Materializing Innovation
Going Global!
The StartTech Ventures ApproachDimitris Tsigos
http://www.linkedin.com/in/tsigos
Exports ConferenceAthens, November 30th 2013
It all started like this…
Greece Today
Tech in Greece
The Failure of the Greek Tech Industry
Talking about Quality
Being Extrovert is the ONLY Way
Is it easy?
Absolutely ….
…NOT!
The ingredients necessary
Customer orientationAgility
Excellence – Quality Efficiency
CommitmentPatience
Ready to ChangeBecome a marketing guru!
LUCK!
Ready to Fail and Start Again!
The Culture of Failure
Doing International Business is NOT Easy
Time ZonesCultural DiversityLanguage Barrier
The StartTech Approach
Entrepreneurial Ecosystem
• http://en.wikipedia.org/wiki/Entrepreneurial_ecosystem
“An entrepreneurial ecosystem is a group of non-competing companies, including start-ups, established companies and one or more coordination entities, which share the same vision, values, culture, strategy and business processes and decide to form an organization in order to explore economies of scale in business
functions such as business development, financing, market analysis, marketing communications, IT / MIS infrastructure,
human capital management, legal support, financial & accounting management”
© Dimitris Tsigos | Virtual Trip, November 29th 2009
• Planning for scalability• Prototype in Greece• Key Customers in Greece• Open Source and/or Free Version• Focus to Customer Support• Incentives for Partners• Aggressive Pricing• Local “antenna offices” to major target
markets
Antenna Office
• Local market intelligence• Key accounts management• Partners selection, management,
coaching
• Product localization• Support centers
Entrepreneurial Ecosystem
• StartTech Ventures invests only in IT companies…
• …which are NEVER competitors to the existing portfolio
• Know-how sharing• Business development synergies
• Business Development <> Sales
StartTech Ventures Today
• Presence in Spain, Brussels, US• VAR Partners in 60+ Countries
• Epignosis, AbZorba Games– 95% ++ revenues coming from
international markets– USA, Canada, Australia– EU
Contact Us!
• www.starttech.eu | [email protected]• Santaroza 1 & Stadiou, 7th floor,
Athens, Greece• Tel. +30 210 6756008
• http://twitter.com/StartTechVC
Make it happen!
www.starttech.eu