Where we've come from
Why we're here
Where we're going
How we'll get there
Who we're traveling with
½ million web visits in one month!
We used to have 0 iPads!
______ of you weren’t even here!
What does success look like?How do we know if we’ve “won”?What goal are we united around?
Organization vsDepartment
BIG Goal = Big Responsibility
M&A = Most influential department
Expectations set and met for 11,000 Lukes and Lucys
(what they think they’re getting)
(what they actually get)
(what they want)
REALITY EXPECTATIONS HAPPINESS
Who’s Luke and Lucy?
Socially conscious
Doers and dreamers
Bargain hunter$
Expect immediate communication
Cause driven
Social media generation
Optimistic
Want to change the world
Desire diversity
Value authenticity
Who’s Luke and Lucy?
Socially conscious
Doers and dreamers
bargain hunter$
Expect immediate communication
Cause driven
Social media generation
optimistic
Want to change the world
Desire diversity
Value authenticity
2014 & 2015 GOAL:
EXPECTATIONS SET and met for 11,000
Lukes and Lucys!
#doitforlucy#lunchonluke#preppingforlucy#launchingluketoday
How will we get “there”?
11,000 L&L
#wheretogo#l&l
11,000 L&L SOLUTION
#startingtomakesense#l&l
11,000 L&L SOLUTIONDevelop content marketing (comm) assets
#soexcited#l&l
11,000 L&LSOLUTIONS
Develop content marketing (comm) assets
#whatdoesthismean#l&l
#whoswho#l&l
#markcalendars#l&l
#wearehopeful#pastorlike #l&l
#wearehopeful#pastorlike #l&l
#smile #l&l
#yumyum #l&l
#mybestfeature#l&l