The Calaveras Visitors Bureau Mission Statement: To serve our members and
community by supporting sustainable economic growth through the promotion of tourism in
Calaveras County.
Today’s Presentation
Quick overview of the CVB• Organization• Funding
Areas of focus• Marketing• Local Tourism Business• Ways YOU can help locally
Current Projects• 2013 Activities Guide• Online Presence for CVB• New Winter strategy for Hwy
4
Organization
The Calaveras Visitors Bureau is a 501c6 Non-Profit Association governed by a 9 member Board of Directors which meets monthly.
CVB OVERVIEW
Besides marketing Calaveras County to travel trade, media and tourists, we operate a Visitor Center in downtown Angels Camp which is open 7 days a week, year round. Our current staff comprises: • 1 full time Executive Director• 1 part time Office Manager covering 3
days • 2 part time Visitor Services Staff
covering 4 days• 1 Volunteer working Sundays
Funding
Transient Occupancy Tax• 33% of the 6% tax from the County• 13% of the 10% tax from the City of Angels Camp• Membership investment
Membership / Partnership Investment• New first-year introductory level $150• Bronze level (regular) $250Retail• Visitor Center Merchandise
CVB OVERVIEW
Local Tourism BusinessThink of us as YOUR marketing firm. We need you to send us your latest and greatest information so we can keep travel trade, media and tourists up to date with the best of Calaveras County.
Even if you’re not a member, keep us informed of• Event information• Photos and videos• Concerns about what we’re
doing• Your ideas for marketing• Ways we can better support your
business• New contact information
We try to keep up with local trends and assist local tourism business by• Attending business association
meetings• Creating marketing/promo
partnerships
AREAS OF FOCUS
MarketingTarget markets (greater distance = more overnight stays)• Bay Area, Central Valley, Los Angeles
Strategies• Create multi-day travel itineraries• Blog and FB about events and
attractions• Deliver message to targeted travel
trade & media• Leverage our marketing $$ with
regional partnerships• Create content rich website • Invest in Search Engine Optimization –
currently obtaining average of 6150 unique visits per month
• Invest in online pay per click advertising – Google Adwords currently delivering 9,733 impressions a month with a .75% click through rate
• Facilitate media visits with member businesses
AREAS OF FOCUS
Ways YOU can help
How can YOU help the Visitors Bureau be more successful at promoting Calaveras County?
AREAS OF FOCUS
• Taking and submitting photos of events
• Sharing our blogs• Becoming a member• Joining our VIP program• Linking to our website• Liking our Facebook page• Submitting a guest blog• Liking other local business Facebook
pages• Reviewing local businesses on Yelp• Volunteering at the Visitor Center• Submitting comments on our website• Sharing our web and facebook
content
Calaveras Activities Guide
• 75,000 printed annually• 5,000+ viewed online annually• Most requested media at travel shows• Available FREE to members• VIA and Sunset fulfillment piece• Full color, magazine quality• Distributed at travel & trade shows, Visitor Centers throughout Gold Country and San Francisco• Improvements planned for 2013
New Kids Section Expanded pullout map VIP callout at bottom of each
page New photography Kid friendly icons added
CURRENT PROJECTS
Online Presence for CVB
Website Improvements• Member & Non-member listings• Featured member callouts • VIP Program• Related links• Blogs• Videos• SEO investment• Mobile website
Social Media• Facebook• Email campaigns• Pinterest• Twitter
CURRENT PROJECTS
Winter Strategy for Hwy 4 CorridorA robust and sustainable winter tourism base that is not entirely dependent on downhill skiing and snowboarding is needed in Calaveras County. What can we do?
CURRENT PROJECTS
Identify additional winter recreation opportunities within the county: • Cross country skiing• Snow shoeing• Snowmobiling• Caving expeditions• Zip lining• Sea kayaking on lakes
Create a partnership providing discounts and ease of use between businesses within the following tourism assets while cross-promoting to create a buzz with savvy, deal seeking vacationers:
• Lodging establishments along the Hwy 4 corridor
• Sports equipment rental and sales outlets• Winter sports providers (including non-
traditional)
The CVB is Your Resource
• We are here for you• Let us know how we can help• Read our emails• Keep us updated• Come to our Open House
December 1st All day Get to know CVB directors
and staff Network with other CVB
members Share your ideas Drink wine and hot drinks Eat yummy snacks Celebrate the season