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Accelerating Projects with AWS Marketplace
David McCann, VP AWS Marketplace
Kevin Wilmot, Solutions Architect AWS Marketplace
Agenda
1.
2.
3.
a.
b.
c.
d.
How cloud is disrupting software procurement
AWS Marketplace—why use it as a resource
Using AWS Marketplace in a 4 phase project
Phase I: Establish DB and load data
Phase II: Configure network infrastructure
Phase III: Configure security
Phase IV: Provide business intelligence on data
Why cloud disrupts global software procurement
35 MM+ physical servers
globally today—“only
15% in the cloud” *IDC
Cloud is shifting software from
perpetuity to shorter
subscription or consumption
based
Businesses invest $310
billion annually in software
Selecting, purchasing, and
deploying historically slow
and intensely manual
“…50% of workloads will
move to the cloud by
2018” *IDC
Companies either bring
old licenses or buy “as
needed capacity” or
choose SaaS
Taking friction out of your selection and procurement
AWS Marketplace:
• Software for common workloads sourced into AWS Marketplace
• Spin up solutions quickly and securely
• Flexibility in purchase options
• Centralized searching, selection, purchasing
• Fast
• Enables innovation
On-premises challenges:
• Resource drain
• Infrastructure complexity
• Security
• Expensive, over-provisioning
common
• Long procurement cycles
• Multiple vendor contracts
• Slow
• Broad selection of software configured for AWS
• Free trials for software
• 3 year proven commerce model
• Flexible pricing: hourly, monthly, and annually
• 1-Click Launch
• Bill that includes AWS usage and AWS
Marketplace software
• Multi region deployment—recently expanded to
include Germany (FRA)
• New companies and products added weekly
What AWS Marketplace offers customers
marketplace
Some customer use cases: Simplify and accelerate
SoftwareConnecting you to partner solutions
• Security:
network and application security,
encryption, and key management
• Network infrastructure:
load balancing, app acceleration
• Business intelligence:
visualizations, batch analytics tools
• Object databases
• Storage:
backup, cloud NAS, archive, and
disaster recovery
• Media and entertainment:
media streaming, load balancer, edge
cache, and origin server
Workload architecture for GameShop
Amazon Redshift
instance
instance instance
Log files
Traffic to website
Amazon
CloudFront
Technical demo: Procure software to solve
• Data load —>Amazon Redshift/Amazon Kinesis
• Partner example: Attunity CloudBeam
• Partner example: Informatica Vibe Data Stream
Big data challenge:
“Move millions of records to the cloud in near real-time”
Technical demo: Procure software to solve
Network infrastructure challenge:
“How can I manage my heaviest traffic loads?”
• Launch and configure a network manager
• Partner example: F5 BIG IP
• Fundamental network infrastructure deployed in
minutes
Technical demo: Procure software to solve
Security challenge:
“How do I protect what I’ve built without becoming a full-
time network engineer?”
• Search for Web Application Firewall or WAF on AWS
Marketplace
• Partner example: Fortinet WAF
• Easy to procure and deploy
Technical demo
Business intelligence
“How do I get insights on my business?”
• Select a BI tool
• Partner example: TIBCO Jaspersoft Reporting and
Analytics for AWS
• Workloads become accessible fast, get actionable
insights fast
• Run Amazon Redshift data warehouse query
AWS Service Catalog and Marketplace purchases
AWS Service Catalog
allows administrators to
create and manage
approved catalogs of
resources that end
users can then access
via a personalized
portal
Ensure compliance with
corporate standards
Help employees quickly
find and deploy IT
approved products
Centrally manage IT
service lifecycle
Administrator and
End User Views in
AWS Service
Catalog
Project design, procurement, deployment: Hours Amazon Confidential
• Establish DB (Amazon RDS)
• Purchase import tool and deploy
Step 1
• Select tool, buy and load balance network
Step 2• Find WAF
• Buy and configure
Step 3
• Purchase BI tool
• Apply BI tool
Step 4
Learning: Deploying multi phase with AWS Marketplace