Estarta Solutions Logo Uplift & Corporate Identity ProgramPresentataion Finale | April 2010
Estarta. The Strategy. The Environment
VISIONS
Estarta. The Strategy. The Environment
REALITY
Estarta. The Strategy. The Environment
TECHNOLOGY
Estarta. The Strategy. The Environment
IT
Estarta. The Strategy. The Environment
SOLUTIONS
Estarta. The Strategy. The Environment
HOW FARWOULD YOUGO?
Estarta. The Strategy. The Environment
#1 regional IT solutions innovator for public entities, financial organizations and telecommunications companies
Estarta. The Strategy. The Environment
ESTARTA WANTS TO BUILD A BRAND THAT LASTS BEYOND INNOVATION
Estarta. The Strategy. The Environment
WHAT’S INOUR NAME?
Estarta. The Strategy. The Environment
ESTARTA
Emergance, Starting point.
Estarta. The Strategy. The Environment
ESTARTA
Emergance, Starting point.
Flash forward, Stepping Ahead
Estarta. The Strategy. The Environment
ESTARTA
Emergance, Starting point.
Flash forward, Stepping Ahead
Step towards professionalism
Estarta. The Strategy. The Environment
ESTARTA
Emergance, Starting point.
Flash forward, Stepping Ahead
Step towards professionalism
Sophistication
Estarta. The Strategy. The Environment
WHAT DO PEOPLE WANT?
Estarta. The Strategy. The Environment
The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential.
Steve Ballmer
Estarta. The Strategy. The Environment
CORPORATESIT and technical departments and managers, owners
Price Network QualityTechnical SupportReliability Security
Estarta. The Strategy. The Environment
CORPORATESIT and technical departments and managers, owners
Price Network QualityTechnical SupportReliability Security
SME“Owners”
Price ReliabilityTechnical SupportLow Initial Cost
Estarta. The Strategy. The Environment
THEESTARTAPROMISE
Estarta. The Strategy. The Environment
TURNINGVISIONSINTOREALITY
Estarta. The Strategy. The Environment
and...
Estarta. The Strategy. The Environment
OPENS HORIZONS TO HELP YOU LIVE UBIQUITOUSLY
Estarta. The Strategy. The Environment
BLUE-VIOLETMYSTERIOUS
YELLOW-ORANGESWEET
REFR
ESHI
NG
BLUE
-GRE
EN
RED-
ORAN
GE
RIPE
BLUE
CHARMING
ORANGE
AMBROSIALYELLOW
GREEN
FRESH
VIVACIOUSRED-VIOLET
GREENCALM
BLUSHRED
YELLOWAPPEALING
ETHEREAL
VIOLETourcolorstudy
Estarta. The Strategy. The Environment
but beforewe go intothat...
Estarta. The Strategy. The Environment
here’s what we disliked in your old logo
the spacing betweenthe letters a & r - if it wasa little bit more I’d have been readesta rta.
for some reason, when you useany software for standard centerizingIt is never correct when it comes tosharp edges. the fast-forward icon hereseems a bit close to the left side.
this feels better!No?
the spacing hereis also uncomfortableto the eye.
Italic font, really?and the brackets... ok.
Estarta. The Strategy. The Environment
and here’s how we fixed it...
Estarta. The Strategy. The Environment
and here’s when we drifted
Estarta. The Strategy. The Environment
back to our color studywe found out that red can be less “vauge” with a little blue and maybe lighter shades of it.so we thought of sharing this into consideration and trying to add it somehow, somewhere in the design.
Red:The most emotionally intense color, red stimulates a faster heartbeat and breathing. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent.
Blue:The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms.
Estarta. Visuals and Concept.
THEIDENTITYWORKS
Estarta. Visuals and Concept.
DIRECTION #1
Estarta. Visuals and Concept.
Concept:
Estarta was based on “Turning Visions Into Reality” so we thought of basing the concept on the letters, the main elements of Estarta, gathered in clouds shaping the logo.
The letters E, S, T, A and R make the logo, builds it up. Just like “the Matrix” where the binary system numbers (0 & 1) meant everything.
Estarta. Visuals and Concept.
Concept:
The Business Cards, Company Profile and elements should have the same feeling. This branding is not much of a change but it is a clean image of the company.
The right side edges of the card (front and back) are not rounded to give the feeling of motion and give edgyness to the identity. While the right edges are curved to give the human touch/feeling.
The forward sign is repeating in the background, we thought of adding light grey to “break the silence”. Since Estarta is duo-tone, adding a third degree won’t hurt, in fact it will boost the red and black and create a balance.
Employee Name Employee Titlet: 079 979 9797 m: 079 979 9797 e: [email protected]
Estarta. Visuals and Concept.
Concept:
The Letterhead should also have the same feeling. “Motion” is what this concept is all about.
The bottom side edges of the paper are not rounded to give the feeling of motion and give edgyness to the identity. While the top edges are curved to give the human touch/feeling.
The forward sign is repeating in the background, we thought of adding light grey to “break the silence”. Since Estarta is duo-tone, adding a third degree won’t hurt, in fact it will boost the red and black and create a balance.
t: 079 979 9797 m: 079 979 9797 e: [email protected]
Estarta. Visuals and Concept.
Altennative Concept:
The Letterhead should also have the same feeling. “Motion” is what this concept is all about.
The bottom side edges of the paper are not rounded to give the feeling of motion and give edgyness to the identity. While the top edges are curved to give the human touch/feeling.
The forward sign is repeating in the background, we thought of adding light grey to “break the silence”. Since Estarta is duo-tone, adding a third degree won’t hurt, in fact it will boost the red and black and create a balance.
t: 079 979 9797 m: 079 979 9797 e: [email protected]
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
DIRECTION #2
Estarta. Visuals and Concept.
Concept:
Estarta here is based on secular motion and the clock wise diversion into the future. Based upon the circle of motion on earth, thus the rounded shape made of small circles in a fan in the middle.
Might not be a strong gesture, but it is also considerable.
Estarta. Visuals and Concept.
Concept:
The Business Cards, Company Profile and elements should have the same feeling. This branding is not much of a change but it is a clean image of the company.
- Rounded Edges- Element of branding showing on both sides.
Employee NameEmployee Title
t: 079 979 9797m: 079 979 9797
Estarta. Visuals and Concept.
Concept:
The Letterhead should also have the same feeling. “Circles” is what this concept is all about.
t: 079 979 9797m: 079 979 9797
- Rounded Edge- Element of branding is visible.
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
DIRECTION #3
Estarta. Visuals and Concept.
Concept:
Estarta was based on “Turning Visions Into Reality” so we thought of basing the concept on free motion and leave the vision to the receiver.
Estarta. Visuals and Concept.
Concept:
The Business Cards, Company Profile and elements should have the same feeling. This branding is not much of a change but it is a clean image of the company.
Employee NameEmployee Title
t: 079 979 9797m: 079 979 9797e: [email protected]
Estarta. Visuals and Concept.
Concept:
The Letterhead should also have the same feeling.
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
Estarta. Visuals and Concept.
DIRECTION #3(alternative)
Estarta. Visuals and Concept.
Concept:
Estarta was based on “Turning Visions Into Reality” so we thought of basing the concept on free motion and leave the vision to the receiver.
Estarta. Visuals and Concept.
Concept:
The Business Cards, Company Profile and elements should have the same feeling. This branding is not much of a change but it is a clean image of the company.
Employee NameEmployee Title
t: 079 979 9797m: 079 979 9797e: [email protected]
Estarta. Visuals and Concept.
Concept:
The Letterhead should also have the same feeling.
Estarta. Visuals and Concept.