versus
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Brand value
No. 1 in the World:
No. 2 in the World:
$153 Billion
$111 Billion
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Innovation in technologies, products, services and
business ...
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Leadership@Apple
Hero/asshole rollercoasterIn total control 90 hours a weekIntroducing new productsDelivering keynotesCutting dealsLeave of absence...
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Leadership:@Google
Larry? Sergey?
(Swedes never learned to separate Björn and Benny in ABBA)
- Founders... - CEO’s... - Technical executives- Product executives- Know their business and technology intimitely - In control- New to the job (Eric Schmidt left as CEO in 2011)
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Decision making
Steve Says SoData, data, data
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Motto
Think DifferentDon’t be evil
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Customers
Advertisers Consumers
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”If I’d asked my customers what they wanted, they’d say they wanted a faster horse.”
Henry Ford
Customer approach
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Value chain
Open source,No retail
100% control, Retail stores
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Marketing
No, minimal
Yes, truly important
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DiversifiedSimple, Free
Portfolio, Design & Pricing
FocusedSimple, Luxury
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”Engineers” ”Designers”
Talented employees
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Design approach
”Design is a funny word. Some People think design means how it looks. But of course, if
you dig deeper, it’s really how it works.”Steve Jobs
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User Experience
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Founded 1998 1976
CEO Larry Page Steve Jobs
ProductsTV, Standalone applications, Desktop
extensions, Mobile applications, Account Management, Advertising,
Communication and publishing, development, mapping, search, Statistics,
Hardware
Mac, iPod, iPhone, iPad, Apple TV, Mac OS X, iLife, iWork, iOS
Services
TV, Standalone applications, Desktop extensions, Mobile applications, Account
Management, Advertising, Communication and publishing,
development, mapping, search, Statistics, Hardware
Apple Store, Apple Store Online, AppStore, iTunes Store, iBook,
MobileMe
Revenue 29 Billion USD 65 Billion USD
Profit 8,5 Billion USD 14 Billion USD
Employees 26,316 49,400
Subsidiaries Youtube, Doubleclick, On2, Google Voice, Picnic, Aardvark, AdMob
-
Corporate facts
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