Analytics: Finding your way around the new capabilities

October 2014

Analytics

"In God we trust; all others must bring data."

– -W E Deming

“You can’t hit

what you can’t see"

– Muhammad Ali

Acrolinx Analytics provides metrics – executives expect (€$£¥)

– content producers and operations use

data Analytics"

hit Improve

see Measure"

Measure and Improve

Executives– ROI - €$£¥…...– Impact to revenues, costs and

customer satisfaction– Optimization results against

goals

Operations, content producers– Documents, sizes, benchmarks– Common flags, rules

Improvements to Quality– Governance process– Increasing usage– Spellings leading to new terms

Monitoring and continuous improvement

Ensure improvements continue

– Filter on custom fields for user & document information

– Aggregate by week, month, quarter, year

– Standard date ranges (e.g., “last month”)

Extensibility

Executives and Ops like analytics in familiar systems

Database ERM diagram provided so you can extend this to other in-house systems

DemoHow you can extend analytics using excel

Possibility…

Connect content quality scores to – NPS Net Promoter Scores– Click trough's, conversion rates

A/B Testing

Extend to data-warehouses, internal BI systems

Big-data systems to provide a critical parameter for further correlation