Getting closer to your customers
Pornthip Kongchun
1 February 2012
How Google+ can help
It’s hard to truly connect
The party is only getting bigger48
hours of video is uploaded to YouTube every minuteInternal YouTube data 2011
And, it’s getting shorter 56% of DVR owners fast forward through commercials
Nielsen 2010
But…Payoff for connecting has never been greater
77% of brand contentis created by consumers
360i 2009
90% trust recommendations from people they know
Nielsen 2009
Identity
Relationships
Sharing
What we’ve heard…
Messages are impersonal
Comments are not conversations
Recommendations lack staying power
Marketing is fragmented
Problem: Messages are impersonal
How was your Forum?
My mom The guys Google’s fans
Internal Google Data 2011
CirclesThe right message to the right people
CirclesThe right message to the right people
Which Circle Are You?The right message to the right people
IT Experts TrendsTechnologyEnthusiasts
Newsroom
Problem: Comments are not conversations
Real conversations with the right customers
Hangouts
Hangouts with extrasShare your screen for customer service
Problem:
Recommendations lack staying power
Problem: Recommendations lack staying power
+1 ButtonStand out on Google search with recommendations when you need them
Android Phone | BestBuy.comwww.bestbuy.comSave Instantly On Android With No Mail Rebates at BestBuy!
Sandra Robles, Kari Clark, Daniel Friedman and 31 other people +1’d this
+1’s increase yourperformance
,,,
Problem: Marketing is fragmentedEconsultancy 2010
Google+ PageYour identity on Google
sites
display
video
mobile
search
Google+ page
+your brand
Connect all your +1’s across the web
Messages are impersonal
Comments are not conversations
Recommendations lack staying power
Marketing is fragmented
+50%Of the top 100 brands got on the platform in the first few weeks
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