Estarta branding

Estarta Solutions Logo Uplift & Corporate Identity ProgramPresentataion Finale | April 2010

Estarta. The Strategy. The Environment

VISIONS


REALITY


TECHNOLOGY


IT


SOLUTIONS


HOW FARWOULD YOUGO?


#1 regional IT solutions innovator for public entities, financial organizations and telecommunications companies


ESTARTA WANTS TO BUILD A BRAND THAT LASTS BEYOND INNOVATION


WHAT’S INOUR NAME?


ESTARTA

Emergance, Starting point.


ESTARTA


Flash forward, Stepping Ahead


ESTARTA



Step towards professionalism


ESTARTA



Step towards professionalism

Sophistication


WHAT DO PEOPLE WANT?


The number one benefit of information technology is that it empowers people to do what they want to do. It lets people be creative. It lets people be productive. It lets people learn things they didn't think they could learn before, and so in a sense it is all about potential.

Steve Ballmer


CORPORATESIT and technical departments and managers, owners

Price Network QualityTechnical SupportReliability Security


CORPORATESIT and technical departments and managers, owners

Price Network QualityTechnical SupportReliability Security

SME“Owners”

Price ReliabilityTechnical SupportLow Initial Cost


THEESTARTAPROMISE


TURNINGVISIONSINTOREALITY


and...


OPENS HORIZONS TO HELP YOU LIVE UBIQUITOUSLY


BLUE-VIOLETMYSTERIOUS

YELLOW-ORANGESWEET

REFR

ESHI

NG

BLUE

-GRE

EN

RED-

ORAN

GE

RIPE

BLUE

CHARMING

ORANGE

AMBROSIALYELLOW

GREEN

FRESH

VIVACIOUSRED-VIOLET

GREENCALM

BLUSHRED

YELLOWAPPEALING

ETHEREAL

VIOLETourcolorstudy


but beforewe go intothat...


here’s what we disliked in your old logo

the spacing betweenthe letters a & r - if it wasa little bit more I’d have been readesta rta.

for some reason, when you useany software for standard centerizingIt is never correct when it comes tosharp edges. the fast-forward icon hereseems a bit close to the left side.

this feels better!No?

the spacing hereis also uncomfortableto the eye.

Italic font, really?and the brackets... ok.


and here’s how we fixed it...


and here’s when we drifted


back to our color studywe found out that red can be less “vauge” with a little blue and maybe lighter shades of it.so we thought of sharing this into consideration and trying to add it somehow, somewhere in the design.

Red:The most emotionally intense color, red stimulates a faster heartbeat and breathing. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars are popular targets for thieves. In decorating, red is usually used as an accent.

Blue:The color of the sky and the ocean, blue is one of the most popular colors. It causes the opposite reaction as red. Peaceful, tranquil blue causes the body to produce calming chemicals. Fashion consultants recommend wearing blue to job interviews because it symbolizes loyalty. People are more productive in blue rooms.

Estarta. Visuals and Concept.

THEIDENTITYWORKS


DIRECTION #1


Concept:

Estarta was based on “Turning Visions Into Reality” so we thought of basing the concept on the letters, the main elements of Estarta, gathered in clouds shaping the logo.

The letters E, S, T, A and R make the logo, builds it up. Just like “the Matrix” where the binary system numbers (0 & 1) meant everything.


Concept:

The Business Cards, Company Profile and elements should have the same feeling. This branding is not much of a change but it is a clean image of the company.

The right side edges of the card (front and back) are not rounded to give the feeling of motion and give edgyness to the identity. While the right edges are curved to give the human touch/feeling.

The forward sign is repeating in the background, we thought of adding light grey to “break the silence”. Since Estarta is duo-tone, adding a third degree won’t hurt, in fact it will boost the red and black and create a balance.

Employee Name Employee Titlet: 079 979 9797 m: 079 979 9797 e: [email protected]


Concept:

The Letterhead should also have the same feeling. “Motion” is what this concept is all about.

The bottom side edges of the paper are not rounded to give the feeling of motion and give edgyness to the identity. While the top edges are curved to give the human touch/feeling.


t: 079 979 9797 m: 079 979 9797 e: [email protected]


Altennative Concept:

The Letterhead should also have the same feeling. “Motion” is what this concept is all about.

The bottom side edges of the paper are not rounded to give the feeling of motion and give edgyness to the identity. While the top edges are curved to give the human touch/feeling.


t: 079 979 9797 m: 079 979 9797 e: [email protected]





DIRECTION #2


Concept:

Estarta here is based on secular motion and the clock wise diversion into the future. Based upon the circle of motion on earth, thus the rounded shape made of small circles in a fan in the middle.

Might not be a strong gesture, but it is also considerable.


Concept:


- Rounded Edges- Element of branding showing on both sides.

Employee NameEmployee Title

t: 079 979 9797m: 079 979 9797

e: [email protected]


Concept:

The Letterhead should also have the same feeling. “Circles” is what this concept is all about.

t: 079 979 9797m: 079 979 9797

e: [email protected]

- Rounded Edge- Element of branding is visible.





DIRECTION #3


Concept:

Estarta was based on “Turning Visions Into Reality” so we thought of basing the concept on free motion and leave the vision to the receiver.


Concept:



t: 079 979 9797m: 079 979 9797e: [email protected]


Concept:

The Letterhead should also have the same feeling.





DIRECTION #3(alternative)


Concept:

Estarta was based on “Turning Visions Into Reality” so we thought of basing the concept on free motion and leave the vision to the receiver.


Concept:



t: 079 979 9797m: 079 979 9797e: [email protected]


Concept:

The Letterhead should also have the same feeling.


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Estarta branding