Getting closer to your customers

Pornthip Kongchun

1 February 2012

How Google+ can help

It’s hard to truly connect

The party is only getting bigger48

hours of video is uploaded to YouTube every minuteInternal YouTube data 2011

And, it’s getting shorter 56% of DVR owners fast forward through commercials

Nielsen 2010

But…Payoff for connecting has never been greater

77% of brand contentis created by consumers

360i 2009

90% trust recommendations from people they know

Nielsen 2009

Identity

Relationships

Sharing

What we’ve heard…

Messages are impersonal

Comments are not conversations

Recommendations lack staying power

Marketing is fragmented

Problem: Messages are impersonal

How was your Forum?

My mom The guys Google’s fans

Internal Google Data 2011

CirclesThe right message to the right people

CirclesThe right message to the right people

Which Circle Are You?The right message to the right people

IT Experts TrendsTechnologyEnthusiasts

Newsroom

Problem: Comments are not conversations

Real conversations with the right customers

Hangouts

Hangouts with extrasShare your screen for customer service

Problem:

Recommendations lack staying power

Problem: Recommendations lack staying power

+1 ButtonStand out on Google search with recommendations when you need them

Android Phone | BestBuy.comwww.bestbuy.comSave Instantly On Android With No Mail Rebates at BestBuy!

Sandra Robles, Kari Clark, Daniel Friedman and 31 other people +1’d this

+1’s increase yourperformance

,,,

Problem: Marketing is fragmentedEconsultancy 2010

Google+ PageYour identity on Google

sites

display

video

mobile

search

Google+ page

+your brand

Connect all your +1’s across the web

Messages are impersonal

Comments are not conversations

Recommendations lack staying power

Marketing is fragmented

+50%Of the top 100 brands got on the platform in the first few weeks

Thank youPornthip@google.com