
DE
RI
DC
62
5
3
1
5
5
4
20
59
123
59
137
43
5
26
4,321
61
13110
8
4
18
15
395 15
16
18
16
17
1211
5
12
5
124
12
132 3
3
University of Missouri - Rolla Geographic Origin of All Students - Fall 2007
Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR. Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, end of 4th week of classes. Revised 9-24-2007.
12
2
2
10
DC 2
50 or more students
10 – 49 students
1 - 9 students
No students
Legend
PUERTORICO
1
Armed Forces
Pacific & Africa
3
ADAIR
ANDREW
ATCHISON
AUDRAIN
BARRY
BARTON
BATESBENTON
BOONE
BUCHANAN
BUTLER
CALDWELL
CALLAWAY
CAMDEN
CARROLL
CARTER
CASS
CEDAR
CHARITON
CHRISTIAN
CLARK
CLAY
CLINTON
COLE
COOPER
CRAWFORD
DADE
DALLAS
DAVIESSDE KALB
DENT
DOUGLAS
DUNKLIN
FRANKLIN
GENTRY
GREENE
GRUNDY
HARRISON
HENRY
HICKORY
HOLT
HOWARD
HOWELL
IRON
JACKSON
JASPER
JOHNSON
KNOX
LACLEDE
LAFAYETTE
LAWRENCE
LEWIS
LINCOLN
LINN
MCDONALD
MACON
MADISON
MARIES
MARION
MERCER
MILLER
MONITEAU
MONROE
MORGAN
NEWTON
NODAWAY
OREGON
OSAGE
OZARK
PERRY
PETTIS
PHELPS
PIKE
PLATTE
POLK
PULASKI
PUTNAM
RALLS
RANDOLPH
RAY
REYNOLDS
RIPLEY
ST. CLAIR
SALINE
SCOTLAND
SCOTTSHANNON
SHELBY
STODDARD
STONE
SULLIVAN
TANEY
TEXAS
VERNON
WARREN
WAYNE
WEBSTER
WORTH
WRIGHT
MADRID
NEW
MISSIS-
SIPPI
BOLLIN-
GER
GIRARDEAU
CAPE
WASHING-
TON
JEFFER-
SON
ST
LOUIS
CITY
MONT-
GOMERY
GAS-
CON-
ADE
SCHUY-
LER
LIVING-
STON
LOUIS
ST
FRANCOIS
ST
CHARLES
ST
PEMI-SCOT
GENEVIEVE
STE
0
1
10
6
1
2
1
11
27
57 90 11
2
4
2
0
0
6
1
11
283
4
2 0
5 11
13 3
013
4
5
6
45
4
27
8
8
8
15
73
4 2217
55
3981019
86
20 130
181
37
20
12
890
25
48
FRANCOISST 18
9
5868
8
3
11
40
20
353150
32
25
5
7
1627
12
4 1
1013
7
49
3
513
138
12
10
41
16
5
49 12
16
52 8
8 18 1
8
1022
4
9
13
3
4
511
7
Geographic Origin of Total Enrolled Students by County - Fall 2007
Note: Geographic Origin is defined as student's legal residence at time of original admission to UMR.Source: Integrated Postsecondary Education Data System (IPEDS) frozen files, 4th week after enrollment.
University of Missouri - Rolla
Total Enrollment from MissouriMissouri 4,321Other Locations 1,846Total 6,167
8
33
50 or more students
10 – 49 students
1 - 9 students
No students
Legend
CALDWELL
2
Fall 2007 Total Students
4,663 75.61%
313 5.08%
206 3.34%
846 13.72%
139 2.25%
Engineering
Business and IST
Arts and Social Sciences
Science and Computing
Non-Degree/Undecided
Fall 2007 Undergraduate Students
3,606 75.87%
229 4.82%
192 4.04%
598 12.58%
128 2.69%
Engineering
Business and IST
Arts and Social Sciences
Science and Computing
Non-Degree/Undecided
Fall 2007 Graduate Students
1,057 74.75%
84 5.94%
14 0.99%
248 17.54%
11 0.78%
Engineering
Business and IST
Arts and Social Sciences
Science and Computing
Non-Degree/Undecided
Classroom Utilization
60%
56%
85%86%
96%
88%
97%96%
8%
81%78%
64%
58%
67%
41%
62%
40%42%
27%
23%
18%
30%
16%
21%
15%15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Per
cen
tag
e
8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM
Time
Classroom Utilization by Hour for Fall Semester 2007
Mon - Wed - Fri
Tues - Thurs
1982-2006 Room Utilization Comparison
0
10
20
30
40
50
60
70
80
90
100
7:00 8:00 9:00 10:00 11:00 12:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00
Time Period
& U
tiliz
atio
n 1982
1995
2001
2006
Starting Salaries
Undergraduate Graduate
2003 $ 47,305 $ 52,744
2004 $ 46,567 $ 52,945
2005 $ 49,181 $ 53,042
2006 $ 51,059 $ 58,120
2007 $ 53,669 $ 62,751
Female Enrollments Exceed 57% of All College Students
SOURCE: NCES, The Condition of Education 2006, pg. 36
Source: WICHE 2003
Although the overall number of high school graduates will decline by over 6,000 students between 2009 and 2013; the African American student population will remain stable and Hispanic student populations will grow.
Student DemographicsOn-Campus
DistanceALL STUDENTS UNDERGRAD GRADUATE
GRADUATE Average Age: 21.0 20 27 34
Gender: Female 23% 22% 26% 21%Male 77% 78% 74% 79%
First Generation College Students
2004-07: N/A 36% N/A N/A
ResidencyMissouri: 73.5% 81.2% 33.5% 39.4%Out-of-State: 15.8% 16.3% 13.2% 58.1%International: 10.7% 2.6% 53.3% 2.5%
Ethnicity: African-American: 4.1% 4.5% 1.9% 8.0%Asian-American: 2.9% 2.4% 5.1% 7.0%Caucasian: 76.1% 83.9% 35.2% 71.0%Hispanic: 1.9% 2.2% 0.8% 6.0%Native-American: 0.6% 0.6% 0.2% 0%International: 10.7% 2.6% 53.3% 2.5%Not Disclosed: 3.8% 3.8% 3.5% 5.8%
FS2000-2007 Total Female, Male & Minority Enrollment
0
1,000
2,000
3,000
4,000
5,000
6,000
2000 2001 2002 2003 2004 2005 2006 2007
Fem ale Male Minority
Geographic Origin of UMR First-time Freshmen 1992-2007
0
200
400
600
800
1000
1200
92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07
Year
Co
un
t
Series1
Series2
Series3
Overall Enrollment by Residency:Missouri Residents: 76%Out-of-State Students: 24%
Environmental and Market Trend Scans
Th
e G
ol d
en C
ircl
e fo
r R
ecru
itm
ent
+70
% e
nro
l l w
ith
in 1
40 m
ile s
of
ho
me
+80
% e
nro
l l i
n h
om
e st
a te
FS07 First Time College Enrollees (1040)
FS07 First Time College Admits (2154)
FS07 First Time College Applicants (2305)
FS07 First Time College Inquiries (9629)
FS2007 First Time College Domestic Enrollment Yield
FS07 First Time College Enrollees (822)
FS07 First Time College Admits (1511)
FS07 First Time College Applicants (1641)
FS07 First Time College Inquiries (6247)
FS2007 First Time College Enrollment Yield For Missouri
Domestic Overall Freshmen Enrollment Yield Funnel FS2007
Inquiries: 9629
Applicants: 2305
Admits: 2154
Enrollees: 1040
48% Admits Enrolled
11% Inquiries Enrolled
Domestic Male Freshmen Enrollment Yield Funnel FS2007
Inquiries: 5479
Applicants: 1780
Admits: 1663
Enrollees: 827
50% Admits Enrolled
15% Inquiries Enrolled
Domestic Female Freshmen Enrollment Yield Funnel FS2007
Inquiries: 2912
Applicants: 524
Admits: 490
Enrollees: 214
44% Admits Enrolled
7% Inquiries Enrolled
Domestic Traditionally Under-represented Freshmen Enrollment Yield Funnel FS2007
Inquiries: 1438
Applicants: 291
Admits: 223
Enrollees: 94
42% Admits Enrolled
6.5% Inquiries Enrolled
Domestic African-American Freshmen Enrollment Yield Funnel FS2007
Inquiries: 840
Applicants: 151
Admits: 92
Enrollees: 38
41% Admits Enrolled
4.5% Inquiries Enrolled
Domestic Freshmen from Missouri Enrollment Yield
Funnel FS2007
Inquiries: 6247Applicants: 1641Admits: 1511Enrollees: 822
54% Admits Enrolled13% Inquiries Enrolled
Domestic Freshmen Out of State Enrollment Yield
Funnel FS2006
Inquiries: 3382Applicants: 664Admits: 643Enrollees: 229
36% Admits Enrolled7% Inquiries Enrolled
International Freshmen Enrollment Yield Funnel FS2007
Inquiries: 52
Applicants: 68
Admits: 39
Enrollees: 11
28% Admits Enrolled
Domestic Freshmen Online Application Enrollment Yield
Funnel FS2007
Applicants: 1276
Admits: 1213
Enrollees: 550
45% Admits Enrolled
Domestic Freshmen Paper Application Enrollment Yield
Funnel FS2007
Applicants: 1029
Admits: 941
Enrollees: 490
52% Admits Enrolled
Student Market Update
Core Market Challenges: Changes in the college-bound student markets
The Midwest will experience a 4% to 10% decline in high school graduates between 2007 – 2012 (Source: WICHE, 2003: Knocking at the College Door)
The profile of college-bound students is rapidly becoming more ethnically diverse and female dominant (Source: NCES, 2005; WICHE, 2003)
The number of students interested in engineering, computer science, and natural science degrees has declined to record lows (Source: ACT, 2003: Maintaining a Strong Engineering Workforce Policy Report; National Academies, Rising Above the Gathering Storm, 2006)
More full-time college freshmen are choosing to start at two-year colleges (Source: US Department of Education IPEDS. 2005; Source: Missouri Department of Higher Education, 2005)
More students are enrolling in more than one college at a time (Source: National Student Clearinghouse, 2005; Noel Levitz, 2004; College Board, 2006)
Future student market growth will include more students requiring financial aid and loans to complete a degree (Source: WICHE, 2003)
MissouriPublic HS Graduates
1987-88 to 2001-02 (actual), 2002-03 to 2017-18 (projected)
WICHE: Knocking at the College Door, 2003
40,000
45,000
50,000
55,000
60,00019
87-8
8
1989
-90
1991
-92
1993
-94
1995
-96
1997
-98
1999
-00
2001
-02
2003
-04
2005
-06
2007
-08
2009
-10
2011
-12
2013
-14
2015
-16
2017
-18
Trends in Engineering
Potential United States Undergraduate Engineering MajorsAll College Bound, ACT Tested Students Interested in Any
Engineering Field
40000
45000
50000
55000
60000
65000
70000
1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004
(<5%)
Missouri’s 2005 Student Funnelfor All Engineering Fields
Public High School Seniors Cohort: 67,074
Public High School Graduates: 57,495
All ACT Testers/College Bound: 42,705
Any Engineering Interest, all scores: 1,519
Engineering Interest, +21 comp. score: 1,028(21 = MO average score / 50%)
Engineering Interest, +24 comp. score: 769(24 = UM minimum for auto admission)
UMR’s Freshmen Engineering Majors 560from Missouri
73% Yield of admissible prospective students79% UMR: 1st choice college to attend18% UMR: 2nd choice college to attend
UMR Pre-College Programs by Grade Level
R = residential C = commuter
Summer Programs 1 2 3 4 5 6 7 8 9 10
11
12
College Freshmen
C Camp Invention (1 week)
R Aerospace Camp (4 days)
R Robotics Camp (3 days)
R Missouri Academy for Youth Advancement (MAYA) (1 month)
R It's A Girl Thing! (3 day)
R Summer Solutions (girls) (1 week)
R Summer Research Experience
R Summer Research Academy
R Summer Transportation Instit. (1 month)
R Business Tech Week
R Jackling Introduction to Engineering (1 week)
RMinority Introduction to Technology & Engineering (MITE) (1 week)
R Nuclear Engineering Camps (1 week)
R C.H.I.P. Camp Computer Highly Interactive Program (4 days)
R Materials Camp (1 week)
R Explosives (1 week)
R Hit the Ground Running (3 weeks)
Center of Pre-College ProgramsCenter of Pre-College ProgramsHelping Missouri Build a Stronger Pipeline of “STEM” Focused StudentsHelping Missouri Build a Stronger Pipeline of “STEM” Focused Students
http://campus.umr.edu/pcollege/
Affordability Average Family Adjusted Gross Income: $75,607
» Average Financial Aid Package: $10,100» 75% are receiving scholarships and financial aid» 24% qualify for Pell Grants» 73% plan to work while enrolled at UMR
New MOHELA Loan Forgiveness Programs» Low Income/Pell Students: $500» Engineering Majors: $3500» MO Life Science Employees: $2500» Teachers & Public Service Employee Interest Rate
Reduction
Average Graduate’s Loan Debt Reduced by $4000
Name Recognition AmongCollege-Bound Students
Outside of Missouri Even with the increased recruiting efforts since 2000, of the more than
1.1 million non Missouri ACT testers in 2006. Only 551 non-Missouri high school seniors sent ACT scores to UMR in 2006. Only 238 of the 551 total out-of-state ACT scores were from students interested in any area of engineering.
All ACT Out-of-StateSenders State Senders
4942 391 Central Missouri State University2629 551 UMR4241 651 Southeast Missouri State University3352 654 UMSL4164 728 Truman State4278 981 UMKC9221 1000 Missouri State University3926 1187 Northwest Missouri State University12800 2301 UMC5382 2591 St. Louis University7343 5331 Washington University in St. Louis
+9
> 20 %
+11% to +20%
0% to +10%
Decreases
-11
+7
+12+4
-22+11
+53+7
-10
+9
+20
-20
-6
-8
+7
+2
-11
+5
-4
+16
+13
+5-7
-6
-8
-4
-1
-12
+3
-2
-3
+8+3
+2-1
-3
+4
-7+6
-3
+9
Projected change in high school graduates and New Target Markets
2002-2012
+3
+10
-10
0-1-2-10 -10
-17
US Dept of Education, 2003
1
3
2
Targeted Regional Targeted Regional Markets to attract Markets to attract additional out-of-additional out-of-state state undergraduatesundergraduates
??
Keys to Planning for 6550 Students
Build stronger national and international name recognition and brand awareness
Enhance the out-of-state student marketing efforts
Achieve 1st to 2nd year retention goal of 90%
Continue strategic course scheduling
Goal of 750 distance education students is possible: Need enthusiasm for distance learning to continue to grow.
Conduct a thorough parking study
Regularly assess students’ housing and dining needs
Refine and adjust non-engineering recruitment/marketing programs
Scholarships will continue to be vital to our success
QUESTIONS?