Foursquare Strategies
Andy Huston@hust0058
@4sqIndy
@4sqChat
#4sqChat
www.4sqindy.east44.com
Not Shiny New Toys
Powerful BusinessApplications
From: Jess3.com
From: FastCompany
Social Media Planning
1. Listen
2. Learn
3. Strategy
4. Tools
5. Measure
Social Media Is Work
Rules for Tools
• Listen
• Content is King
• Find Contacts
• Engage
• Involve
“Experiment personally,
apply professionally”
What is ?
The Case for Organizations
• Tips, Add Value
• Offer Specials
• Marketing Integration
• Word of Mouth Promotion
• Build Brand Ambassadors (Insights)
•Become Mayor of a Venue *Most Check-ins over 60 days*Only one check-in a day counts*Profile pic required
•Earn Badges
•Earn Points
•Connect with Friends
•Share and Receive Insider Tips
•Save Money with Specials
Why Check In
Add Friends
Easy to search for friends on:
• Gmail
• Facebook (but not Pages, yet)
One-to-One Friending – like Facebook
Strong privacy settings help you stay in control.
I recommend full organization name here
What email will your fans have?
Twitter Avatar is a Good Idea
Your U
ser P
rofile
Page
An Upgraded Brand Page
Your fans can just click to follow –like the FB “Like”.
No need to accept friend requests!
Other L
ocatio
n –Based Services --
Gowalla
Other L
ocatio
n –Based Services --
SCVNGR
Other L
ocatio
n –Based Services –
FacebookPlaces
How to Check In
• Foursquare app for smartphones
• SMS Text Message
• Foursquare mobile website
• Nokia phones with special app!
Uses GPS to attain your location
and show nearby venues
Badges
Some have been event-specific.
Branded Badges
Follow the Ellen Show
Follow VisitPA and Shout
Shout
Status updates that can be made with or without your check-in.
Notice you can now comment on
check-ins.
Pictures
Pictures can be left at venues, included in tips, and added to your “shout” upon check-in.
What will you and your guests showcase?
Leaderboard
Make Your Venue Work
Be Search Friendly
• Add category
• Add tips
Claim It (FREE)
• Add staff
• Add specials
• Use Insights
Insights
Tips
• Meaningful tips that reflect your brand
• What would your fans want know
• Draw connections to related venues
Popular tips that have been completed by many are more likely to be pushed to followers upon check-in.
Tips
Promote your tips by embedding them on your website by grabbing embed code from your user or brand page.
StaffBasic Info
• Staff can be added to one or multiple venues
• Staff are not eligible to be Mayor
• Helps encourage visitors to connect with employees
Staff Best Practices
• Make staff aware of your foursquare presence
• If running a special, all should know the details and how to process it
• Recognize the employee that has helped redeem the most specials each month
Specials
Scotty’s Brewhouse
Houlihan’s Indianapolis
Granite City Brewery
King David’s Dogs
Good specials drive traffic toward your organizational goals. Reward the behavior you want to encourage. Creativity knows no bounds.
Market It!
You are missing opportunities if you aren’t linking to all your social media sites on your homepage.
FREE WITH CLAIMED VENUE
On-site promo
One Click from Connection
Facebook and Twitter
Facebook App that puts your Venue as a FB Page Tab
This microsite was a great way for the Redskins
to market their efforts.
Pictures
My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter
Yes, it was delicious.
Measure Impact
Google AlertsSocialMention.comSearch.Twitter.com
InfluenceKloutTweetReach
TrackingBit.LyGoo.Gl
Klout Measures Influenceon Twitter
INFLUENCE IS NOT:Follower Counts Number of TweetsNumber of Posts
INFLUENCE IS ABOUT:Call to ActionResponsesLikesCommentsRetweetsSharingClick RatesViews
KNOW YOUR INFLUENTIAL FANS
Encourage Them To Share With Their Friends
FOURSQUARE INFLUENCETo Dos – Done by OthersClick-ThroughsShouts to Twitter or Facebook
You Don’t Have A Choice On Whether Or Not To DO Social Media;
The Choice Is How Well You DO It.
Erik QualmanAuthor, Socialnomics
Andy Huston @hust0058
@4sqIndy
@4sqChat
#4sqChat (Monday’s at 9p ET)
www.4sqindy.east44.com
Be Advised. Rapidly evolving. Have a question, need more information, or want to stay on top of the latest news. Email us!
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