No need to play it safe. Be daring, embrace Giving Tuesday with passion. It’s the only one of itskind all year.
SET A HIGH BENCHMARK
To build your GT brand, makeyour audience aware of thepurpose behind the movement.
If your GT brand isn’t yetestablished, borrow from:
Be creative, funny, emotional, eccentric. Tell stories.
12 tips to ensure your GT plans produce maximum returns
Engage existing donors in adigital ambassadors program
Given direction, your existing donors will be happy to help you spread the word!
Tap into your existing corporate donors to
MAXIMIZE Giving Tuesday results.
o Catching on globally-
o 2012: 2,500 participating organizations
o 2013: over 10,000 participating organizations
o Year over year increase in donations of 338% from 2012 to 2013
2, 2014
In 2013 the Giving Tuesday hashtag was used over
269,000 times
Establish your TEAM, define your LEADERS, assign TASKS
Don’t forget to express your
gratitude!
Make sure all your co-workers, board members and volunteers know about the event.
PayPal saw an 858% increase in mobile giving from GT 2013 over 2012
Make it easy for your donors to acquire MATCHING GIFTS from their companies
GIVING TUESDAY is a great time to seek a “Challenge Grant”
Challenge Grants
Make it about the CAUSE
Create a “parking lot” for ideas you’ll use next time!
ALUMNI MAGAZINE MICROSITES EMAILENEWSLETTER SOCIAL MOBILE
UTILIZE CROSS MEDIA
For specific tactical ideas in areas such as mobile giving,social media, new twists for direct mail, approaching
younger donors, board member participation, cross media integration plans, contact us