GOOGLE ANALYTICS 101HINTS, TIPS AND BEST PRACTICES
Analyze your web presence to take your business farther
July 2014
April 10, 2023 Google Analytics 101 2
Google Analytics
Successful businesses use data to make informed decisions -
from product launches to marketing campaigns. Data is equally
important when it comes to your website.
This presentation will provide an overview on a few of the many
ways you can use Google Analytics to help take your web
presence farther.
HINTS, TIPS & BEST PRACTICES
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1. Sign-up for an account by visiting
www.google.com/analytics
2. Set-up the account properties based on your unique
requirements
3. Include your Analytics tracking code into the HTML of
your website
Tip: You can link Google Analytics to your Google
AdWords account, allowing you to measure the ROI of
your AdWords budget.
Getting Started: Initial Set-Up
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Dashboard: Create and monitor custom views of information.
Shortcuts: Fast access to frequently-used reports.
Real-Time: Monitor real-time user activity.
Audience: Learn more about your site visitors, including where
they are from, how they access your site, how regularly they visit,
etc.
Acquisition: See which channels acquire the most visitors, the
most engaged visitors, and more.
Behavior: See what actions visitors take when visiting your site.
Conversions: Track and measure the completion of key activities
on your site.
Getting Started: Menu Overview
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Bounce Rate: The percentage of visits in which the visitor only
views one page of your site before leaving.
Direct Traffic: Visits to your site where the user types your URL
into browser or uses a bookmark to get to your site.
Landing Page: The first page a visitor views during a session, also
known as an entrance page.
Organic Traffic: Visitors who come to your site from unpaid
organic/natural search.
Page views: The total number of views your site has generated.
Sessions: The number of visits your site has generated.
Users: The number of unique visitors accessing your site.
Getting Started: Terminology
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1. Use Custom Date Ranges:
Always be sure to look at short-term activity and big
picture trends, helping paint a more complete picture.
2. Compare Date Periods:
See how your web metrics compare with past time
periods.
3. Secondary Dimensions:
A second dimension can be added to nearly all
metrics, allowing you to gain even more insight.
4. Export Functionality:
All metric views can be exported to Excel, PDF and
more for review and analysis.
Helpful Google Analytics Tips
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• Where are users accessing your website?
• Do you generate high traffic in a specific city or country
(representing an opportunity)?
To get started, select ‘Audience’ > ‘Geo’ > ‘Location’
Identify Visitor Locations
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• How engaged are your site visitors? How long do they
stay on your site and how many pages do they visit?
To get started, select ‘Audience’ > ‘Behavior’ > and then
look at all three menus
Engaged Users
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• Where is your site traffic coming from? Through
Organic Search, Referrals, or Social Media?
• How successful are each of those channels in terms of
retaining and converting visitors?
To get started, select ‘Acquisition’ > ‘Overview’
Visitor Acquisition
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• Which social networks drive the highest traffic to your
site?
To get started, select ‘Acquisition’ > ‘Social’ > ‘Network
Referrals’
Social Media Referrals
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• What Web Browser and Operating System are your site visitors
using?
To get started, select ‘Audience’ > ‘Technology’ > ‘Browser & OS’
Technology Used by Site Visitor's
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• What content resonates with your audience? Which of your
webpages are most popular?
To get started, select ‘Behavior’ > ‘Site Content’ > ‘All Pages’
Trending Content and Pages
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• From what pages do your site visitors most commonly leave?
To get started, select ‘Behavior’ > ‘Site Content’ > ‘Exit Pages’
Bounce Pages or ‘Exit Pages’
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• Statistically speaking, what actions do site visitors take
when they are on your site?
To get started, select ‘Behavior’ > ‘In-Page Analytics’
In-Page Analytics
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Google Analytics is an incredibly powerful tool
for your business – learn how it can make a
difference, today!
April 10, 2023 16
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provides practical resources for digital
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Google Analytics 101