8/7/2019 Google Pro2
1/27
GoogleGoogleGoogleGoogleAJAY (01), AMBIKA (03), ANKIT
(05), ANUJA (07), ASHISH (09),
DEBASISH (11)
8/7/2019 Google Pro2
2/27
OVER VIEW
Larry Page and Sergey Brin brought Google tolife in September 1998
The company has grown to more than 20,000
employees worldwideExperienced technology professionals in the
industryGoogle is now widely recognized as the world's
largest search engine
8/7/2019 Google Pro2
3/27
Googles Mission
Organize the world's information andmake it universallyaccessible and useful
8/7/2019 Google Pro2
4/27
Search
Alerts
Blog Search
Book
Sear
ch
Catalogs
C
heckout
Desktop
Dir
ectory
Earth
Financ
e
Froogle
Ima
ge
s
Local
Maps
News
Sch
ol
ar
Specialized
Searches
Toolbar
Video
Web Search Features
http://www.google.com/alertshttp://www.google.com/help/features.htmlhttp://video.google.com/http://toolbar.google.com/?promo=mor-tb-enhttp://www.google.com/options/specialsearches.htmlhttp://scholar.google.com/http://news.google.com/http://maps.google.com/http://maps.google.com/http://images.google.com/http://froogle.google.com/http://finance.google.com/financehttp://earth.google.com/http://www.google.com/dirhphttp://desktop.google.com/?promo=mp-gds-v1-1https://checkout.google.com/http://catalogs.google.com/http://books.google.com/http://blogsearch.google.com/http://www.google.com/alertshttp://www.google.com/webhp8/7/2019 Google Pro2
5/27
LEADERSHIP
Eric Schmidt joined Google as chairman andchief executive officer in 2001
Schmidt brings more than 20 years of software
development, management, and marketingexperience to Google
In a short time Eric has chaired to board ofdirectors
Provided decisive leadership and hasdemonstrated a deep understanding of thetechnology and business
8/7/2019 Google Pro2
6/27
Products of the company
8/7/2019 Google Pro2
7/27
Products of the company
8/7/2019 Google Pro2
8/27
Why we love Google?
Size and scope: Now indexing over 20 billionweb pages (conservative estimate).
Relevance of Results: Page Rank
Diversity of Search: Image, News, BookSearch, Scholar, Blog Search, Finance,Froogle, Video . . . and much, much more.
Other Tools: Google Maps, Picasa, Blogger,Gmail, Calendar, Docs & Spreadsheets . . .
8/7/2019 Google Pro2
9/279
Google Evolution
1995 1998 2000 2003 20052004 2006
?
Core Search Ads Monetization Communications Collaboration ?
8/7/2019 Google Pro2
10/27
Failures of Google
Google X site
Roses are red. Violets are blue. OS X rocks. Homage to you
8/7/2019 Google Pro2
11/27
Failures of Google
Google Catalog Google Video Player Google Web Accelerator
Google Answers Google Coupons Google Voice Search Google Viewer
Google Checkout Orkut Google labs
8/7/2019 Google Pro2
12/27
Human Resource
Lets work togetherAt Google, innovation and creativity keeps our
projects changing and improving
Consistency comes from our Googlers smart,amazing people who foster an environment ofcollaboration and fun
One of the most sought after and yet one of themost underpaying employers in the industry
8/7/2019 Google Pro2
13/27
Google office
8/7/2019 Google Pro2
14/27
Google Perks and Benefits
Unlimited Sick Leave 27 days of paid time off after one year of
employment On site Medical and dental facilities, oil change
and car wash, courier, fitness center, bankingcenter Free breakfast, lunch and dinner on a daily basis 18 weeks of additional paid time off post maternity
leave; new fathers can take 7 weeks off Annual on site Health Fair offering free testing
services, including eye exams and cholesteroltesting also offers free flu shots
Fuel Efficiency Vehicle Incentive Program providesa $5,000 rebate to employees purchasing hybridcars
8/7/2019 Google Pro2
15/27
Marketing in Google
Google marketing strategy to organize the worldsinformation has certainly been a monetary successfor the company The companys focus on search, ads and applications
These three pillars provide the good marketingstrategies Companys business development strategy is
now strongly focusing more on personalization of results
8/7/2019 Google Pro2
16/27
16
Search: At the Core
Search is at the heart of everything Google does
More engineers working on search than ever before
Search is not a solved problem offline info, personal info,personalized results, mobile experience
8/7/2019 Google Pro2
17/27
Search engine ratings
8/7/2019 Google Pro2
18/27
Finance in Google
Per 1000 Visits : $ 10 - $ 25
Per Click : $ 0.10 - $ 10 ( $1/Click Average)
8/7/2019 Google Pro2
19/27
Some Interesting Google Data-Points
Searches per day: Every day millions of people search on Google for information
International traffic: More than half our searches come from outside the U.S.
Google Network reach/frequency (Google Network includes all Google sites and AdSense forcontent pages)
The Google Network reaches more than 80% of worldwide Internet users
The Google Network reaches more Internet users worldwide than any other web propertyor ad network
Page Rank (just one of more than 200 signals we use to determine the rank of a website)
The web changes all the time (1020% of the web is brand new every time we crawl it)
Google has never seen 2025% of its queries before, showing the creativity of our usersand proving that small indices arent useful
Google updates its search algorithms on a weekly basis
Google News: now includes articles from over 10,000 news sources in more than 18 languagesworldwide. Among these, over 4,500 are English language news sources
Advertisers: Hundreds of thousands of advertisers worldwide
8/7/2019 Google Pro2
20/27
Some Interesting Google Data-Points
Client Software: Google Toolbar has millions of users worldwide
Google Desktop: has millions of users worldwide
Audio Advertising: More than 1,600 radio stations available to U.S. AdWordsadvertisers
Print Advertising: More than 600 newspapers now available to U.S. AdWordsadvertiser
TV Advertising: We are currently in a closed trial to test an auction-based TVadvertising system working with EchoStar and Astound Cable
YouTube: People watch hundreds of millions of videos on YouTube every day Hundreds of thousands of videos are being uploaded to YouTube daily
Every minute, eight hours of video is uploaded to YouTube
8/7/2019 Google Pro2
21/27
More Search Operators
allinanchor:allintext:
allintitle:allinurl:cache:group: info: timeweather
8/7/2019 Google Pro2
22/27
Interesting stuff
Google DocsGoogle Calendar
Google ReaderGoogle GearGoogle App EngineGoogle SitesGoogle SetsGoogle Trends and so on
8/7/2019 Google Pro2
23/27
Google Code Search - Search public source code
Google Reader - Use Google's web-based feed
reader to keep track of your favorite web sites
Google Transit - Plan trips using public
transportation
8/7/2019 Google Pro2
24/27
Picasa for Linux - Google's photo organizer nowavailable for Linux users
Google Notebook - Clip and collect information
as you browse the webGoogle Trends - See what the world is searching
for
Google Related Links - Provide your website'svisitors with links to useful informationGoogle Mars - View some of the most detailed
maps of Mars created by NASA scientists
8/7/2019 Google Pro2
25/27
Google page creator - create your own web pages,quickly and easily
Google dashboard widgets for mac - quickly access
google products from within dashboard Google web accelerator - save time online by loading
web pages faster
Google suggest - as you type your search, google offerskeyword suggestions in real time
Frooglemobile us froogle mobile uk improved! - Searchfor products from your mobile phone using froogle
8/7/2019 Google Pro2
26/27
Diversification is key a concentrated risk is not a goodrisk, even if it seems safe
Asset allocation is key vs. trading A mix of in-house and external management is logical
You need robust underlying risk systems, operationalcontrols, trading and reporting platforms You need industry standard benchmarks (i.e. universe of
money managers) Having a handful of stellar Capital markets professionals
in house is necessary and economically sound(external managers are more expensive) Although derivatives can obviously be abused, they are
ideal risk management tools
Suggestion
8/7/2019 Google Pro2
27/27
Conclusion
As Google moves lightening fast, parts of this presentation may already be outdated.